Help Us Tell the Stories of Football For Good

Be part of a team empowering the Football For Good movement, telling stories and amplifying voices.

Football has the power to transform lives, build communities, and drive social change around the world. At bonito.football, the editorial platform of Bonito Foundation, we're documenting these stories—and we need voices like yours to help us tell them.

Whether you want to become a regular contributor or share a single powerful story, there's a place for you in our editorial team.

Why Your Voice Matters

The Football For Good movement is growing, and many incredible stories need to be told. 
By contributing to Bonito, you'll:

  • Amplify important voices – Share stories from individuals, organizations, and communities using football as a force for good
  • Shape the narrative – Help define how the world understands football's social impact
  • Join a mission-driven community – Connect with passionate editors and contributors who care about the intersection of sport and social change
  • Build your portfolio – Get published on a respected platform, reaching the Football For Good movement
  • Make real impact – Your stories inspire action, connect organizations, and drive the movement forward

We're Just Getting Started

Bonito Foundation was registered in late 2024, and we’re launching in autumn 2025 with a bold mission: to become the go-to editorial platform for the Football For Good movement.

We're writers, fans, and activists documenting a movement we believe in. We're building this from the ground up, and we're looking for volunteers who want to be part of something meaningful from day one.

This is your chance to shape what Bonito becomes, not just contribute to something already established. 

Learn more about Bonito

Ways to Contribute

Writers & Storytellers

What you'll do:

  • Write features, interviews, and stories about Football For Good
  • Cover individuals, organizations, and communities using football for social change

Who you are:

  • You care deeply about sport as a tool for social impact
  • You're a strong writer who can make stories come alive
  • You're self-motivated and reliable
  • You're excited to build something new from scratch

Content Creators

What you'll do:

  • Create videos, photo essays, infographics, or social media content
  • Document programs visually across different platforms
  • Experiment with formats as we figure out what works

Who you are:

  • You're skilled in video, photography, graphic design, or other media
  • You see stories in different formats, not just words
  • You're passionate about using your craft for social impact
  • You're ready to pioneer new approaches with us

Data Scientists & Analysts

What you'll do:

  • Analyze data about Football For Good programs and their impact
  • Create visualizations that tell compelling stories
  • Make research accessible to a broader audience – not just academics

Who you are:

  • You're experienced with data analysis and visualization
  • You can translate numbers into stories
  • You're interested in football and sport-for-development research
  • You're excited to bring data storytelling to this growing field

What We're Building Together

Our content

We cover topics such as:

  • Organizations and clubs, from grassroots to the biggest in the world, using football to address social challenges
  • Player activism and athletes driving change
  • Innovation in sport for development
  • Research, data, and evidence
  • Community stories and human impact
  • Policy, advocacy, and industry leadership
  • Global perspectives from every continent

…and more.

Our approach

  • Mission-driven – We are a Non-Profit Organization existing to serve the Football For Good movement
  • Collaborative – We're building this together
  • Authentic – Real stories, real impact, real voices
  • Accessible – For practitioners, fans, and anyone who cares about this work

What You Get

The honest truth: This is volunteering, not a job.

We can't offer payment. What we can offer:

  • Portfolio Building
  • Network & Community
  • Editorial & Creative Support
  • Real Impact
  • Recognition & Opportunities
  • Complete Flexibility

Most importantly: You'll be part of documenting one of the most exciting movements in modern sport.

Let's Play!

Interested? We want to hear from you.

Email us at team@bonito.football

Tell us:

  • Your name and where you're based
  • What role interests you – writer, content creator, data scientist, or multiple (Or something else? We love creative players.)
  • A bit about yourself
  • Links to previous work or samples
  • What you'd like to contribute
  • How much time you might have

Don't overthink it. A few sentences is fine. We're looking for passion and commitment, not perfect pitches.

 

Questions?

Be Part of Something New

The Football For Good movement needs more voices. We're building a platform—and we're inviting you to build it with us.

This is your chance to be part of the founding team. To help set the standards. To tell the stories that matter from the very beginning.

Will you join us?

⚽️ ❤️ team@bonito.football

Team

Meet our squad

We're writers, fans, creatives, activists and more, documenting the Football For Good movement, telling stories and amplifying voices. We have room for more. Join us.

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Community

Join the Bonito Community

Connect with football peers, share experiences, and help create positive change in the sport.

Insamlingsstiftelsen Bonito Foundation is a Swedish non-profit organization.

Organization number: 802482-6136
EU PIC: 874642987

Editor-in-chief and responsible publisher: Per Sandström

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