Nestled in the eastern Caribbean, Saint Lucia emerges from the turquoise waters like an emerald jewel, its lush mountains rising steeply from the sea. Located between Martinique to the north and Saint Vincent to the south, this small but breathtaking island spans just 27 miles in length and 14 miles in width, yet its diverse topography makes it feel much larger. Towering volcanic peaks, rolling rainforest-covered hills, and sun-drenched golden and black sand beaches define the landscape, while the iconic Pitons, twin volcanic spires, stand sentinel over the island’s southwest coast. Whether arriving by air, with a descent over the verdant valleys of the interior, or by sea, where the coastline unfolds like a tropical dream, Saint Lucia instantly captivates with its natural beauty and rugged charm.

Here behind the glitzy fancy hotels that dot the sandy white coasts, lays an islands population that have a youth especially facing a host of social issues. Its here that we also find the Sacred Sports Foundation a pillar of the community with an incredible football heritage being founded by the late great Keith Alexander, a true pioneer who was as a player representing Saint Lucia and as a manager became one of the few black managers to break through in English Football. Sacred Sports Foundation Inc (SSF) was established in 2008 by the Alexander, his sister Nova and brother Delroy. Nova, the Executive Director joins us today on Bonito to chat about this wonderful organization that is fulfilling Keith’s legacy and touching countless lives on the island.

Bonito: Hi Nova, its such an honor to chat with you today. I would guess many of our readers might just thing of the beautiful geography when they hear the name Saint Lucia but like many Caribbean Islands, once you get away from that image, there are many social issues affecting especially the youth- can you explain that a bit further.

Nova: First of all thank you so much for welcoming me on this platform and for focusing some attention on the football for good world in the Caribbean. Saint Lucia, like many ‘tourism driven Caribbean Islands’ has become a forgotten child; behind the polished travel images and tourism advertisements lie local communities facing severe hardships, grappling with challenges like those in other underdeveloped regions. (Drugs, Crime, Teen Pregnancies, Poor School Attendance), not to mention rising prices for imported food and fuel due to economic and social welfare challenges post covid. Youth employment has become one of the most pressing issues. And now, with international aid being withdrawn from all corners of the world, it is hard to put into words or see what the future will look like for our young people.

Bonito: Having spent a lot of time in the Caribbean during my youth, I’ve always been amazed at how the imagery from the islands in commercials and advertisements often unfortunately takes away from the awareness of the difficulties of the local populations. Another surprise to me was the passion and love for football in many Caribbean Countries. Tell us a bit about the football culture in St. Lucia?

Nova: Cricket still holds an important place in Caribbean culture, yet football has experienced remarkable growth and is increasingly seen as eclipsing cricket when it comes to fan base and media exposure across the region. Saint Lucia has been a member of FIFA since 1988 and a member of CONCACAF since 1986. The team has never qualified for the FIFA World Cup or the CONCACAF Gold Cup. As a woman, I have always been a passionate advocate for gender equality thus It remains a priority for me to be a vital change agent in sports and social development. Given the funds available to local FA’s, more effort must be made in the development of football for girls and women in the Caribbean.

Bonito: Tell us about the Sacred Sports Foundation- what projects do you run and how do you use football as a tool for positive development?

Nova: Sacred Sports Foundation Inc (SSF)  has its roots firmly in football and adapted sport for all. We are recognized as a leader in youth and sport for development programs and one of the few registered, independent, non-denominational, nonpolitical, social and sports for development charities in the Caribbean.

 The Foundation’s core mission is straightforward: to encourage healthier, more sustainable lifestyles and support social and developmental progress in the Caribbean by using physical activity and sport as the primary means to engage youth.

 We work in communities, to reach the most underserved and those with lower incomes, using physical activity, sport and associated life lessons as the primary tools to enhance a range of development activities. Our programs are typically conducted in safe spaces at or around such facilities as schools or a community field. Our beneficiaries include children with and without disabilities, their families, local stakeholders, mentors, coaches, unemployed youth, sporting associations, and educational institutions. SSF collaborates with a diverse range of partners, such as humanitarian organizations, global brands, and influential public figures. We cultivate a strong culture of diversity and inclusion in both our actions and outcomes , whilst consistently emphasizing gender sensitivity, promoting greater awareness and understanding of diverse sexualities and cultures. This approach confronts discrimination and fosters a climate of acceptance.

 Under the banner ‘Sacred Futures’ SSF also focuses on specific training for unemployed young people typically between ages 18-29. We offer training certification programs to help youth become proficient at organizing and running sport & PE sessions, with both theoretical and practical elements of leadership, coaching and mentoring. The aim of this qualification is to provide learners with the basic knowledge and skills required to assist with planning, preparing, and delivering safe and effective activity sessions for school-age participants in communities and schools.

Bonito: Its such amazing and important work you do. Do you see football as a common interest in the Caribbean countries? Is there much work with other countries in the area to promote projects using football as a tool for good?

Nova: Yes, football is quite popular in the Caribbean. Several nations, such as Jamaica, Trinidad and Tobago, Haiti, and Cuba, have strong soccer traditions, with national teams participating in regional competitions and even qualifying for World Cup events in the past. Its widespread appeal is also fueled by international soccer leagues, particularly the EPL, which has a large following in the region. Numerous England international players have Saint Lucian heritage, such as Les Ferdinand and Jermain Defoe.

SSF is a member of networks such as Caribbean Policy Development Centre and Caribbean Sports Development Agency, allowing us to work alongside various NGOs using football as a tool for good, such as the Jason Roberts Foundation in Grenada, and community-based organizations in Tobago, Barbados, and St. Kitts and Nevis. We have conducted such initiatives as child safeguarding practices, ability-over-disability coach training, and a Girls2Women mentorship programs. However, such opportunities are inconsistent and still limited due to funding challenges. 

Bonito: Reflecting on your journey in football (or sport) for social good, is there a particular moment or experience that profoundly touched you and reinforced your commitment to this work?

Nova: Undoubtedly, the loss of my beloved brother Keith had a deep effect on my journey, fueling an intense drive to create a legacy in his honor. He always had the resilience to endure and excel through challenges. He built teams on limited resources, selling players to stay afloat while finding new talent to thrive. He earned a reputation as a brilliant manager who changed the fortunes of multiple football clubs and renowned players. As one of the few Black managers in the game, he became disillusioned by the lack of opportunities to play or manage in the Premier League, yet this never deterred him from his mission. He was a trailblazer whose talent spoke volumes, a steadfast advocate for equality in the sport, and, above all, a role model for aspiring coaches and managers, regardless of their racial background. He deserves to be remembered, and that is why we must continue his legacy

Bonito: Keith is such a role model. Can you tell us a bit more about him, his legacy as a football coach and why he founded the Foundation in 2008?

Nova: My parents went to England in the 1950’s-the Windrush Generation. Born in Nottingham, my brother Keith Alexander died March 2010, age 53. He was the first black English league football manager and one of the highest black qualified (UEFA PRO LICENCE) football coaches in the world at the time. The England team wore black armbands when they played against Egypt in his honor. 

Keith wore leg braces and stuttered as a child. At the tender age of 18, he suffered three leg breaks in quick succession. The devastating impact saw team after team reject him, suggesting that he’d never have the strength to survive in the professional ranks. He saw players he played with; the likes of Pedro Richards, Viv Anderson and Gary Birtles, make big impressions. He had to pick himself up and get on with it, so he trained to be a joiner and travelled around Europe working on sites. Hence, his late entry into the professional ranks – remolded as a center forward with size, pace and an eye for goal. Football was the career he was always meant to have. In 2003 he suffered two brain aneurysms. His heart stopped twice. Surgeons took away part of his brain stem. 3 months later he took Lincoln City FC to the play off finals with Bournemouth at Cardiff Millennium Stadium. 

Keith was deeply committed to coaching and had a well-defined plan in place. He coached and mentored youth teams, playing a pivotal role in shaping future stars such as Darren Huckerby and Mike Pollitt. Each year, he travelled to Saint Lucia to spend time with his parents, viewing the island not just as his home and eventual retirement destination, but as a place with untapped potential. He envisioned a way to replicate his success from England there, believing there was a broader opportunity to make an impact.

I am Nova Alexander, Keith’s sister. Following his death, myself and other brother Delroy Alexander , moved to Saint Lucia to continue building on his legacy. SSF continues to grow from strength to strength. 

Bonito: You are doing a wonderful job continuing his legacy.

Bonito: Is there a athlete from Saint Lucia who in particular is a wonderful ambassador for your country and in using the power of sport for social good?

Nova: Saint Lucian, Julien Alfred struck gold in the 2024 Olympics -women’s 100m, making history with Saint Lucia’s first-ever Olympic medal. The Julien Alfred Foundation, launched in April 2024, aims to empower youth in Saint Lucia through education, sports, and community development initiatives, with Julien Alfred herself serving as a global tourism ambassador for Saint Lucia.

Saint Lucian, Daren Sammy is a Saint Lucian cricketer who played international cricket for the West Indies. He is currently serving as the head coach of the West Indies cricket team in limited overs cricket and has a foundation in his name designed to support and empower aspiring athletes by providing them with the necessary resources to excel academically and athletically. He’s done so much to raise the profile of Saint Lucia and develop up and coming cricketers. 

Bonito: Nova, I cant thank you enough for taking us on this journey through Saint Lucia, the life of your brother Keith and the work you are doing with Sacred Sports Foundation. Bonito thanks you from the bottom of our hearts and we hope we can also support your mission in Saint Lucia!

Nova: Thank you so much to Bonito- its great to have platforms like this to highlight football for good and its great to see some focus on the Caribbean.

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BIO

Name: Nova Alexander

Organization: Sacred Sports Foundation Inc. Saint Lucia

Role: Co-Founder/ Exec Dir

Favorite Football Club: Nottingham Forest FC & Spain women’s national football team

Dream sport for good organization that you would love to collaborate with on a project: Over the years, Sacred Sports Foundation has collaborated with FIFA Foundation Community Program and the UEFA Foundation for Children. Next on our list would be the opportunity to team up with the likes of: The charitable arm of the English Football League, MLS Unites or the US Soccer Foundation. We are keen to partner with any organization or educational institution who can assist with capacity building / technical training for our unemployed youth mentors and program beneficiaries.  

Mental health is one of the most critical public health challenges of our time, affecting nearly one billion people worldwide and contributing to the strain on national health care systems around the world. While traditional treatments such as therapy and medication remain essential, there is growing recognition of the power of sport—particularly football given its global popularity—in supporting mental well-being. The European Culture and Sport Organization (ECOS) is at the forefront of this movement, using football to promote social inclusion, emotional resilience and psychological recovery. Founded in 2017, ECOS runs projects that integrate football into mental health programs, demonstrating how the game can help alleviate anxiety and depression, rebuild self-confidence, and foster a sense of belonging for those who often feel excluded from society.

In an interview with ECOS President Valerio Di Tommaso, we explore how football provides the conditions necessary to improve both physical and mental health. More than just a sport, football offers structure, routine, and social connection—key elements in maintaining emotional well-being. Programs such as Crazy for Football and the European Alliance for Sport and Mental Health (EASMH) have shown that regular participation in football can enhance mood, lower stress levels, and create safe spaces where individuals can feel supported. For people experiencing social marginalization—such as those with mental health conditions, refugees, or young offenders—football serves as a bridge back into the community, breaking down stigma and offering a renewed sense of purpose. As discussions continue about the role of football clubs in society, ECOS’s work provides compelling evidence that sport should be recognized as a vital component of mental health care, not just in Europe but globally.

Bonito: Valerio, thanks so much for joining us on the Bonito platform!

Valerio: Thanks so much for having us- we are always happy to collaborate with Bonito and talk about the beautiful game.

Bonito: Could you please tell us a bit about the background of the European Culture and Sport Organization (ECOS)- when and why was it founded and how it works?

Valerio: The European Culture and Sport Organization (ECOS) was established  in 2017 and is recognized by the Italian National Olympic Committee (CONI) through its affiliation with the sports promotion body OPES, which aims to develop projects and initiatives related to sports, culture, and all transversal activities—both direct and indirect—that use sports and culture as tools for economic and social growth.

Our main focus at ECOS is to carry out national, European, and international projects aimed at fostering integration and psychosocial well-being, preventing and combating individual difficulties and various forms of marginalization, with a special focus on minors, young people, and all socially vulnerable individuals.

The organization is particularly active in European programs and operates in various thematic areas, with a special focus on using sports and culture to enhance the psychological and physical well-being of individuals facing psychosocial challenges. The primary beneficiaries of ECOS projects are people experiencing hardship and social marginalization, such as individuals with mental health issues, young offenders, refugees, and immigrants.

Each project is implemented by a team of professionals based on the studies and research of a scientific committee composed of experts in the medical, sports, and social fields. The projects are carried out in partnership with universities, organizations, and national, European, and international institutions to achieve the best possible results in each specific area of action.

Bonito: The World Health Organization (WHO) highlights that nearly 1 billion people globally experience some form of mental health disorder. Yet, mental health often receives significantly less attention and resources from governments compared to physical health, despite the clear connection between the two. In this context, what role can sports play in bridging this gap and supporting mental well-being?

Valerio: Sport can play a fundamental role in bridging the gap between mental and physical health, serving as a powerful tool for holistic well-being. Firstly, physical activity is recognized as an effective means to reduce stress, improve mood, and prevent anxiety and depression. By triggering the release of endorphins and other beneficial neurotransmitters, sport contributes to enhancing mood and alleviating symptoms associated with mental health disorders.

Moreover, sport fosters social inclusion and strengthens community bonds, providing individuals with a sense of belonging and support. In vulnerable contexts, such as for young offenders, refugees, or individuals with mental health issues, sport creates a safe space to experience positive relationships, develop personal skills, and rebuild self-confidence.

From a prevention perspective, sport can be integrated into mental health promotion programs, both as part of therapeutic interventions and as a tool for raising awareness. Through structured activities combined with psycho-educational approaches, it is possible to reduce the stigma surrounding mental health and drive cultural change in how these issues are perceived.

Bonito: Your organization stands out for its diverse range of EU-level programs centered on sports and mental health, including initiatives like Crazy for Football, Dream Euro Cup, European Alliance for Sport and Mental Health, and Energy. Could you provide more details about these programs and share the impact they’ve had on improving the mental health of the communities you serve?

Valerio: The Crazy for Football project is the first national five-a-side football team for people with mental health issues. Established in 2016, it has participated in two World Championships and one European Championship. The team, conceived by psychiatrist Dr. Santo Rullo, aims to promote the inclusion of sports in psychiatric rehabilitation programs and launch a communication campaign against the stigma of mental illness. The team members come from various Italian cities and gather periodically for training sessions. As part of the project, new player selections and social responsibility matches with companies—known as the Crazy Challenges—are also organized. The impact on the players participating in the project has been very positive: being part of the National Team motivates them to train regularly in their cities, which positively affects their psychophysical well-being.

The DEC project is the first European five-a-side football championship for people with mental health issues. It took place in Rome in September 2024 and involved 12 teams from across Europe. Alongside the championship, a scientific conference was held where representatives from participating nations discussed the role of sports as a complementary tool to pharmacological therapies.

The EASMH project created a network of mental health professionals, including psychiatrists, psychologists, social workers, and sports professionals such as coaches, athletes, and sports managers, to jointly define new integrated models for safeguarding physical and mental health. As part of the EASMH project, training materials and tools were developed for sports instructors and healthcare professionals to promote the benefits of sports for the prevention, treatment, and rehabilitation of psychiatric disorders.

Bonito: Recent research, particularly in the UK, where the football governance bill is under discussion, explores how to quantify the value a football club brings to its community. In terms of mental health, would you agree that football clubs (and sports more broadly) play a crucial role in providing essential services that not only support mental well-being but also save the state resources that might otherwise be spent addressing societal challenges related to mental health?

Valerio: Yes, we absolutely agree that football teams and sports, in general, play a crucial role in supporting mental well-being and alleviating the burden on state resources allocated to addressing social challenges related to mental health. Our organization, ECOS, actively promotes the idea that sport should be used as a complementary tool in treatment pathways for mental health issues and other psychosocial challenges.

Sport, including football, is not just a physical activity but a powerful means of social inclusion, a channel to reduce stigma, and an opportunity to build positive relationships within communities. Additionally, sports are essential as a preventive tool: they promote psychological and physical balance, reduce stress and anxiety levels, and help prevent the worsening of situations of distress.

Through our projects, we work to demonstrate how sport can complement and enhance traditional approaches to mental health, providing benefits both at the individual and societal levels. We believe that investing in sport as a tool for prevention and care is a strategic choice to improve people’s well-being and optimize public resources.

Bonito: At Bonito, we often explore football’s unique ability to unite people. Feeling part of a community is vital for mental well-being. In a country like Italy, how does football contribute to fostering this sense of belonging—whether through participation in physical activity, membership in a local club, or even being part of a supporters’ group? Do you believe football can effectively fulfill a part of this need for connection and community?

Valerio: In Italy, football is much more than a sport—it is a key element of culture and collective identity. Through participation in physical activity, belonging to a local club, or supporting a team, football fosters a strong sense of connection and community. Stadiums, fields, and shared moments among fans become spaces of inclusion and belonging.

I believe football fulfills a deep need for connection and social cohesion, making it a powerful tool not only for entertainment but also for well-being and inclusion.

Bonito: Where do you see the future for the sport for mental health field? what kinds of projects do you see coming in the next round of EU funding?

Valerio: The future of the sport for mental health field is incredibly promising, with growing recognition at both national and European levels of the vital role physical activity plays in mental well-being. We anticipate a stronger integration of sport into public health policies, education systems, and workplace well-being initiatives.

In the next round of EU funding, we expect to see projects that focus on innovative and inclusive approaches to using sport as a tool for mental health. Programs like Erasmus+, CERV and Horizon Europe will continue to play a vital role in supporting these initiatives. As a non-profit organization, we look forward to leveraging these opportunities to design impactful projects that make sport a fundamental pillar of mental health promotion across Europe.

Bonito: What role do you see professional football players (and athletes in general) in the fight for mental health awareness through sport?

Valerio: We believe the role of professional football players and athletes in general is crucial in fighting the stigma surrounding mental health and promoting its care. As public figures and role models for many, athletes have the opportunity to raise awareness about these issues, showing that taking care of one’s mental health is normal and necessary, just like taking care of physical health.

Many people are afraid or hesitant to talk about mental health, often due to prejudice or shame. By sharing their own experiences and speaking openly about these topics, athletes can help normalize the conversation and encourage others to seek help. Their visibility can be a powerful tool to drive cultural change, emphasizing that mental health is an integral part of a person’s overall well-being.

Ultimately, athletes can inspire not only through their sports performances but also through their commitment to breaking taboos and promoting greater awareness and accessibility to mental health care.

Bonito: Valerio, thanks so much for joining us!

Valerio: My pleasure and keep up the good work!

Football has long been a universal language, breaking down barriers and bringing people together. For marginalized communities, particularly individuals with visual impairments, access to sports has often been limited. However, Blind Football Uganda is changing that narrative in the country, offering an inclusive and empowering space where players can experience the joy of the game, build confidence, and develop essential life skills. In Uganda, where opportunities for visually impaired athletes have been scarce, Blind Football is proving to be a game-changer—creating new possibilities and a sense of belonging for those who have often been overlooked.

At the heart of this movement is Jagwe, whose dedication and passion have been instrumental in bringing Blind Football to Uganda. Through his tireless efforts, the sport has not only gained recognition but has also provided visually impaired individuals with a platform to showcase their talent, connect with their communities, and pursue opportunities that once seemed out of reach. His work is a testament to the power of football in driving social change, proving that the beautiful game truly is for everyone.

Bonito: Jagwe, you are such an inspiration, thanks so much for joining the Bonito platform today! Can you tell us a bit about your personal journey in football and how did you end up deciding that you wanted to use football to help people with visual impairment?

Jagwe: From childhood, I have been both a football player and a passionate fan. While growing up, I participated in various sports, including athletics, goalball, and board games, but I always found myself returning to football—it remained the most interesting and engaging sport for me.

During my time at Makerere University Business School (MUBS), I actively participated in sports and realized that there was little in our communities that truly connected with people with visual impairments. This insight inspired me to introduce Blind Football in Uganda, as football is a universally recognized and beloved sport that everyone talks about, supports, and relates to.

My goal was to increase playing opportunities for individuals with visual impairments, as the existing options were limited to goalball and athletics—leaving many feeling excluded. By introducing Blind Football, I aimed to broaden access to sports and create a more inclusive environment.

Beyond just a sport, I also saw Blind Football as a career and employment opportunity—both for myself and for individuals with visual impairments. Not everyone can find employment in traditional job markets, so I envisioned Blind Football as an alternative pathway to addressing the social and economic challenges faced by the visually impaired community.

Bonito: Tell us a bit about the football culture in Uganda?

Jagwe: In Uganda, Football is the most popular sport making it a vital part of our culture. In every home, people know, speak about, or plays football. In Uganda you find football everywhere- on  official pitches and unofficial playgrounds and even on streets and roadsides 

Bonito: Tell us the story about the origins of Blind Football Uganda- how did the organization start?

Jagwe: The idea first came to me in 2016 when I watched the Rio 2016 Paralympic Games in Brazil. I was immediately drawn to Blind Football and began asking myself whether it could be introduced in Uganda. After conducting research, I realized that the sport did not yet exist in the country, which motivated me to take the first steps toward establishing it.

In 2019, after graduating from university, I began reaching out to various organizations—both locally and internationally—seeking support for equipment. However, I faced many challenges, as blind football balls were not readily available in Uganda or Africa. Despite numerous setbacks, I remained persistent.

In 2020, I contacted the International Blind Football Foundation (IBFF), an NGO based in Japan. They responded positively and provided me with 10 blind football balls and 20 unofficial eye shades, which were approved and delivered to Uganda in 2021. With this crucial support, I officially launched Blind Football in Uganda in June 2021.

I started by introducing the sport to students at Makerere University and Kyambogo University, gradually expanding to other regions, including Kamuli, Kabale, Soroti, Lira, Gulu, Buikwe, Jinja, Mukono, and the Nakivale Refugee Settlement Camp in Isingiro.

Over time, we have been able to organize annual events, with our flagship tournament, the Blind Football Uganda Championship, taking place every year since 2022. This competition brings together teams from across the country to compete for the national title, further growing the sport and increasing awareness.

Bonito: What projects and activities do you run at Blind Football Uganda?

Jagwe: At Blind Football Uganda, we conduct trainings for new players, areas, coaches and other technical officials for the game.  We run a beyond sport program to support our players off the pitch with assistive devices for example white cane, food support, assistive technology support and trainings.

We are currently rolling out a women blind football program to give equal opportunity to participate in sports as we have done with the male participants with visual impairment.

Bonito: What challenges in a Ugandan context to people with visual impairment face in Uganda?

Jagwe: People with visual impairments face several challenges, including:

• Limited access to assistive devices such as white canes and braille materials, which are essential for daily life but often too expensive for many to afford.
• High unemployment rates, despite a significant portion of the visually impaired population being educated and qualified to work.
• Barriers to education, largely due to a lack of awareness that individuals with visual impairments can pursue schooling. Additionally, a shortage of specialized teachers in schools has resulted in many visually impaired individuals starting their education at an older age or missing out on schooling altogether.

Bonito: For those readers who aren’t familiar with the sport of blind football, could you give us an overview about the rules and special equipment used to facilitate the sport?

Jagwe: Blind football is a modified version of football, specifically adapted to meet the needs of blind and visually impaired players. The game follows specialized rules to ensure inclusivity and fair play. Some of the key features are:

• Equal Playing Field: The  players wear blindfolds (eye shades) to ensure fairness, as some players may have varying degrees of vision. This levels the playing field for all participants.
• Playing Surface & Pitch Setup: The game is played on a 40m x 20m pitch, with two 20-minute halves. The longer sides of the pitch are lined with kick boards that prevent the ball from going out of play, ensuring a smoother and more continuous game—there are no throw-ins in blind football.
• Specialized Ball: A size 4 ball is used, containing an internal rattling sound system that makes noise when it rolls, allowing players to track its movement by sound alone.
• Goalposts: The goal size in blind football is 3.66m x 2.14m, the same dimensions as a field hockey goal.
• The ‘Voy’ Rule: Communication is key in blind football. Players challenging for the ball must say “voy” (Spanish for “I’m going”) to alert opponents of an impending tackle. Likewise, if a player is searching for or controlling the ball, they must also say “voy.” Failure to do so results in a foul, as the rule is essential for preventing collisions. However, a player dribbling the ball under control does not need to say anything.
• Standard Equipment: Players wear jerseys, shin guards, stockings, and football boots, but without spikes—instead, they use canvas or specially designed “fair play” shoes for better grip and safety.

Blind football is an exciting, fast-paced sport that not only enhances accessibility but also promotes teamwork, skill, and resilience among visually impaired athletes.

Bonito: How do you engage the professional football organization in Uganda to support your work?

Jagwe: It has been mainly through social media, email engagement and a case in point we have been engaging with Watoto Wa Soka who included us in their 2022 event called the slum derby giving us an opportunity to exhibit blind football to their audience and later on donated to us a kit for our team.

We have as well engaged FUFA- Federation of Uganda Football Associations on how they can support and include blind football in their plan but it has not yet yielded any positive fruits up to now 

Bonito: Uganda has one of the youngest populations in the world. How important are tools like football to empower the next generation?

Jagwe: Football can offer a lot for young people in Uganda. Football serves as a powerful tool for leadership, providing players with opportunities to captain teams, guide their teammates to victory, and become inspirational role models within their communities. By taking on these responsibilities, individuals develop confidence, resilience, and the ability to lead both on and off the field.

Beyond leadership, football plays a significant role in boosting mental health, particularly for individuals with visual impairments who may have limited mobility. The sport allows them to engage in physical activity, experience a change of environment, and enjoy the fun and excitement of the game, all of which contribute to their overall well-being.

Football also offers a pathway to success by providing athletes with access to education, sponsorships, scholarships, international travel, job opportunities, and mentorship. Through networking and interactions with various people and organizations, players can build connections that open doors to new opportunities and career growth.

Additionally, the sport helps develop teamwork and social skills, teaching individuals the importance of collaboration, communication, and mutual support. By working together towards a common goal, players learn how to assist each other in times of difficulty, fostering a strong sense of community and unity.

Bonito: Jagwe, this has been such an inspiring conversation, thank you so much for the work you do and for sharing it with us!

Jagwe: Thanks Bonito- I am always up fo collaboration so anyone on the Bonito platform can feel free to reach out to learn more about Blind Football!

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BIO

Name: JAGWE MUZAFARU

Organization (s): Blind Football Uganda

Role: Founder and Chairman 

Favorite Football (or sport) for good organization apart from your own: UEFA

Favorite Football Club: Vipers SC 

Dream sport for good organization that you would love to collaborate with on a project: FUFA – Federation of Uganda Football Associations 

Facebook: https://www.facebook.com/muzafaru.jagwe

Twitter: https://www.twitter.com/jagwe_muzafaru

Youtube: https://www.youtube.com/@blindfootballuganda 

Instagram: https://www.instagram.com/jagwe_muzafaru

Linkedin: https://www.linkedin.com/in/jagwe-muzafaru-87ab69132

Tiktok: https://www.tiktok.com/@blindfootballuganda 

 

 

Across Europe’s shores, a harrowing reality unfolds daily as countless migrants undertake perilous journeys in search of safety and opportunity. Fleeing war, persecution, and economic despair, they risk everything. For many the arrival in a new country is only the beginning of another battle—facing hostility, bureaucratic hurdles, and a desperate fight for belonging. In this era of unprecedented displacement, the plight of migrants calls for urgent action, empathy, and inclusive solutions that honor the courage it takes to seek a better life.

In this world where borders often divide and cultures can feel worlds apart, football is uniting. Few initiatives capture this better than I Speak Football, a program that uses the universal appeal of the beautiful game to bridge gaps between migrants and their new communities. Born from the belief that football transcends language, nationality, and background, I Speak Football is a lifeline for migrants navigating the challenges of displacement, offering them not just a place to play but a platform to belong. They show that football truly is a universal language.

As we mark International Migrants Day, I Speak Football stands as a testament to football’s unique ability to create connections and foster inclusion. Through its grassroots approach, the program empowers young migrants to build friendships, develop skills, and integrate into society—all through the simple, yet profound act of playing the game. It’s more than football; it’s a movement of hope, acceptance, and community.

Djibril Ayofe, founded I Speak Football five years ago, inspired by his personal struggles learning English as a migrant from The Ivory Coast. Traditional classroom methods were tough for the Ivorian turned UK resident, but he discovered that communication on the football pitch came naturally. Combining language learning with the sport he loves, Djibril created a project that makes learning accessible, fun, and engaging for migrants facing similar challenges. Driven by his own journey, he is now determined to ensure others have a smoother path toward integration, language skills, and a sense of belonging. Djibril was nice enough to share both his story and his vision for the future of his project with the Bonito Platform.

Bonito: Djibril, thank you so much for joining us on this International Migrants Day to speak about your wonderful program. Can you share your personal journey and how did your passion for football inspire you to create the I Speak Football program?

Djibril: I moved to the UK 9 years ago from the Ivory Coast. Thats a big change in culture and language. I was 17 years old, loved playing football, but speaking English as a second language made it challenging to take part in football activities with the other kids. Together with some friends we set up I Speak Football™ to support other young migrants and refugees to improve their English through football sessions that incorporate English language classes.

Bontio: Often migrants who come to a new contry face so many difficulties including communicating in a new language- thats where football can step in- what is it about football that seems to make it such a universal language no matter where you come from?

Djibril: For me, the game is the centre of anything we do, it’s exciting and always changing. It’s different in each country yet the same. I think that makes it like language. I know that wherever I have been I can go to a place and understand it. I also know that when I want to play well, I need to be able to communicate, and communicate quickly. This forces me to learn things that can help me succeed. I love the feeling of being part of a team and having a common goal, I want everyone that joins I Speak Football to feel that in their hearts. That we belong.

Bonito: How important is it for newcomers to have a safe and productive environment to learn the local language of their new country?

Djibril: Its very important but not just about the language- As migrants, it can feel like we have left the harder times behind, but unfortunately for many of us it still is quite difficult in our new countries. We are happy for the opportunity to learn the language and contribute to our new communities but we still carry baggage- the scars left behind from our journey. Working with experts in trauma-informed approaches has taught me a lot about how to approach sensitive issues, and also when to approach them. It has to be led by the individual and at their own pace. Many of the people that play don’t want to talk about their trauma, and that’s OK, but some do want to discuss it. We aren’t social workers or psychologists but we make sure we listen so that I Speak Football is a positive experience. 

Bonito: Can you tell us about the I Speak Football program in more detail and how it addresses the many barriers that new arrivals to countries often face in their efforts to integrate?

Djibril: Although the core of the program is language, mental health and football, we have quickly seen that our beneficiaries also need support in study readiness and employability skills. That’s why we’ve adapted some methodologies to have employability sessions as well as language sessions, and have added CV and interview workshops either as online sessions or in person to help them thrive in the community. With “the ball as the hook” we can do so much for these young people and help them integrate in their new communities. 

Bonito: The journey that many immigrants face in moving to their new countries often presents a tremendous strain on mental health- how does football help to improve that and to build further resilience going forward?

Djibril: I don’t know about other migrants, but for me it was an escape, somewhere I could go to feel comfortable and confident. It didn’t cost me much money, and no-one bothered me on the football pitch. Especially at first, it was the only place I felt OK. As I stayed longer here, it also gave me a sense of identity, Djibril the football player, Djibril the captain, and now Djibril from I Speak Football. I hope it provides other people that safe space, and a set of peers to learn and rely on- just like it has for me. We all need a safe lace to be authentic and feel we belong.

Bonito: Reflecting on your journey in football, is there a particular moment or experience that profoundly touched you and reinforced your commitment to this work?

Djibril:  Getting the coaching from the Chelsea FC, and Fulham FC coaches was amazing! Just knowing those people got to work with other Africans and amazing footballers was really inspiring. Many people come to the UK to play football and to have that support and see that badge was amazing for me. Watching new migrants come, and be shy, then grow more confident is really amazing for me- especially as I used to be very shy! 

Bonito: Where do you see this project developing over the next years? what are the plans for the future and for expanding?

Djibril: We are really excited for 2025, with new partners including GOALs, Loughborough University and others. We have fundraising targets for sessions in Chingford, Wembley and Camden. As well as expanding to areas where we can use I Speak Football as a tool to bring communities together. We think the riots this year showed that communities have a lot of problems, and football should be used as a tool to bring them together. So we want to add areas outside London, and especially those places dealing with lots of migration. We also have applied for funding to develop I Speak Football in Europe and America, and even a pilot with a wonderful basketball coach to start I Speak Basketball in Easter 2025. We have big plans, but are still learning. 

Bonito: How important are partnerships to a program like yours? local communities, mental health experts, language teachers- it feels like you need to have a really wide ranging team?

Djibril: We think of I Speak Football being a trio of language, football, and refugee/trauma-informed approaches. For each of these corners of the triangle we work with experts, and local representatives. We know that what might work in one area might not be right for others, or for different types of migrants. So we start by mapping partners, and working with refugee organisations to understand what are the barriers for integration in their community. Where possible we always try to work with local councils, mosques, churches, schools, and families to make sure we’re delivering what is really needed. We have to do this with local expert partners, so we do all of this through a trio partnership model in each area. The only core expertise is our board of directors, our technical football, refugee, and ESOL experts, and our amazing Refugee Advisory Board who meet each month to give us feedback and help us improve our programme delivery.

Bonito: we really congratulate you Djibril for this exciting program and cant wait to see it expand in the future- thanks so much for joining us today!

Djibril: Thanks so much for the platform on such an important day!

 

Uniting for Community Impact: Feyenoord and Manchester City’s Partnership

Football’s power goes far beyond the pitch. It has the ability to create lasting change in communities, a fact exemplified by the exciting collaboration between the iconic and historic football brands of Feyenoord and Manchester City. Both clubs, known for their commitment to social responsibility, have united to expand their community impact through shared expertise and innovation.

Feyenoord, known for its extensive work with the Feyenoord Foundation, has consistently been a leader in community initiatives within the Netherlands. Similarly, Manchester City’s City in the Community Foundation has established itself as a benchmark for innovative community outreach in the UK and beyond.

By working together, Feyenoord and Manchester City aim to amplify their local and global initiatives, focusing on inclusion, education, and empowerment. Both organizations are members of the European Football Development Network (EFDN), and this initiative will align perfectly with the EFDN mission to empower individuals and organizations to use football for societal benefit.

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The Collaboration: Learning and Growing Together

Feyenoord’s “Feyenoord Foundation Academy” and Manchester City’s renowned community initiatives such as “City in the Community” are already celebrated for their impactful work. Now, through this partnership, both clubs are exchanging knowledge and best practices to further strengthen their efforts.

Key areas of collaboration include:

• Youth Empowerment: Programs that focus on personal development, education, and leadership among young people.
• Social Inclusion: Initiatives aimed at breaking down barriers and creating opportunities for marginalized communities.
• Health and Well-being: Using football as a tool to promote mental and physical health.

This cross-club learning represents a growing trend in football, where organizations come together to scale their impact and address shared challenges in society.

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Football’s Role in Social Change

As football clubs embrace their responsibility as community leaders, partnerships like this set the stage for a broader movement within the sport. Collaboration helps clubs tackle complex social issues by leveraging diverse perspectives and resources.

This approach mirrors Bonito Foundation’s philosophy: that football has a unique ability to connect, educate, and empower.

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Looking Ahead: Inspiration for the Football Community

The partnership between Feyenoord and Manchester City is a model for other clubs, NGOs, and stakeholders in the football ecosystem. By sharing knowledge and combining efforts, football organizations can make a deeper, more sustainable impact on their communities.

At Bonito Foundation, we believe in fostering these connections and creating platforms where football’s potential for good can be realized. Partnerships like these remind us that, while teams compete with each other on the grandest of stages, footballs real beauty and its power to change lives is something that  puts us all on the same team.

The story of Slum Soccer began with a moment of unexpected beauty. One rainy afternoon, as Vijay Barse, a sports lecturer, sought shelter under a tree on his way home, his eyes were drawn to a group of children nearby. Despite having nothing but a broken bucket to kick around, they were completely absorbed in the joy of their game-beautifully unaware of the rain falling from above. Their laughter, their energy—it was a powerful display of how sport could spark happiness, even in the most difficult circumstances. In that instant, Vijay’s heart swelled with a profound realization: football had the power to change lives, to bring purpose, unity and  hope to those who needed it most. Moved by this moment, he made a decision that would forever change his path. That very day, the seeds of Slum Soccer were planted.

India, the second most populous nation in the world, has a population of well over a billion people. 170 million of these people live on the streets with no place to call home and account for 17% of the world’s entire slum dwelling population. 260 million people in India, earn less than $1 a day. A sizeable portion of these 170 million people are women and children; and they are denied even the most basic rights of survival and protection.

Slum Soccer is aiming to fill the void and to tackle these problems head on. We sat down with Slum Soccer CEO Abhijeet Barse to discuss how they are doing this using the beautiful game in India.

Bonito: Hi Abhijeet, such an honor to learn more about Slum Soccer today with you.

Abhijeet: Great to take part!

Bonito: Tell us about how your passion for football began and how you were captivated to explore the ways the game could bring about positive changes for society?

Abhijeet: For me it was some years after Vijay founded the organization, I became a part of this journey and witnessed the profound changes football can bring firsthand. I met a parent of one of our participants, who told me how their child’s life had completely transformed after joining our program. From being involved in negative influences and wayward activities, their child became more responsible, focused, and hopeful about the future. This personal encounter affirmed my belief in the power of football as a tool for social change. It’s not just a game; it’s a force that unites and uplifts, turning even the smallest moments into life-changing opportunities.

Bonito: Why do you think football evokes such powerful sentiments with such a broad range of people all over the world?

Abhijeet: I think what makes football so powerful is the spirit of the game—it’s about teamwork, striving toward a common goal, and, most importantly, the sense of equality it creates. When you step onto the field, it doesn’t matter where you come from, what language you speak, or your background; everyone is united by the same rules and opportunities to contribute to the team. For many of the youth we work with, football is their one opportunity to truly feel part of something bigger, to wear a team’s colors with pride, and to be seen as an athlete.

This experience invokes a deep, often dormant, sense of self-worth and identity in them. It’s not just a game—it’s a platform for them to reimagine who they can become, both on and off the field. For young people who may feel marginalized, football breaks down barriers in a way that traditional outreach methods often can’t. It reaches places and hearts that might otherwise be inaccessible, providing a pathway for personal growth, confidence, and hope for the future. The sport’s universality and simplicity make it a tool for connection, making it accessible to communities that may be out of reach for more conventional interventions.

Bonito: We would love to hear about some of the projects that Slum Soccer currently operates!

Abhijeet: We have a lot! Some of my current favorites in no particular order are:

• Shakti Girls: Empowers young girls through football, focusing on menstrual health, sexual reproductive health, and gender equality.

• Playmaker Fellowship: Develops youth leadership through sport-based interventions in underserved communities.

• Deaf Goal Fellowship: Aims to uplift the deaf community through football, promoting inclusion and life skills.

• DeafKidz Goal: Supports deaf children with opportunities to engage in sport and build confidence through football.

• Community Impact Program: Uses sport to address social issues like mental health, climate change, and gender equality at the grassroots level.

• National Inclusion Cup: A national football tournament providing marginalized youth a platform to showcase their talent.
• Schools Program: Promotes physical literacy and leadership through football in low-income schools, integrating education and sport.

Bonito: So many great initiatives, we will set up links above so readers can go in and learn more about each project.

Bonito: Where do you see the football/sport for social good field heading in the next years? Which thematic areas will be most important to deal with and what are the big challenges awaiting sport for good practitioners?

Abhijeet: Sports for social good has been gaining significant mainstream attention in recent years, and I believe this trend will only continue to grow. As more organizations recognize the transformative power of sport, we’ll likely see an increase in initiatives that use sports not just for physical development but for broader societal impact. From empowering marginalized communities to addressing issues like gender equality, education, and mental health, sport will play a crucial role in driving positive change.

In the coming years, key thematic areas that will need attention include inclusion and accessibility. Ensuring that people from all backgrounds—regardless of gender, disability, or socio-economic status—can access sports programs will be vital. Additionally, mental health is emerging as a critical focus, with sports proving to be an effective tool for promoting well-being and building resilience.

However, significant challenges remain for practitioners in this space. Sustainable funding will continue to be a hurdle, as many sports for good programs rely on grants and donations. Another challenge will be scaling successful programs while maintaining their local relevance and impact. Lastly, practitioners must navigate the delicate balance of leveraging sport’s competitive nature while ensuring the primary focus remains on social outcomes, not just athletic success.

Bonito: I think that the point about scaling while maintaining local relevance and authenticity is an extremely interesting area of exploration of practitioners for sure.

Bonito: Can you tell us about a moment in your football  for social good journey that really touched your heart profoundly and stays with you?

Abhijeet: I was visiting one of our slum programs, and after spending some time walking around the community, I found myself lost and hungry. Unsure of what to do next, I decided to sit down for a moment. Almost instantly, I was approached by a local family who, recognizing the Slum Soccer kit I was wearing, kindly offered me refreshments and directions to the field. What struck me the most was when they shared that their son had been attending our sessions. They told me how, through football and the guidance of our coaches, he had overcome his addictions and was now on a positive path. Hearing this firsthand reminded me of the deep, personal impact our programs have on people’s lives. It wasn’t just about the sport—it was about real transformation, hope, and the power of community. That moment profoundly touched me and reaffirmed why we do what we do.

Bonito: Is there one colleague at your organization or who you have collaborated with who maybe doesn’t always get the spotlight that you would like to shine today and why?

Abhijeet: I would like to shine a light on Coach Anas Akhtar, who began his journey with us as a grassroots coach. Since joining, Anas has shown incredible dedication, not only upgrading his coaching license but also stepping into a leadership role where he actively supports and mentors other coaches. His passion for empowering young players and fellow coaches has been inspiring, and his efforts have made a significant impact on both our team and the broader community. Anas’s commitment goes beyond the pitch, embodying the true spirit of development and leadership in sport.

Our vision for the next few years: We are looking at having an even deeper presence in the communities that we work with, involving not just the children and youth but also the parents. We want to have a lifelong engagement with sports for them. We are also looking at improvement on the excellence side of football where we are talking with club and youth academies for our children to be given a chance for selection trials.

Bonito: Abhijeet, its been such a pleasure talking to you and we look forward to keep promoting the beauty of football together in the future.

Abhijeet: Thanks so much and so happy to have Bonito in this arena!

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BIO

Name: Abhijeet Barse

Organization: Slum Soccer

Role: CEO

Favorite Football  for good organization apart from your own: Homeless World Cup and Common Goal

Favorite Football Club: Seemapuri FC

As the world recently marked the International Day of the Girl on October 11th, a groundbreaking initiative called Equal Play Effect Africa is making waves by promoting gender equity through sports. The movement is built on the belief that sports can empower girls to achieve their dreams and is leading the charge across the continent by providing girls with the opportunity to thrive both on and off the field.

A recently released video titled “Moving Africa – Gender Equality in and Through Sport” illustrates how this initiative is impacting communities across Africa. The video shows the transformative power of sports, highlighting how girls are gaining confidence, leadership skills, and opportunities through participation in football.

Equal Play Effect Africa isn’t just a one-off project. It’s a scalable and adaptable model designed to advance gender equality across Africa. Supported by Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ), and spearheaded by Common Goal, Soccer Without Borders (SWB), and Moving the Goalposts, the initiative is driving systemic change both within organizations and across local communities.

Operating with over 100 stakeholders from 45 organizations across 24 African countries, the movement has made significant strides in pushing for gender inclusivity. These efforts are rooted in the belief that collective action can foster safer and more equitable environments for all.

Regional Hubs with Local Solutions

The initiative is organized around four regional hubs in Africa, each tailoring its approach to local needs. These hubs include:

• North Africa, led by Tibu Africa in Morocco,
• East Africa, led by SWB Uganda,
• Southern Africa, led by Kick4Life in Lesotho,
• West Africa, led by Tackle in Côte d’Ivoire and Senegal.

Each hub works to increase girls’ participation in football, develop leadership opportunities, and address unique regional challenges, while promoting systemic change.

SWB Uganda’s Role in East Africa

As the lead organization for East Africa, SWB Uganda is playing a pivotal role in executing this initiative. With a strong track record of using soccer as a tool for education, leadership, and community building, SWB Uganda is well-positioned to create meaningful outcomes through the Equal Play Effect.

In Uganda, SWB focuses on creating safe spaces where girls can engage in soccer, boost their self-confidence, and develop crucial leadership skills. This aligns with SWB’s long-standing commitment to ensuring that all youth, regardless of gender, background, or culture, can access opportunities to reach their full potential.

The Equal Play Effect Africa initiative continues to build momentum, with partnerships across the continent striving to turn gender equality in football from a vision into reality.