Bonito Hub is open
Our gift to football on World Football Giving Day
Photo by Jakub Dziubak
Today marks the first-ever World Football Giving Day — a global moment created by Common Goal to turn football's values into collective action. Solidarity. Inclusion. Community. The things that make this sport worth caring about beyond the ninety minutes.
We wanted to mark the occasion with something meaningful.
So today, we're opening the doors to Bonito Hub.
It's free to sign up and use, and we'd love to have you in.
What is Bonito Hub?
Bonito Hub is a digital town square for the Football for Good world. A place for coaches, volunteers, practitioners, students, researchers, organizations, and anyone who believes football can be a force for good. It's a place to connect, grow, and do your best work.
The Hub sits alongside our editorial platform, bonito.football, where we publish stories, interviews, and profiles of people and organizations using football to create positive change. Think of bonito.football as the fanzine, where the stories live, where more people can discover how football creates impact, and hopefully start supporting or contributing to it. Bonito Hub is where the community lives. They're designed to feed each other and to complement other platforms and spaces in this world.
Both products are early. We're a young nonprofit, a "nonprofit-startup" if you like, building in the open and in it for the long run. What we're opening today is a foundation, not a finished building.
Right now, you can sign up, build your profile, and connect your organization. Features are rolling out in waves, and later this year, a community space and Bonito Academy (online learning and tools for coaches, volunteers, and practitioners) are coming.
Your organization might already be here
If your organization works in Football for Good, it may already have a profile on Bonito Hub. If it does, claim it — add your donation link, logos, images, and key information. Everything is carried across our digital platforms, making it easier for the right people to find and support your work.
Sign up at hub.bonito.football and search for your organization once you're in.
2026 has already been a remarkable year for us — kicking off COACH HER, our first EU-funded project, winning a Tech4Good award, and now this.
We're just getting started and would love to have you in the starting lineup.
Come join us on Bonito Hub and let's play some football together. ⚽
Authors
Co-founder, Bonito Foundation
Jamie is a Sport for Development Expert and storyteller with 15 years in the social impact field, including work with the United Nations, Johan Cruyff Institute and the Swedish Tennis Federation. A lifelong football enthusiast and AS Roma fan, he's witnessed the sport's power to unite people across the globe. When not championing the beautiful game, he teaches tennis on the side.