World Football Summit Madrid: Things are kicking off

Bonito is at World Football Summit in Madrid for a couple of days of conversations, new connections and ideas from across the football industry.

We’re here to listen, learn and meet people working in different parts of the game, while bringing a perspective that sits at the heart of what we do at Bonito:

How can football create more value beyond the pitch?

For us, that means looking at football not only as a sport or an industry, but as something that can strengthen communities, create opportunities and contribute to positive social change.

It also means exploring what happens when football connects with areas such as technology, innovation, education and social impact.

World Football Summit brings together people from across the football ecosystem, which makes Madrid a good place to have those conversations, including with people who may not normally describe their work as Football For Good, but whose ideas, organisations and decisions can have a wider impact on the game and the communities around it.

Over the next couple of days, we’ll be sharing some of the people, conversations and ideas we come across.

If you’re at here at La Nave, come and say hello.