Leveraging the 2027 Women’s World Cup to strengthen football-for-development in Brazil’s least-developed states
The 2027 Women's World Cup offers Brazil a chance to create lasting change far beyond its host cities. In Alagoas and Maranhão, football could open doors to education, employment and greater equality, particularly for women and girls.
Turning that potential into a lasting legacy requires planning, partnerships and investment that start today.
Older women are here to play
Recreational football for women of all ages is the missing piece in the women's sports movement
Breaking barriers through football and building the future female leaders of Nepal
In Southern Nepal, Sarah Van Vooren is turning Football into a powerful tool for independence. Discover how Atoot is breaking cultural barriers, teaching life skills and empowering the next generation of young girls to take the lead on and off the pitch.
Different stories, one passion: Inside the Living a Dream Festival
What happens when fair play counts as much as goals? In southern Bogotá, the Living a Dream Festival brought together more than 400 young players for six weeks of free football, fierce competition and community celebration.
Leading the 22
How one of Australia's high-performance woman referees turned the pitch into a platform for change.
Bonito is at World Football Summit in Madrid for a couple of days of conversations, new connections and ideas from across the football industry.
We’re here to listen, learn and meet people working in different parts of the game, while bringing a perspective that sits at the heart of what we do at Bonito:
How can football create more value beyond the pitch?
For us, that means looking at football not only as a sport or an industry, but as something that can strengthen communities, create opportunities and contribute to positive social change.
It also means exploring what happens when football connects with areas such as technology, innovation, education and social impact.
World Football Summit brings together people from across the football ecosystem, which makes Madrid a good place to have those conversations, including with people who may not normally describe their work as Football For Good, but whose ideas, organisations and decisions can have a wider impact on the game and the communities around it.
Over the next couple of days, we’ll be sharing some of the people, conversations and ideas we come across.
If you’re at here at La Nave, come and say hello.
Where football becomes a language of pride
Every nation has its own way of expressing itself; Senegal chooses football to tell its story.
From the Joga Bonito campaign to the Bonito Foundation
From a childhood captivated by R9, the 1998 World Cup and Nike’s Joga Bonito campaign to a career shaped by football culture, photography and storytelling, Salmen Ayadi reflects on the non-linear journey that led him to the Bonito Foundation.
Six club titles, one mission
How an Argentinian football champion turned her career into a platform for equity and social change
The jersey as a canvas
How Design FC is putting creative power back in community hands.
Where activism meets the pitch: Alexia Garcia's changing relationship with the game
From growing up among women's soccer legends in Portland to leading sponsorship deals at Madrid's most community-driven clubs, Alexia Garcia's story is about soccer, activism, belonging, and finding a new purpose.
Say hello to Hannah Faleti, new editor at Bonito
Hannah Faleti joins Bonito as editor. She believes there's a story in every game, and she's here to tell them, from grassroots Nigeria to the global stage.
Josephine in Extra Time
At 15, Josephine Jumwa Kitsao is shaping her future through football, discovering her voice and leadership on and off the pitch with Moving the Goalposts in Kenya.
Going for GOALS
GOALS Haiti just marked its fifteenth anniversary. Their impact is shaped by many women, including Rosemirlande Romelus, a dedicated alumna and coach. Every weekday, she gives back to the program and community that shaped her. With her team of 25 girls, she is sharpening their skills and, more importantly, building their belief that they can shape their own futures.
Turning Women’s Football into a National Asset
What happens when women’s football is treated as a national priority rather than a side project? Morocco’s recent success provides a powerful case study.