In Argentina, as in so many corners of the world, football is more than a game—it is a lifeline. A newly released documentary by Stefano Di Pietro, “Children of the Field”, produced by Football Makes History, captures this truth with raw emotion and brevity. Set in the football-obsessed streets and fields of Argentina, the film reveals how the game becomes a beacon of hope and resilience for young people navigating life’s toughest challenges. Whether facing poverty, violence, displacement, or limited opportunities, football offers them not just an escape but a chance to rise, rebuild, and thrive.

At the heart of the documentary lies a profound message: football is a platform for learning, connection, and ambition. On the pitch, young people find joy in the simple act of play, a structure to lean on and the values that the game emits.

A striking example of this impact is seen through the work of the River Plate Foundation, whose presence in the film underscores the power of the local pitch. Time and again, a single football field appears on screen—more than just grass and lines, it is a symbol of possibility. Children gather to play, to grow, to dream. Adults find purpose in mentoring the next generation. Community leaders see the pitch as fertile ground for positive change. From this shared space, football grows like a tree—rooted in the community, resilient in adversity, and offering shade to all who come near.

In “Children of the Field”, the pitch becomes a microcosm of hope—a reminder that football, in its most beautiful form, is an ecosystem of growth and opportunity. It may begin with a ball and a field, but its reach extends far beyond, shaping lives, strengthening communities, and showing us all the enduring power of the beautiful game.

The Work of Football Makes History

“Children of the Field” is part of a larger mission by Football Makes History, an initiative supported by the Erasmus+ Programme of the European Union.

Football Makes History brings together educators, historians, and football enthusiasts to explore how the sport intersects with history, society, and education. By highlighting the role football plays in overcoming barriers, the initiative showcases how the game can teach valuable life lessons, promote inclusion, and inspire positive action.

Through its innovative resources, projects, and collaborations, Football Makes History encourages schools, clubs, and communities to use football as an educational tool. Whether it’s learning about social inclusion, leadership, or cultural heritage, the platform demonstrates how football’s history holds lessons that are as relevant today as ever- “When the Pitch is Heritage”.

Football as a Tool for Resilience and Growth

In “Children of the Field”, we see how football provides a space for young people to develop resilience and rebuild their lives, no matter the circumstances they face. It gives them the tools to overcome barriers, build relationships, and imagine new possibilities. For educators, coaches, and community leaders, the film is a valuable resource to illustrate how sport fosters perseverance, teamwork, and personal growth.

This message was echoed at the recent Uniting Histories conference, organized by the FARE Network and supported by partners like the European Football Development Network (EFDN)—a proud partner of Bonito. The conference explored how football’s rich heritage can act as a bridge for social inclusion, creating dialogue and opportunities for individuals to rise above challenges. “Children of the Field” perfectly aligns with this effort, emphasizing football’s role in helping people navigate hardship and emerge stronger.

Powerful storytelling like this reminds us that the sport can be a vehicle for transformation—helping individuals and communities rise above poor conditions, forge meaningful connections, and foster resilience.

We hope you will enjoy this video as much as we did!

Bonito: Welcome to the Bonito Platform Isabel. Tell us about how your passion for football began and how you were captivated to explore the ways the game could bring about positive changes for society? 

Isabel: It all started when I decided to start playing at the age of 6 in my younger brother’s football team. I was the only female playing in that category as there were no women’s teams at that time. I played the sport with men until I was 14 and from then on, I didn’t have many options of where to go to play. My parents were sports people all their lives and they raised my siblings and me through sport. Maybe that’s why we are a very competitive family haha.

I was always a very curious child who liked to know about everything that was going on around me. I used to ask my coaches if they were paid enough to make a living as a coach and I used to discuss with my teammates about how to improve women’s football in the country and how this would improve not only the sport but also society. I believe that my development in the sport and the values it brought with it shaped me as a person who likes challenges, preparing for them and facing them so that afterwards, whatever the outcome, I could work harder to get the best results. 

Not having many spaces to play in the football industry, I realized that those of us who were part of the ecosystem would have to create them and gradually develop them. At that time, in Mexico there wasn’t much talk about sustainability and even less in sport, so little by little I was joining ties until I got here. I remember that one of the most important issues to solve in Mexico was childhood obesity, so I took this topic to develop my final degree work in sport management, which involved the application of a schools sport program to improve children’s health. It is in this research where I realize that sport goes beyond and impacts positively in many areas in society.

Bonito: Why do you think football evokes such powerful sentiments with such a broad range of people all over the world?

Isabel: There are many reasons but, I think one of the main ones is that anyone in the world can play football even with 2 backpacks set up as goals and a bunch of sweaters tied in the shape of a ball. Having the access to play it and aspiring to make it to the big stage where you see your favorite players play on TV, creates that path from zero to professional and personal success that everyone aspires to have and there is a relation in these feelings generated in every stage of the game. 

I wouldn’t know how to measure the level of feeling of a fifth division football team going up to the next division compared to a team of 8 year olds winning a championship or a team winning their weekly game in the 95th minute or a national team winning a medal at the Olympics. I think the feeling is very similar at each stage because if there were levels, I’m sure our hearts would explode.

Bonito: Thats such a beautiful description of how the heart can be equally inspired and set ablaze at every level of football high and low. Can you tell us about the football culture like in Mexico where you grew up?

Isabel: For girls and women it was complicated. There were not many spaces to play in and not much to aspire to. You couldn’t dream of being a professional player because there was no such possibility, and even if you thought about it as a child, you reached adolescence facing a reality where many of those who played stopped playing. You also didn’t see your role models on TV and had to make do with being Rafa Marquez or Puyol or Inisesta (which isn’t bad at all haha). 

Parents didn’t want their daughters to play and not because they didn’t like the sport, but because they didn’t see the goal or the path where their daughters could grow over time and it wasn’t worth investing in it. Also, back then there was a culture where as a woman it wasn’t very cool to play football and you were criticized for that. 

I was lucky enough to have parents who supported me in anything I wanted to do as long as I was committed to the sport. In the end I had the opportunity to play in the women’s major league, the top league at the time, and got a small football scholarship at my university. But after university, everything was over. Years later I played again in Spain for 3 years in the women’s football 5th division.

Bonito: Tell us about your new project Ambassador X which you are launching- whats the idea and how did it evolve?

Isabel: AmbassadorX starts with the aim of helping the women’s football ecosystem to thrive in the best possible way. Talking to many people in the industry, I realized that there is no platform where the community can get to know the women’s football projects that are being created around the world and that there are many people who want to invest in these projects but don’t know where to start looking.

AmbassadorX is a global platform that unites leaders, companies, and enthusiasts from across the world who are dedicated to advancing women’s football. It’s a collaborative space that provides visibility to projects, ambassadors, and leaders working in diverse areas of the women’s football ecosystem. We amplify industry impact by providing a space where stakeholders can connect, create and inspire meaningful change through crowdfunding, sponsorship & Investment. 

We have just launched the Alpha version of the platform to engage with the community, get their feedback and build the best platform to support as many projects as possible and therefore support women’s football.  In this phase we will only focus on reaching out to the community, giving visibility to the projects and their ambassadors and connecting with new stakeholders. But step by step the platform will evolve to bring opportunities to these projects and little by little new features will be added.

Bonito: Thats a really cool platform, we cant wait to follow its progress!

Bonito: Your first job after moving to Spain was with the Cruyff Foundation- tell us a bit about that experience and the Cruyff Brand in Spain?

Isabel: I am a big fan of Johan’s legacy and his 14 principles. I completely identify with the values of the foundation and share the thinking he had. Working for the foundation was a dream come true, and I owe so much to the entire team I worked with. Even though it was an internship and only for a short time, it was enough to make me realize that my path should be built around the positive impact sports have on society. Being able to define this is priceless, and it’s a passion that will last a lifetime.

Recently, I had the opportunity to attend the “Open Day,” where the foundation organizes a full-day sports festival for people with disabilities. Seeing the happiness of everyone who participated filled me completely.

Bonito: Where do you see the football for good field heading in the next years?

Isabel: In the coming years, I believe football for good will grow significantly and will no longer be considered a separate topic within the industry. By this, I mean that a club’s growth strategy will no longer be divided from its Sustainability or CSR strategy; they will become one and the same. The SROI (Social Return of Investment) will become a highly valuable metric for clubs and, most importantly, for the stakeholders who support them.

A goal we should aim for as a community is for Sustainability Manager positions to disappear entirely because we should reach a point where every person in the world, in any job, makes decisions and acts sustainably. Of course, we need them now, and I would love to become one someday, but that is what we should aspire to achieve. I am someone who firmly believes that football can change the world if it is managed in an organized, correct, and positive way. Perhaps what I’m saying sounds overly ambitious, but I see it very clearly.

Bonito: What will the keys be to driving women’s football forward in the next 10 years- which partnerships will be critical to ensure equality in all aspects of the beautiful game of football?

Isabel: In the next 10 years, it will be essential to connect the development pathway with professional opportunities so that the girls who are now looking up to their role models have a space to grow within sports. We need to continue educating and training more female coaches, referees, and staff. We must create spaces for leaders who want to work in the industry. And, most importantly, we must ensure that the spirit of the community we have today does not change. Let’s protect our culture of mutual support, teamwork, and knowledge sharing. Together, let’s build the women’s football we want for the future and set aside the EGO that is beginning to knock at the door.

Bonito: Is there one colleague or organization who you have collaborated with who maybe doesn’t always get the spotlight that you would like to shine today and why?

Isabel: There are SO MANY! I cant list them all but a selected few are: 

SheWins – México by Cecilia Vales

Girls United – UK & México by Romina Calatayud

These two are doing an incredible job creating spaces for women to play and teaching coaches in Mexico. 

Women’s Soccer School Spain by Soraya Chaoui

The only 100% womens football club in Barcelona inspiring their players to work for a scholarship in the US, support the players and Staff  in mental health and train their coaches constantly for personal and professional growth.

Bonito: Isabel, thank you so much for talking to us today and congratulations on the launch!

Isabel: My pleasure and keep up the good work in supporting girls and womens football!

BIO

Name: Isabel Cabrejas Ruiz

Organization (s): AmbassadorX

Role: Founder & CEO

Favorite Football (or sport) for good organization apart from your own: SheWins, Girls United, EcoSport Pro, Sportanddev.org, Johan Cruyff Foundation, Laureus, Yunus Sports Hub, Common Goal and many others.

Favorite Football Club: Women: Barcelona FC & Chelsea FC

Dream sport for good organization that you would love to collaborate with on a project: Any organization.

LinkedIn: www.linkedin.com/in/isabel-cabrejas-ruiz

AmbassadorX Instagram: https://www.instagram.com/ambassadorx.global/

In the heart of Brazil, where the pulse of football is felt in every street, park, and field, a young Douglas Arienti first discovered the magic of the beautiful game. It wasn’t just a sport; it was a rhythm, a language, a way of life. Growing up playing futsal, Douglas honed his skills and found a deep connection to a sport that transcended the boundaries of the court. Whether in his early professional years at AGE-Guapore or representing his university, football was more than a passion—it was a compass, guiding him through life’s challenges and triumphs. But this story doesn’t end on the pitch. When Douglas moved to Canada, the game transformed into something greater: a tool for change, a bridge between cultures, and a means to empower underserved communities.

Now, as Training Manager for Indigenous Programs at Right To Play, Douglas is redefining the role of sport in society. From remote Canadian communities to futsal clinics for aspiring players, his work showcases how football  can transcend recreation, becoming a powerful instrument for education, empowerment, and healing. It’s a journey rooted in the belief that the game’s simplicity and universal appeal can unlock potential, foster connection, and create a ripple effect of positive change across generations. For Douglas, football isn’t just about scoring goals—it’s about changing lives.

Bonito: Welcome Douglas, its so nice to have you on the Bonito platform! Tell us a little about how your passion for football began and how you were captivated to explore the ways the game could bring about positive changes for society? 

Douglas: My journey with football started in my early years in Brazil, a country deeply immersed in the sport’s culture. Like many Brazilians, I grew up playing futsal, which eventually led me to pursue it both professionally at AGE-Guapore and at the varsity level during my post-secondary education at Federal University of Santa Catarina.

When I moved to Canada, in 2014, I transitioned to coaching. This experience marked the convergence of my three passions: sport, education, and working with youth. Coaching became a catalyst for changemaking, prompting me to redirect my career towards utilizing sports as a means of positive impact. As a former athlete and educator, the intersection between sport and education, and the power of football to positively impact the participants is something I started to be more interested in.

At Right To Play, I play a role in bringing sports to underserved communities across Canada. The Indigenous Programs focus on protecting, educating, and empowering children through play, fostering healthy living, relationships, and essential life skills through partnership with Indigenous stakeholders. The best part of my position lies in the opportunity to travel to remote communities, supporting the delivery of meaningful sports programs and gaining insights into Indigenous history and culture.

Bonito: Why do you think football evokes such powerful sentiments with such a broad range of people all over the world? Do you think it has an advantage in Canada over some of the more established Canadian sports? 

Douglas: Football’s profound impact and global resonance can be traced to its unique combination of universal accessibility, cultural significance, and emotional connections. Growing up, playing football wasn’t merely a choice for me; it was a fundamental aspect of my identity. Rooted in the culture of my birthplace, football became the primary avenue for physical activity and a shared experience within the community.

In contrast, the Canadian context, traditionally dominated by hockey, presents a shift. However, with an influx of new immigrants and the associated costs of hockey, football emerges as a more accessible and inclusive option. As professionals in the field, we recognize the need to strategically use sports as a hook, creating environments that are not only safe and fun but also outcome-oriented.

Football’s global appeal is fueled by its simplicity, requiring minimal equipment, and its deep cultural significance. It serves as a universal language that transcends borders, fostering emotional connections and a sense of unity among diverse populations.  Football’s cost-effectiveness further contributes to its accessibility, making it a viable alternative in communities such as indigenous communities in Canada where economic barriers might limit participation in other sports.

Bonito: while many regions get a lot of focus in the football for good world- we don’t hear much about indigenous communities. Tell us about some of the projects you are currently working on using football as a tool for indigenous community development?

Douglas: No, we are a bit unique in that regards. In the realm of football for good, my involvement with Right To Play has encompassed a multifaceted approach, considering the diverse cultural contexts and worldviews of our Indigenous partners in Canada. We embrace a multisport approach, allowing Indigenous partners to choose the type of program they run. Importantly, this isn’t limited to traditional sports but extends to various forms of play, recognizing the contextual and cultural components of play itself.

I have had the privilege of traveling to numerous community partners across the country to support the delivery of sport clinics. These initiatives spanned a spectrum of sports, reflecting the diverse interests within communities. Projects included lacrosse, hockey, volleyball, football, basketball, ultimate Frisbee, snowboarding, skateboarding, cheerleading, and hoop dancing.

One noteworthy project unfolded in the Osoyoos Indian Band, south of British Columbia, Canada. Collaborating with local star Marvin Louie, we organized a football (soccer in Canada) for development clinic. Visiting three different schools, we introduced soccer fundamentals such as passing, dribbling, and shooting to over 150 participants. To ensure the sustainability of the project, we left over 50 soccer balls within the community.

Also Last summer, we had the incredible opportunity to partner with the Kenora Chiefs Advisory in the Kenora area of Northwestern Ontario. Invited by the organization — represented by Josiah Penner, Terry Parisien, and the dedicated Program Officer Rachel Crook — I facilitated a soccer clinic for the local community. Our efforts extended to engaging the local school in Whitefish Bay, creating a truly inclusive and fun experience for the youth.

Bonito: Fantastic!

Bonito: Can you also tell us about Skill Up Futsal!

Douglas: Oh yes of course- Additionally, I am currently leading the Skill Up Futsal Training initiative, a program designed to support the development of young Canadian players through futsal. While incorporating elements of Sport for Development in the sessions, this program places a particular emphasis on performance outcomes. It aims to enhance the skills of young players through focused training sessions, contributing to their overall development both on and off the field.

Bonito: Where do you see the football for  good field heading in the next years? Which thematic areas will be most important to deal with and what are the big challenges awaiting sport for good practitioners?

Douglas: Looking ahead, the football/sport for social good field is expected to broaden its focus beyond immediate physical benefits, aiming for a more extensive societal impact. This evolution may see sports, including football, becoming increasingly instrumental in addressing overarching issues such as mental health, gender equality, education, and community cohesion.

Technology is anticipated to play a pivotal role in shaping the future of sport for social good. The ongoing integration of innovative solutions, including virtual training platforms, data analytics, and interactive experiences, could significantly enhance program delivery, participant engagement, and monitoring processes.

One crucial aspect to consider is the balance between broader outcomes and performance. Participant engagement often thrives when tangible results of their efforts are visible. Striking this balance will be essential in maintaining and enhancing the effectiveness of sport for social good programs. Additionally, there is a potential for further development of Monitoring and Evaluation tools to support evidence generation. Enhancing these tools will be crucial in demonstrating the value of sports in the process of positive social change, providing a robust foundation for future initiatives.

Bonito: Can you tell us about a moment in your football (or sport) for social good journey that touched your heart profoundly?

Douglas: A profoundly touching moment in my sport for social good journey occurred during my visits to remote (fly-in) communities in northern Canada. These communities, isolated by colonialism processes, often find themselves accessible only by plane or winter roads during the colder months. Leaving these communities is a rarity, as flights are expensive and many families can’t afford them. When Indigenous youth do leave, it’s usually for reasons such as hospitalization or evacuations.

However, there are instances where partners manage to bring these youth to participate in sports tournaments, such as the Little Native Hockey League in Ontario. Every time I visited these remote communities, the warmth of their welcome and the genuine hospitality touched my heart deeply. Non-residents, especially those bringing a week of joy through sports and the presence of a positive Indigenous role model, along with brand new sports equipment, are a rarity.

In the initial days, there’s often a hesitancy, a wariness of the unknown visitors. Yet, as the week unfolds, a transformation occurs. The participants, by the last day, not only participate wholeheartedly but walk us to the lodge, seeking photos, autographs, and hugs. It’s a testament to the impact of sport, not just as a game but as a catalyst for building connections, fostering trust, and creating positive memories. These moments, filled with joy and shared experiences, highlight the power of sport for social good in bridging gaps, breaking barriers, and leaving lasting imprints on the hearts of those involved.

Bonito: Is there one colleague at your organization or who you have collaborated with who maybe doesn’t always get the spotlight that you would like to shine today and why?

Douglas: I’d like to take a moment to shine a spotlight on two incredible colleagues at my organization—Rolan Mendoza and Sami El-Sibaey. Both of them play crucial roles in the sport for social good environment, and their contributions often go beyond the spotlight.

Rolan Mendoza, a Mexican-Canadian, brings a wealth of knowledge to our team. As a former local youth worker in Squamish First Nation, Squamish, BC, Rolan has provided invaluable insights into how sports programming unfolds in communities. His on-the-ground experience has been instrumental in shaping our approach to be more supportive and realistic in meeting the actual needs of the communities we partner with. During the pandemic, Rolan demonstrated exceptional leadership by delivering gender-equity and Mixed Martial Arts programs in Squamish. In these challenging times, he played a key role in shifting our focus toward community-led initiatives, ensuring the safety of all participants from Covid-19.

Sami El-Sibaey, a Syrian-Egyptian-Canadian, is another outstanding colleague whose work deserves recognition. With an impressive educational background and extensive experience in football coaching, Sami has invested significant time in understanding the profound impact of sports on individuals. His dedication goes beyond the conventional, as he has also committed time to comprehend various Indigenous frameworks and their application to our work. Sami’s holistic understanding enriches our initiatives and contributes to the broader goal of leveraging sports for positive social change.

I want to express my gratitude to Rolan and Sami for their outstanding work, commitment, and the positive influence they bring to our organization’s mission in the sport for social good arena. Their efforts are integral to the success of our initiatives, and they truly embody the spirit of making a difference through sports.

Bonito: Douglas, what an interesting story you have spanning so much geographical territory and cultural territory! thanks so much for joining us.

Douglas: My pleasure Bonito- a fantastic Portuguese name!

BIO

Name: Douglas Arienti

Organization (s): Righty To Play

Role: Training Manager, Indigenous Programs

Favorite Football (or sport) for good organization apart from your own: Hope & Health

Favorite Football Club: Grêmio Foot-Ball Porto Alegrense

Dream sport for good organization that you would love to collaborate with on a project: FC Barcelona

Women’s football is experiencing unprecedented growth, but as the game evolves, so do the opportunities to leverage innovation for its development.

Enter Gloria Mariwa, a newcomer in the field of sports technology and a passionate advocate for advancing the women’s game. In our latest conversation, Gloria shares her insights on how cutting-edge technology—from data analytics to virtual reality—can revolutionize the sport, enhancing everything from player performance to fan engagement.

As a lifelong Arsenal supporter and an industry leader, Gloria embodies the intersection of tradition and innovation. Dubbed “14thgunner,” she draws inspiration from her favorite club’s history while envisioning a future where tech tools empower female athletes, coaches, and clubs to reach their full potential. Her perspective sheds light on how the adoption of technology isn’t just a luxury but a necessity for leveling the playing field and ensuring women’s football continues its upward trajectory.

Bonito: Gloria welcome to the Bonito Platform- its so great to have you here and to learn about your work.

Gloria: Thanks Bonito for inviting me!

Bonito: How did your love for football first take root, and what inspired you to see the game as a force for social good?

Gloria: My love for football has always been rooted in playing the game. Growing up, FIFA video games and watching live matches didn’t capture my attention—I wanted to humble players on the pitch, not on a screen (though I did dominate on FIFA Street, hahaha).

Oddly, my football passion wasn’t passed down by family. My dad and brother? Indifferent. My mom and sister? Not interested either. But I dragged my whole family into it anyway—though my dad and brother remain stubbornly uninvolved. It was my cousins on my mom’s side who really built up my love for the game. Our holidays weren’t complete without football sessions, whether in neighborhood parking lots in Nairobi or our family compound in Mombasa.

I’ve been playing football for over a decade, but only recently recognized its power to create meaningful social change. My introduction to “sport for good” came through Ready Sport Global’s Innovation Series by Lucy Mills earlier this year. It opened my eyes to an entirely new dimension of football—one that drives global impact.

Bonito: Football resonates deeply across cultures and continents. In your view, what makes the sport such a universal and emotional connection point for people around the world?

Gloria: Football’s simplicity is what makes it truly universal. Forget the intricate tactics—at its core, all you need is a ball, some makeshift equipment, and the basic rule that hands are off-limits. The objective? Get the ball into the back of the net—simple, yet endlessly engaging.

Even if you don’t speak the language of the teams, football transcends words. It’s a story that unfolds in real time, told through the players’ emotions—celebrating, conceding, or pushing through challenges. From moments of sportsmanship to the heartbreak or elation of the final whistle, football is a shared journey that anyone, anywhere, can connect to.

Bonito: What’s your perspective on the current landscape of women’s football in Kenya? What progress has been made, and what challenges remain?

Gloria: Women’s football in Kenya struggles due to a lack of structure and attention. Basic systems like ticketing are absent in the Kenyan Women’s Premier League (KWPL), where most games are free. While free entry helps build an audience, it limits clubs’ financial independence and sponsorship opportunities.

Corruption in the men’s game overshadows the women’s, but issues like low or unpaid salaries still persist. In some cases, players face “pay-to-play” scenarios, and sadly, non-monetary payments often involve exploitation.

Despite the challenges, Kenyan women’s football has immense potential. The Junior Starlets (U17 team) made history by qualifying for Kenya’s first World Cup—a stark contrast to the neglect they’ve faced. The global growth of women’s sports is undeniable, and Kenya must catch up. With proper investment, we can tap into a ready audience eager to support women’s football.

Bonito: Your work interest is in the intersection of football and technology. Could you share some of the exciting projects you’re working on and how they’re shaping the game?

Gloria: Sport-tech is new to me—a passion I discovered during my gap year in 2024. I’ve always dreamed of merging football and technology but never realized it was possible until recently.

One area I’m exploring is fan engagement, inspired by the fact that 99% of fans never get to see their favorite teams play live. Fans drive the game but are often overlooked, especially in Kenya, where their voices are ignored. I’m working on empowering fans through Web 3, Artificial Intelligence, and spatial/haptic technology. These innovations are the future of football, and the future is now.

Bonito: Really interesting and we see this is inspired by your love of the Gunners! How do you envision technology transforming fan engagement in the coming years? Specifically, how can it help grow the women’s game and foster a more inclusive environment in football?

Gloria: Cross-sport and cross-nation collaborations are essential for the growth of women’s sports. We already have an audience, but technology can amplify our reach.The women’s game suffers from poor media coverage, leading to funding and sponsorship gaps. Technologies like live-streaming without regional restrictions or enhancing fan experiences with VR/AR could close that gap. Investing in each other and in ourselves will ensure we don’t just take a slice of the pie—we bake a new one.

Bonito: We love Storytelling at Bonito and storytelling is a powerful tool. How do you think it can be harnessed to elevate the women’s game globally, particularly in Africa?

Gloria:Storytelling is our strength in Africa. Unlike other regions where players worry about getting into top clubs, many African players struggle to even find fair opportunities due to systemic barriers and traditional beliefs.

These challenges produce incredible, diverse stories of resilience and triumph. Sharing these stories can inspire and motivate a global audience while spotlighting the unique beauty of African football.

Bonito: What practical advice would you offer to grassroots football organizations seeking to use technology to advocate for inclusivity and build stronger football communities?

Gloria: Start simple and grow. Emerging technologies like Artificial Intelligence (AI) or Web 3 aren’t feasible for everyone, but a well-maintained social media presence can go a long way.

My platform, 14thgunner, began as a fan page for Arsenal Women. Over time, it’s opened doors—covering travel costs for sports events and connecting me with opportunities. If managing social media feels overwhelming, empower a younger person with potential to run the account. It’s the small, consistent steps that lead to impactful change.

Bonito: Thanks so much Gloria for joining us and we will stay tuned for more from 14thgunner!

Gloria: Thanks for sharing my work on the platform!

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BIO

Name: Gloria Mariwa

Organization (s): 14thgunner, Wecheza & Girl Up

Role: Founder (14thgunner & Wecheza), Content Creator (14thgunner), Partnership Manager (Wecheza) and Global Teen Advisor at Girl Up. 

Favorite Football (or sport) for good organization apart from your own: Common Goal

Favorite Football Club: Arsenal

Dream sport for good organization that you would love to collaborate with on a project: Common Goal

Uniting for Community Impact: Feyenoord and Manchester City’s Partnership

Football’s power goes far beyond the pitch. It has the ability to create lasting change in communities, a fact exemplified by the exciting collaboration between the iconic and historic football brands of Feyenoord and Manchester City. Both clubs, known for their commitment to social responsibility, have united to expand their community impact through shared expertise and innovation.

Feyenoord, known for its extensive work with the Feyenoord Foundation, has consistently been a leader in community initiatives within the Netherlands. Similarly, Manchester City’s City in the Community Foundation has established itself as a benchmark for innovative community outreach in the UK and beyond.

By working together, Feyenoord and Manchester City aim to amplify their local and global initiatives, focusing on inclusion, education, and empowerment. Both organizations are members of the European Football Development Network (EFDN), and this initiative will align perfectly with the EFDN mission to empower individuals and organizations to use football for societal benefit.

The Collaboration: Learning and Growing Together

Feyenoord’s “Feyenoord Foundation Academy” and Manchester City’s renowned community initiatives such as “City in the Community” are already celebrated for their impactful work. Now, through this partnership, both clubs are exchanging knowledge and best practices to further strengthen their efforts.

Key areas of collaboration include:

• Youth Empowerment: Programs that focus on personal development, education, and leadership among young people.
• Social Inclusion: Initiatives aimed at breaking down barriers and creating opportunities for marginalized communities.
• Health and Well-being: Using football as a tool to promote mental and physical health.

This cross-club learning represents a growing trend in football, where organizations come together to scale their impact and address shared challenges in society.

Football’s Role in Social Change

As football clubs embrace their responsibility as community leaders, partnerships like this set the stage for a broader movement within the sport. Collaboration helps clubs tackle complex social issues by leveraging diverse perspectives and resources.

This approach mirrors Bonito Foundation’s philosophy: that football has a unique ability to connect, educate, and empower.

Looking Ahead: Inspiration for the Football Community

The partnership between Feyenoord and Manchester City is a model for other clubs, NGOs, and stakeholders in the football ecosystem. By sharing knowledge and combining efforts, football organizations can make a deeper, more sustainable impact on their communities.

At Bonito Foundation, we believe in fostering these connections and creating platforms where football’s potential for good can be realized. Partnerships like these remind us that, while teams compete with each other on the grandest of stages, footballs real beauty and its power to change lives is something that  puts us all on the same team.

In a world where football was considered off-limits for girls, Sana’s journey began on the school playgrounds of Pakistan. From an early age, she found herself drawn to the game, captivated by its power to connect, energize, and inspire. Her path took a bold step forward when she joined Young Rising Stars FC, one of Pakistan’s pioneering women’s football clubs. Through this experience, Sana’s passion for football deepened, and her vision expanded as she saw firsthand how the sport could uplift girls like herself. A few years later, she was selected for an exchange program to the United States—a trip that would forever change her. There, she witnessed football in a new light: not just as a game, but as a tool for community building and social change.

Now, as a leading voice in the sport-for-good sector, Sana dedicates herself to programs that empower young girls in Pakistan and beyond, creating pathways for them in a game that once felt out of reach. She joins Bonito to recount her remarkable journey from national team player to global advocate, shedding light on the power of football to inspire transformation and to open doors where they were once firmly shut.

*note: This interview was conducted while Sana was still at Right to Play- she has recently joined the wonderful organization Free to Run as their Global Programs Manager

Bonito: Welcome Sana, we are so excited to speak with you on our platform!

Sana: likewise, great to be here with Bonito- what a great platform you are creating.

Bonito: Tell us about how your passion for football began and how you were captivated to explore the ways the game could bring about positive changes for society? 

Sana: I think I was always a ‘sporty’ person, and my parents encouraged outdoor activity. Interestingly I also went to a school that at the time was among a handful of schools that promoted sports in Pakistan. We had annual sports days and football was also one of the games we played at school. As I grew older, I had the chance to tryout for a football club (The Young Rising Stars FC)…one of the pioneer women’s football clubs in the country. We were supported by the U.S Embassy in Islamabad, as part of an initiative to support grass roots women’s football. After we won our first ever championship in 2008, we were invited to participate in an exchange program to the United States (in 2009).  I learnt a lot on that trip; I saw football at every level (toddlers/pre-schoolers, high school, college and professional level football). On our last day, we attended a camp for autistic children where football was being used as a tool to engage the children. It was the first time I saw football being played without the concept of competition but rather just as a platform to expend the energy of the kids who were on a spectrum of learning. When I returned to Pakistan, I decided I wanted to explore this aspect of sport and started researching online and eventually ended up writing my thesis on the ‘Impact of sport on the self-esteem of Pakistani sports women”. And that is the beginning of my sport-for-development journey.

Bonito: It sounds like that was an eye opening and life changing experience to travel on that exchange. Why do you think football as a sport evokes such powerful sentiments with such a broad range of people all over the world?

Sana: I think because football is accessible. You don’t need a whole lot of equipment to play- just a ball… and in many communities, I have seen children be very creative about making a ball even if they don’t have one. And you get by using a mostly flat surface of any kind (I mean a ground is ideal, but people play on cemented surfaces, grass, turf, or even uneven spaces, as long as their ball is rolling). You can vary the number of players, and most likely if you are at the park, most people will get a chance to play. I think it is the inclusive and accessible nature of the sport that resonates with so many people…..and it’s just a lot of fun!

Bonito: Tell us about some of the football based projects you undertook in Pakistan and how has the game evolved over the last 15 years or so for young girls and women?

Sana: With Right To Play, we initiated a girl-focused football-for-development program in Lyari, in the city of Karachi. Lyari is known to be a hub for football in Pakistan, despite it being a low and middle income community, with limited resources and facilities, people struggling with poverty, drugs and crime, it thrives with the energy of its people.  

With the support of our corporate partner- Standard Chartered Bank, Right To Play engaged adolescent girls in modified football activities suitable for people of varying abilities, that teach life and leadership skills. The program called “Goal” aims at teaching both technical football skills and life skills (such as communication, teamwork, conflict resolution etc.). It is coupled with a girls’ specific curriculum (developed by Standard Chartered and their partners Women Win Foundation), which focuses on topics of rights, body-image, gender based violence, health/nutrition and financial literacy – all key aspects of building greater agency and empowering women. 

Since I started playing the game has evolved immensely in Pakistan. We went from having to convince school leadership (in a private school where i studied), about the importance of girls playing, and still having to go behind their back to participate in event to the same schools now sponsoring sport uniforms/playing kits for their girls’ teams and many even offering sport scholarships.

However, the situation is still very different in the public schools that serve the majority of the Pakistani population- we have to do a lot of work, a lot of sensitization, a lot of community mobilization, just negotiating with parents and teachers to help them understand the value of sport programming. They are still in the mindset of “sport and play are a waste of time”.

Bonito: You just finished a long stint as the Global Partnerships responsible at Right to Play-Where do you see the football/sport for social good field heading in the next years? Which thematic areas will be most important to deal with and what are the big challenges awaiting sport for good practitioners?

Sana: Well, at Right To Play, we started as a sport-based organization and expanded over the years to incorporate all forms of play. The focus on football specifically is shifting, as we are aiming at play-based education (i.e. improving literacy and numeracy through play). However, football remains an important part of the Pakistan program as the football-focused girls’ empowerment programs have proven to have immense impact.

The covid pandemic, for the first time, gave me a reality check on how the sport for social good field could be impacted. Luckily we were able to modify programs and survive that phase. But reflecting on that experience, I think it is important for us to anticipate similar challenges in the future and be ready with mitigation strategies. 

As for themes, I think climate change is a universal concern and that needs to be the focus of upcoming sport-for-development programs, as we can create behavior change and positive practices through sport, positively impacting the overall environment at local level. 

Safeguarding will and always be a concern in any programs working with children. I definitely think we have a lot of work to do in safe sport and with building more robust policies and practices in the sport-for-development realm. 

As for challenges; one thing already quite common and I have seen it happen, are youth centered sport programs claiming a greater good, but actually are not so intentional and structured in their work. We need to be able to differentiate between getting a bunch of kids together to play a game/match, versus enrollment in a regular sport-for-development program designed with meaningful outcomes. One-off events for optics have sometimes been used to pass off as S4D programs creating change, which we need to be more careful of. 

Lastly, MEL (Monitoring, Evaluation and Learning) has always been and is still a tricky space. How are we gauging the impact of these programs…..short-term studies may not bring the most authentic results….long term studies are more likely to really help identify the deep impact of participation in S4D programs.

Bonito: Can you tell us about a moment in your football (or sport) for social good journey that touched your heart profoundly?

Sana: Oh there are so many-but I think one of the incidents I will share is Right To Play’s work in a slum area in the outskirts of the capital city of Islamabad. The makeshift schools by a private charity have informal infrastructure, children sit on the floor on mats and study, and have just a barren space outside the walls of their school to play. That space is public and often taken over by boys and men in the neighborhood, and/or by random motorcyclists to pass through as a short cut, or by loiterers who especially stop to stare as girls play. So once when conducting a focus group discussion with girls in that school, I was told that even though RTP’s program ended in the school, the girls were still eager to play and did not feel comfortable with all the challenges in the outdoor space they had. One of the girls would make her own efforts to collect girls, and try playing football within the confines of their school walls, but they were just demotivated due to the lack of space. Right To Play then built a temporary wall around the ground… and since that day the situation has changed completely. On my next visit to the school, one of the boys came over and jokingly said to me “the girls have taken over the ground, we don’t get a chance to play”… and that is definitely a positive step in equaling the playing field. I am very proud of those girls for taking space and continuing to follow their love for the game. 

Bonito: That is so awesome- those girls literally broke down metaphoric barriers by building a physical one!

Sana: I know right!

Bonito: There are so many wonderful people working at Right to Play- many who go unnoticed in the global sport for good sector- Is there a specific colleague (or now former colleague) who you have collaborated with who maybe doesn’t always get the spotlight that you would like to shine today and why?

Sana: There are so many colleagues doing great things, and I have respect for most of them who truly do care about the people and communities Right To Play works with. But the reason I choose to admire one of my colleagues is because of his own personal journey. The Country Director of Right To Play in Pakistan- Ali Khayam. One might assume he gets his fair share of appreciation being in that leadership position, but I think it is the exact opposite. People take his success for granted, whereas I find his journey very inspiring. He started with Right To Play over 12 years ago or so, right when the organization was starting programs in Pakistan… and he was a communications intern or assistant I believe. He took public transport at odd hours, to travel inter-city when we had no organizational cars or even set SOPs, to manage such things. He worked to build relationships with local and national media, who would cover RTP’s work, as it was too new and people didn’t understand what we were doing. He went from writing impact stories about our programs, and organizing media events, to writing proposals to get new funding, and setting up new projects, eventually becoming a project manager – then a Program Manager- then Head of Office and- then Country Director. When he became Head of Office, we were shrinking as a country program- our government restrictions for INGOs became even stricter and amidst the downsizing of our staff, and regulations, we also were hit with the covid pandemic. It felt like the end of our journey at Right To Play, and I was personally so insecure about my own and my colleagues’ jobs, as well as the future of S4D programs (due to all the social distancing etc.). But we pulled through under his leadership. I remember him motivating us to be creative, fight for our space, and modify our work to continue providing benefit to the children….and we found a way. He let us take risks, and innovate, and supported our decisions to do more work, sometimes even out of our traditional scope. 

We modified programs and aggressively fundraised and today Pakistan is among the country offices with the largest portfolio. Our team is thriving and we didn’t have to reduce a single staff member during covid. We have only expanded since then, and our programs have diversified bringing new partners on board….and the best part is we have expanded to new geographies in Pakistan, bringing the benefit of sport and play programs to more children. He was in  a recent op-ed by the leading national newspaper. 

Bonito: Sounds like a real leader!

Bonito: A documentary film has recently been made about the Pakistan Women’s National Team which you contributed to. Can you tell us a bit about the film and also what does it make you feel about your own competitive stint in Pakastani Football as a trailblazer for the young girls today?

Sana:Yes-I am so excited that the documentary premiered in Pakistan on Women’s Day (2024), and will soon be launched worldwide (it is called Her Right to Play). I was approached by the Director to help connect them to the right people in the game, and as someone who cares about promoting football, I immediately agreed. The film focuses on the current Pakistan National Women’s football team and their first ever participation in the AFC Olympic qualifiers (which they played last year in Tajikistan). It was a historic achievement for Pakistan, and the documentary sheds light on the experiences of being a female athlete in the country, by focusing on a few key players (Here is a link of Pakistan’s win: https://www.youtube.com/watch?v=vPHWiFu_dlQ).

During the shooting, I got to meet the girls from the current team- we have a few expats on the team now (Pakistanis with dual nationality living abroad). They raise the standard of the game, and add value to the team definitely. Only two of my previous teammates are still on the team, and I felt so proud to watch them. They told me how things have drastically improved (in the compensation they receive, the facilities they are provided and the quality of training and frequency of competitions). It made me happy to know we are moving forward, because the 8-year ban of the Pakistan Football Federation by FIFA really regressed the sport tenfold! 

The current Captain- Maria Jamila Khan (a Pakistani American), thanked me numerous times to acknowledge and appreciate our trailblazing efforts, and I felt proud to have played that role….a LOT has changed since the first Pakistani Women’s Football team went to play abroad in 2010 but we still have a long way to go. I feel good that we were able to change the landscape and open doors for more women to participate, as I have seen the momentum grow with my own eyes. Girls now have brown-skinned Pakistani role models in football, which I never had growing up! 

Bonito: The Women’s game is growing so much around the world right now. What do you see as the biggest barriers to getting more girls involved in football and staying in football through their adolescence? 

Sana: There are some similar barriers across the world for girls’ participation in sport in many parts of the world, but there are some that are more relevant to a conservative Muslim society, and also to a developing country like Pakistan. these include: 

• Having myths/taboos around participation in sport: People often think rigorous physical exercise can negatively impact girls’ menstrual and reproductive health, and because of misinformation many are reluctant to allow their daughters to play. 

• Traditional beauty standards: I observed this first hand growing up, AND in my work with Right To Play….girls are afraid to get tan skin (darker skin) playing outdoor sports in the sun. I was asked many times about how i maintained my complexion playing football, and that was a concern at a time by my own mother. She insisted I would not get marriage proposals if I got dark skin due to playing. Luckily, she outgrew that thinking very fast, after seeing how invested I was in the game. 

• Attire: People are often worried about the kind of clothes girls will have to wear while playing sport which may not coincide with their cultural or religious beliefs. However, at RTP we try to encourage girls to wear what they feel comfortable in, and take necessary precautions to ensure girls can play in scarves, hijab etc. 

• Impact on studies: often the concept is that those who could not do well enough in their academics, will go towards sports. This is the biggest misconception; sport requires you to have a very sharp mind. We are doing it wrong if we think athletes don’t need thinking abilities. Sport will only sharpen your mind, and help you do better at academics- allowing you that recharged mind and body, and discipline to manage school and sport life. 

• Harassment and male dominance: The fact that sport has historically been and continues to be male dominated bars many girls from playing due to concerns around their safety. Cases of harassment/abuse/exploitation at the hands of male coaches/managers/administrative staff are all too common. We must bring more women in the game in leadership and managerial positions to create greater comfort for women’s participation. 

• Safe spaces: When I moved to Canada, the first thing I noticed was the girls playing sport everywhere- girls in the playgrounds, in the sandboxes, girls biking on the roads, girls running, girls playing football in public grounds….and it makes your realize the stark contrast to a country like Pakistan… we hardly found safe spaces to play. We would have to really go above and beyond to find appropriate places, with boundary walls, or without loiterers who would stare at us, just to even enjoy a pick-up game. 
• Financial incentive: Lastly, growing up in a developing country, the focus remains on activities and career pursuits that come with some financial incentive. The fact that women’s sports does not offer that, really hinders people from entering the sport. Even as a recreational activity, they would rather focus their time on something that will eventually be financially more lucrative for them. A poor nation is not thinking about its mental health, rather their survival, which only seems possible with money. Of course I don’t fully adhere to this, as I believe sport instills in us a sense of hope, a passion and energy to achieve goals, which can help build our character, and contributes to other aspects of our life. 

Bonito: Finally, as you have worked in so many programs in different countries and different contexts, how important is finding the right football coaches when it comes to football for good programs?

Sana: Oh such a key aspect of the programs- the right coaches! They are the foundation of successful S4D programs. It is their attitude, their skill and their energy that will determine whether children return to these programs or call it quits, and even if children learn in the way that we envisioned. Just because you are a good football coach, does not mean you will be a good football-for-development coach. At RTP we have done a lot of work to train people with a specific sport background to understand the principles of sport-for-good….and at the same time, we have often engaged teachers/coaches from a non-sport background, who rather have a good understanding of working with children. Our purpose is to retain children long enough for them to derive the benefit from sport programs, and a good coach can help do that. We do not need a technical expert who will treat the children as if they are preparing for the World cup- the balance of technical and life skills is key, along with the most important element of creating joy and fun for children! 

Bonito: Sana, this has been so much fun to catch up with you. Wishing you all the best at your new position at Free to Run- time for us to go and check out your movie!

Sana: Thanks so much Bonito for having me on and discussing such great topics.

AT RISK COMMUNITY SPORT ORGANISATIONS AROUND THE
WORLD THREATENED BY CLIMATE CHANGE TAKE FIRST-OF-ITS-KIND ACTION

Diverse sport-based community organisations, many based in the most vulnerable areas on Earth due to the effects of climate change, have celebrated the arrival of Fields of Change, the first ever sustainability resource for grassroots organisations. This unique training resource is designed to inspire sport for good organisations worldwide to integrate environmental sustainability into their projects and communities.

Fields of Change was created by environmental non-profit Football For Future and Common Goal, the social and environmental impact collective in global football, and has been supported by adidas under the company’s Move for the Planet platform. Sport is increasingly impacted by climate change – freezing and flooding pitches, extreme heat affecting athlete health, and limited access to sport for vulnerable communities are just a few of the challenges facing the sector. With sport playing a crucial role in communities worldwide, the arrival of the Fields of Change handbook provides organisations for the first time with the tools to adapt to these challenges while driving meaningful environmental action. The innovation has been celebrated by community leaders and elite athletes alike.

Alexei Rojas, the Colombia international and Arsenal Goalkeeper, said: “Sport is such a vital part of South America’s cultural identity that we should take a leadership position in advancing the conversation around climate action to take solid steps collectively every single day, no matter how modest. The Fields of Change handbook is such an inspiring step forward as it can be embraced by all sport-based organisations at the heart of our communities throughout the continent, while also being part of a wider international collective of change makers in sport.”

Emilio Martinez, regional project manager for love.fútbol in Mexico City said: “With higher rates of drought, coupled with a changing rainy season pattern, we are already seeing the effects of climate change on the communities we work in, and we want to be amongst the first groups taking meaningful action from the grassroots upwards when it comes to how community sports space creation can be a part of the solution. The Fields of Change handbook serves as a guide for us to take action, both here locally, and also collectively with other community organisations around the world. Operating in regions that are amongst the highest areas of risk of negative climate impact, we see an important opportunity for love.fútbol to take a leadership role in showing the rest of the sports industry what can be achieved if we all work together.”

Sofie Junge Pedersen, the Denmark international and Inter Milan midfielder said: “This is an important step in empowering grassroots sport organisations worldwide to take tangible action against climate change, with many of them facing the very real and urgent risk of its harshest impacts. The Fields of Change handbook is a game-changer, enabling grassroots sport to unite and work collaboratively in taking climate action. Climate change is a challenge for all of humanity, and we can only make meaningful progress if we move forward together, one step at a time.”

Greg Preston, Head of Football for Indochina Starfish Foundation in Cambodia said: “Fields of Change is a positive and groundbreaking initiative that allows us to embed sustainability into the heart of our community. It gives us all a pathway to educate and take action and allows us to be an active part of the growing community in international sport committed to driving climate action in and through sport.”

The Fields Of Change handbook compiles groundbreaking insights from learning sessions delivered to Move for the Planet grantees, specifically a collaboration of nine global sport for good organisations across eight countries and four continents. This handbook serves as an essential guide for sports organisations on their journey toward sustainability, offering practical tools and strategies for implementing environmental best practices. The handbook covers key sustainability topics, including:

● Understanding Sustainability and Climate Change: Explaining the unprecedented rate of environmental change, and how sport can respond to climate challenges on human timescales.● Sustainability in Sport: Highlighting how sport can lead both operationally and socially toward a sustainable future.
● Sustainable Infrastructure: Guiding organisations on how to measure, mitigate, and adapt their infrastructure to reduce environmental impacts.
● Waste Management: Offering effective systems for waste reduction, recycling, and responsible disposal.
● Climate Communication: Utilising sport’s global influence to communicate environmental messages and inspire positive behaviour changes.
● Sport and Sustainability Leadership: Encouraging athletes, clubs, and governing bodies to take a leadership role in climate action.

The Fields of Change handbook has already seen positive impacts, with organisations like Organization Earth in Greece tackling plastic pollution and recycling in refugee camps, and Fútbol con Corazón in Colombia, which is launching a recycling business to repurpose plastic waste.

Adidas has contributed through its Move for the Planet initiative, funding global projects that educate and engage communities on sustainability and enhance sports facilities to withstand extreme weather conditions. This initiative showcases the collective power of the sporting community to drive change, with sport for good organisations uniquely positioned to influence local communities and build a more sustainable future.

Elliot Arthur-Worsop, Football For Future Founder said: “Fields of Change is a significant milestone in the journey toward sustainable sport. For the first time, community sports organisations have a resource that empowers them to protect their communities, support their environment, and lead the way in climate action. Through this handbook, we’re seeing the immense potential of sport to not only inspire but also actively drive change at the very heart of our communities. With support from adidas and in partnership with Common Goal, we’ve created something that goes beyond the pitch – it’s about building a legacy of resilience and sustainability for future generations”.

Jérémy Houssin, Common Goal Sustainability and Environmental Lead said: “Sport is a powerful unifier, and through Fields of Change, we’re mobilising that power to respond to one of humanity’s biggest challenges: climate change. This handbook equips community organisations with the knowledge and practical tools to tackle environmental issues, helping them become local leaders in climate action. We are thrilled to have collaborated with Football For Future and adidas on this project, showing that even small steps, taken together, can spark global momentum. This resource is a testament to what’s possible when we prioritise our planet’s future and work together across all levels of sport”.

The State of Play: Sport and Climate Change
● Global Wildlife Decline: Since Pelé lifted the 1970 FIFA World Cup, there has been on average almost a 70% decline in the populations of mammals, birds, fish, reptiles and amphibians, with human activities as the leading cause.

● Oceans in Crisis: By the time Coco Gauff is 50 years old in 2054, plastic in the oceans will outweigh fish.

● Sport’s Carbon Footprint: The global annual CO2 equivalent emissions from sport is estimated to be as much as 300 million tonnes – equivalent to the annual emissions of France.

● Olympic Concerns: Without rapid CO2 emission reductions, by the time of the 2032 Olympics in Brisbane, the world will have likely exceeded the 1.5°C global average temperature rise target of the Paris Agreement, with potentially irreversible climatic consequences.

Despite these challenges, sport holds immense power to drive positive change. The Fields Of Change handbook – the first resource of its kind – offers sport for good organisations the tools and guidance to lead sustainability efforts and create a lasting impact.

visit Football for Future here to learn more and download the guide

Growing up in a neighborhood in the suburb of greater Paris in a sensitive and harsh environment, Maryam quickly recognized the powerful role that sport—especially football—could play in shaping lives and communities. It was there, as an avid PSG supporter surrounded by passionate family members, that her journey began. Today, that journey has taken her to the heart of the “football for good” movement as a leader at Força Foundation International, an organization dedicated to empowering girls and women through sports. I had the pleasure to first meet Maryam in 2013 at a United Nations workshop. Now 11 years later, I am fortunate to have the chance to connect once again with this star in the football for good world.

Bonito: Welcome Maryam, How did your passion for football first take root, and what inspired you to see the game as a force for social good?

Maryam: Thanks! Growing up in a neighborhood in the suburb of greater Paris surrounded with violence, I’ve witnessed how sport can drive the youth and, if aware of its power, how it can save lives: and I mean it metaphorically but also literally. Young men and women, youth in general are always seeking a purpose, to avoid the pitfalls of boredom-so society has to offer a place where young people can let their energy go: and there is no better recipient than football and sport in general.

My passion for football started at a young age as I was surrounded by my uncles who were passionate. I have never played, but I could not miss one PSG game. And if so, I had to watch or listen to the radio the after-game recap. I was immersed in this world through the men in my family. We’re big PSG fans at home: I grew up with my uncles. Of course, there was an odd one out among my uncles who was an OM (Marseille) supporter! So, when it came to making fun of each other, it was off-gloves. But what always fascinated me was the passion and enthusiasm they exuded when talking about football. Clearly, it was the 98 World Cup that triggered my interest. I was 9 years old. Then Euro 2000, and Trezeguet’s golden goal is one of my fondest memories to this day. One of the most difficult was, in 2006, Trezeguet’s missed penalty and his tears at the Élysée Palace… Well, I admit I cried, but I adored the player. If you see me in front of a PSG match, I’m unrecognizable, according to those around me.

Bonito: Why is it do you think that football evokes such powerful sentiments with such a broad range of people all over the world? 

Maryam: About his feeling of passion? I can’t really explain it: why football? But in general,  I guess it is more about supporting a club or a part of your community, this feeling of belonging. That is what sport creates, develops and brings to society. So we should definitely keep preserving it and use it as a tool for empowerment because it has a unique power.

Bonito: Tell us about your work at Futebol da Forca?

Maryam: Working for Futebol dá força (FDC),  means being on a daily basis working towards girls and women empowerment through sport. Futebol dá força Foundation (FDF) is an international foundation building capacity among coaches to empower girls through gender inclusive values-based leadership with an intersectional approach and with the objective of the coaches leading behavioral and attitude change in their local communities promoting girls’ rights and opportunities, in order for girls to be able to shape their own future far outside the football field.

FDF’s work breaks down barriers to gender equality in sport, while using football as a platform to promote gender equality and social inclusion in local communities in numerous countries across the globe across all continents. Football  is the main sport used as a platform for education and empowerment among FDF certified coaches, but the methodology can be applied to any sport, and is currently practiced through a variety of sports by coaches in our global network, among them basketball, handball, netball, floorball, tennis, dance, boxing. Our mission: turn the football field into a powerhouse that helps young girls build their physical and mental strength, creating a platform for empowerment.

We want to build long-lasting systemic impact by engaging local leaders and role models as coaches and equipping them with leadership, evidence and tools to empower girls, both on and off the field, and ensuring that they have the support needed to maximize their impact in developing girls’ agency and leading change in their local communities.

Bonito: Where do you see the football/sport for social good field heading in the next years? Which thematic areas will be most important to deal with and what are the big challenges awaiting sport for good practitioners?

Maryam: What I see is that more and more sport representatives stand up for their values requesting from their institution to be more involved in fighting equality, diversity and inclusion. In recent years there has been, in many famous organizations, changes in governance, strategy, HR etc to lead more towards  equality, diversity and inclusion. So in the next few years I believe that more awareness will  be created around those subjects and, most importantly, more actions! We’ve seen that the race towards more money, more successes, more fame, with no respect for universal values and human principles, can only lead to failures, for which we’ll witness sooner or later.

Bonito: Can you tell us about a moment in your football (or sport) for social good journey that touched your heart profoundly?

Maryam: Let say that in every Futebol dá força training that I am providing to women we are to discuss deep and profound matters related to their personal journey as girls, and women. Each time you are listening to (private) personal stories highlighting inequalities, discrimination, violence it touches your heart. Our work is to make sure that in the near future we don’t have to hear as many heartbreaking stories because things are changing.

Bonito: Is there an organization out there that you would just love to collaborate with in the future because of the work they do?

Maryam: Futbol Mas!

Bonito: Fantastic, Futbol Mas if your reading this reach out and we will make the introductions! Maryam thanks so much for being with us today on the Bonito Platform, looking forward to follow your and Futebol da Forca’s progress in the future!

Maryam: Thanks to Bonito for the platform, also looking forward to following your progress in the football for good arena!

In the heart of Hull, a group of refugees and asylum seekers is finding a new home on the football field through Acorn FC. Supported by Sport England’s Active Through Football program, funded by the National Lottery and delivered by the Football Foundation.

Acorn FC is more than a club—it’s a family. Founded by Maureen Mulligan and Anei Akon, who named the team after his family name meaning “acorn,” Acorn FC has become a symbol of resilience and community.

In a powerful testament to football’s unifying spirit, Acorn FC in Hull stands as a pioneering force. The team, the first of its kind led by and for asylum seekers and refugees, was born from one young man’s simple request: a ball. Anei Akon and Maureen Mulligan met through Hull’s Welcome House, a charity supporting refugees. Anei’s desire to play football, combined with Maureen’s determination to help, led to the founding of Acorn FC. Through the support of Active Through Football, a consortium funded by Sport England and led by the Football Foundation, Acorn FC began to grow.

Today, the club represents more than a football team—it’s a family. With over 100 players from twelve nationalities, Acorn FC trains regularly, breaking barriers and building friendships that go beyond the pitch. The team’s journey to official affiliation with the East Riding County FA, overcoming traditional barriers of residency and financial support, is a result of collaborative efforts from Tigers Trust, Hull University, and the East Riding County FA. This strong network enabled the team to secure essentials like a pitch, gear, and even a 3G field at Hull University, leading to Acorn FC’s debut victory of 10-2.

The initiative, as part of the Football Foundation’s five-year commitment, has created a model for “football for good,” demonstrating how the sport can be a transformative tool in communities. The roots of Acorn FC have taken hold, providing structure, support, and a place for young players to dream and belong. This success highlights what can happen when football is used not just as a sport but as a social force for positive change.

As the world recently marked the International Day of the Girl on October 11th, a groundbreaking initiative called Equal Play Effect Africa is making waves by promoting gender equity through sports. The movement is built on the belief that sports can empower girls to achieve their dreams and is leading the charge across the continent by providing girls with the opportunity to thrive both on and off the field.

A recently released video titled “Moving Africa – Gender Equality in and Through Sport” illustrates how this initiative is impacting communities across Africa. The video shows the transformative power of sports, highlighting how girls are gaining confidence, leadership skills, and opportunities through participation in football.

Equal Play Effect Africa isn’t just a one-off project. It’s a scalable and adaptable model designed to advance gender equality across Africa. Supported by Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ), and spearheaded by Common Goal, Soccer Without Borders (SWB), and Moving the Goalposts, the initiative is driving systemic change both within organizations and across local communities.

Operating with over 100 stakeholders from 45 organizations across 24 African countries, the movement has made significant strides in pushing for gender inclusivity. These efforts are rooted in the belief that collective action can foster safer and more equitable environments for all.

Regional Hubs with Local Solutions

The initiative is organized around four regional hubs in Africa, each tailoring its approach to local needs. These hubs include:

• North Africa, led by Tibu Africa in Morocco,
• East Africa, led by SWB Uganda,
• Southern Africa, led by Kick4Life in Lesotho,
• West Africa, led by Tackle in Côte d’Ivoire and Senegal.

Each hub works to increase girls’ participation in football, develop leadership opportunities, and address unique regional challenges, while promoting systemic change.

SWB Uganda’s Role in East Africa

As the lead organization for East Africa, SWB Uganda is playing a pivotal role in executing this initiative. With a strong track record of using soccer as a tool for education, leadership, and community building, SWB Uganda is well-positioned to create meaningful outcomes through the Equal Play Effect.

In Uganda, SWB focuses on creating safe spaces where girls can engage in soccer, boost their self-confidence, and develop crucial leadership skills. This aligns with SWB’s long-standing commitment to ensuring that all youth, regardless of gender, background, or culture, can access opportunities to reach their full potential.

The Equal Play Effect Africa initiative continues to build momentum, with partnerships across the continent striving to turn gender equality in football from a vision into reality.