Football for a Better World

Bonito Foundation is a non-profit organization that empowers people and organizations who use football to do good.

How we see football

Beyond the poetry of the passes, movement of the players, shots and goals, the beauty of football lies deeper. Embedded in the game is the power to unite, build bridges and lift individuals and groups to new heights. It’s a game of passion, teamwork, comradery… and it’s a beautiful game.

Vision

A world with peaceful and sustainable societies, where football plays a part in helping people to live happy and healthy lives while helping the planet to regenerate.

Mission and Game Model

Bonito should contribute to increased and better engagement in the football sector, helping it improve its efforts to support the global field of Sport for Development and Peace (S4D).

Our game model consists of four guiding principles:

1. Unite

We provide online and in-person spaces for people in football to meet, build relationships, and learn from each other.

2. Support

We build platforms that enable us to support people and organizations in the Football For Good sector. By helping them tell their stories, we make them better.

3. Coach

As advocates for football as a force for good, we improve and inspire parents, coaches, players, and everyone involved in the beautiful game.

Through education, training, and guidance, focusing on mental health using concepts such as Emotional Intelligence and Social Emotional Learning, we’ll foster a positive and supportive environment that enhances the football experience for all!

4. Play

We’ll organize football activities, such as camps, matches, and tournaments, either ourselves or in collaboration with others.

 

Global Goals

Our commitment to the S4D sector contributes to the following Global Goals:

3. Good health and well-being
4. Quality education
5. Gender equality
8. Decent work and economic growth
10. Reduced inequalities
11. Sustainable cities and communities
13. Climate action
16. Peace, justice and strong institutions

Human Rights Based Approach (HRBA)

All our operations comply with The United Nations Convention on the Rights of the Child, and we promote the inclusion of safeguarding practices with all partners and activities.

Founders and Head Coaches

Jamie Laflamme-Elovsson

jamie@bonito.foundation / LinkedIn
Sport for Development Expert, Storyteller, and Football Enthusiast

  • 15 years experience in the social impact field focusing on sport for social good working for UN Sport (UNOSDP), Johan Cruyff Institute, and as a consultant working across the sector.
  • Proud Romanista and aspiring local football coach.
  • Also teaches some tennis on the side!

Per Sandström

per@bonito.foundation / LinkedIn

Digital Creative, Youth Football Coach

  • 25+ years of experience in the digital industry, as a consultant and a co-founder and CEO of a digital agency. Strong User Experience (UX), Strategy, and Product Management expertise.
  • Coaching young players (10-15 years old) at the IF Brommapojkarna Girls Academy. UEFA C license and student/alumni at Barça Innovation Hub, TOVO Academy, and MBP School of Coaches.

Insamlingsstiftelsen Bonito Foundation is a registered Swedish non-profit organization with the organization number 802482-6136.

Bonito Foundation
c/o Norrsken House
Birger Jarlsgatan 57C
113 56 Stockholm
Sweden

For general questions, don’t hesitate to contact us at team@bonito.football.