Football for a Better World

Bonito Foundation is a non-profit organization that empowers people and organizations who use football to do good.

How we see football

Beyond the poetry of the passes, movement of the players, shots and goals, the beauty of football lies deeper. Embedded in the game is the power to unite, build bridges and lift individuals and groups to new heights. It’s a game of passion, teamwork, comradery… and it’s a beautiful game.

Vision

A world with peaceful and sustainable societies, where football plays a part in helping people to live happy and healthy lives while helping the planet to regenerate.

Mission and Game Model

We should contribute to an increased and better engagement in the football sector, helping it to improve its effort to support the global field of Sport for Development and Peace (S4D).

Our game model consists of four guiding principles:

  • Unite
    We provide spaces, online and in-person, for people in football to meet, build relationships, and learn from each other.
  • Support
    We build platforms that enables us to provide our support to people and organizations in the football sector by promoting and highlighting what’s going on. By helping telling their stories, we make them better.
  • Coach
    As football for good coaches, we educate, train, and direct those that run the organizations in the football sector.
  • Play
    Football must be played. We carry out football activities, such as camps, matches and tournaments, on our own or teaming up with others.

Global Goals

Our commitment to the S4D sector contributes to the following Global Goals:

3. Good health and well-being
4. Quality education
5. Gender equality
8. Decent work and economic growth
10. Reduced inequalities
11. Sustainable cities and communities
13. Climate action
16. Peace, justice and strong institutions

Human Rights Based Approach (HRBA)

All our operations comply with The United Nations Convention on the Rights of the Child, and we promote the inclusion of safeguarding practices with all partners and activities.

Founders and Head Coaches

Jamie Laflamme-Elovsson

jamie@bonito.foundation / LinkedIn
Content Creator, Storyteller, sport for development expert and football enthusiast

  • 15 years of experience in the social impact field with a focus on sport for social good, including time at the United Nations Office on Sport for Development and Peace (UNOSDP).
  • Proud Romanista and aspiring local football coach.

Per Sandström

per@bonito.foundation / LinkedIn

Digital Creative, Youth Football Coach

  • 25 years of experience in the digital sector with expertise in User Experience (UX), Strategy, and Product Management.
  • Football coach at the BP Fotboll Girls Academy.

Insamlingsstiftelsen Bonito Foundation is a registered Swedish non-profit organization with the organization number 802482-6136.

Bonito Foundation
c/o Norrsken House
Birger Jarlsgatan 57C
113 56 Stockholm
Sweden

For general questions, please contact us at team@bonito.football.