Bonito is better football

We want more women leading football!
That starts with more women being able to build lasting careers in coaching. This is the ambition behind Coach Her, a project we are delivering together with Fútbol Más France and Elitfotboll Dam.

The numbers show why the work matters: only 3.5% of Sweden’s UEFA Pro coaches are women, and just 2 of 28 elite clubs have a woman as head coach.

For us, Coach Her connects directly with our work to support people and organizations using football as a force for good. A more balanced game is a better game. And as we say… Better Football, Better World!

Read our new introduction to Coach Her and learn more about the project:

Introducing Coach Her: Building stronger pathways for women coaches

Coach Her is co-funded by the European Union through the Erasmus+ Sport program.
 

Most of what happens in the Football For Good movement goes undocumented. So much extraordinary work… largely unseen. We exist to change that. And we'd love your help.

We have two volunteer roles and a third option for people who want to contribute without an ongoing commitment.

Editor. Editors write regularly and also help package and publish pieces from Contributors. You will have full access to our Slack, CMS, editorial Google Drive, and analytics. This is the right role if you want to help shape Bonito — not just contribute to it.

Contributor. You write your own pieces, on your own schedule. A Contributor commits to at least one piece bi-monthly or per quarter. You get access to our Slack, submit your work to us, and an Editor helps you get everything published. No technical knowledge needed. This is the right role if you want to contribute your writing and expertise without taking on platform responsibilities.

One-off writer. Can't commit regularly right now, but have a piece in mind? There is no onboarding, no meeting required. Just send your idea or draft to team@bonito.football and we will take it from there.

This month is an origin moment for us. We have been building Bonito for a while, and having people interested in getting involved means everything.

If you want to be part of it, fill in our short intake form. It takes about five minutes. 

Today, we co-signed a debate article in Aftonbladet, Sweden's largest newspaper, alongside several member organizations of Folkrörelsen.

The article asks a question that goes to the heart of public health policy: 
We know what works in sports and physical activity. So why don't we fund it?

This is close to our hearts at Bonito Foundation and the answer lies in prioritizing approaches that have proven themselves: low barriers to participation, local presence, flexible organizing, and long-term relationships with the people who need it most. 
These are the methods that bring sport and movement to those furthest from it — yet they remain chronically underfunded.

With Sweden's 2026 election on the horizon, this is exactly the kind of structural conversation that needs to happen.

Something is happening at Bonito this month. 
We’re launching our digital platform – in steps, throughout May – and we want you to be part of it.

We’re building a global platform for Football For Good. A home for Football For Good workers, coaches, volunteers, changemakers and others who make football better and use it to build stronger, healthier, and more inclusive communities. People who do extraordinary work, often unseen and unsupported. We think they deserve better.

We can’t wait to start playing. Stay close.