La Roma FC celebrating their victory
Photo: Fundación LAD
Here we go, this is the final, last minute on the clock, and the crowd will not sit down. The number 10, Falcons, she's got that ball, comes forward, looking for a goal, strikes it with her left… aaaaand it's over the bar! The ref blows it, that's full time! Champions! Congratulations to Falcons! And now, the most important part: the referee calls the captains over and asks each of them to choose the fair-play winner from the opposing team. This is football! This is barrio football!
That was the voice of Jhoan, coach at Shelter FC and volunteer commentator, calling the final of the Living a Dream Festival on August 7th — a public holiday in Colombia that commemorates the Battle of Boyacá, the victory that sealed the country's independence 207 years ago.
That day, dozens of families' voices joined the celebration of football for good at Las Vegas Stadium in Patio Bonito, in southern Bogotá. It was the first festival to bring together the passion of grassroots football with the values of fair play, community development, and leadership.
What came after the final whistle was a memorable moment. Each captain choosing a fair play winner from the other team showed the real spirit of the festival — where football is more than a game.
“That moment sums up everything we wanted to build,” says María Paula, director of the Living a Dream Foundation. “The Festival was a dream, a goal we'd been chasing for a long time. We've been working here for years, and we know just how much value there is in celebrating together and growing together as a community.”
Women's division final
Photo: Fundación LAD
Over six weeks, between July and August, the passion of the beautiful game came together with the stories of more than 400 players from different neighborhoods for a football festival for peace and community development.
Across three divisions for boys and one for girls, players found space to embrace their talent, strengthen bonds, and open paths to meet, share, and build community, all under one premise: “Different stories, one passion,” a phrase that reminds us that big wins are built as a team, by respecting differences, with every player having an important role to play in making a team unbeatable.
That is how this festival was possible, with community at the heart of it all. Working alongside the Foundation, local partners stepped in so different teams could take part in a high-quality competition. Allies, donors, students, and volunteers showed up for every match and lent a hand wherever it was needed.
Shelter FC player with his mum
Photo: Fundación LAD
Talento Deportivo player with his mum
Photo: Fundación LAD
The Living a Dream Foundation has worked in El Amparo for eight years, in a corner of southern Bogotá where talent has never been the problem — access to competition, training, and skill-building has. That's where the idea for a Festival was born, in response to: How do we compete? How do we turn competing into sharing? And how do we guarantee everyone the chance to play?
Historically, many neighbourhoods in Bogotá have lacked fair opportunities to develop through sport. The registration and referee fees, transportation to games, uniforms, and other costs all stand as barriers to taking part in competitions or even for weekly training sessions.
What I loved about the festival was that it was completely free, opening doors for young talent.
Brayan
Director, Fundación Juega y Florece
Brayan, director of Fundación Juega y Florece — a team taking part in a sport-for-development festival for the first time — sees firsthand how much community and accessibility matter for his players' growth.
For them, and many other players, it was the first time they had ever been part of a tournament. The first time feeling the nerves of the opposing crowd, the thrill of hearing their families shout their name, hugging their teammates when someone scored, lifting a trophy and feeling proud to represent their local community.
Shelter FC vs Talento Deportivo
Photo:Fundación LAD
Kyrios vs Parchando
Photo: Fundación LAD
What also set the festival apart was how the winning team was decided. Behaviour, sportsmanship, and values counted just as much as goals.
For Edison — coach at Escuela Kyrios in Ciudad Bolívar — the best part of the festival was “playing against clubs from other locations, and how much importance was placed on fair play.”
This is how it worked: Each division began with a group stage, split into two groups, where teams competed for their position ahead of the finals. The first-place team from each group met in the Gold final; second-place teams played for Silver; third-place teams for Bronze.
Fair play was built into that structure from the start. Every team began the tournament with a set of fair play points, which could be lost over the course of the competition depending on the conduct of players, coaches, and supporters both on and off the pitch. As a result, a team's path to the finals was never decided by results alone. A team that lost a match but kept all of its fair play points intact, could still advance to play for gold.
By the end of the Festival, every team walked away with a medal for taking part or for winning. Special recognitions also went out for the fair play team, the best fair play player (the one who was selected more times by the captains), and the top goalkeeper and top scorer in each division.
Shelter FC Coach encouraging his player
Photo: Fundación LAD
Celebration Kyrios Women's Team
Photo: Fundación LAD
And it was Jhoan's voice, once again, that called the close of the Festival: “The captains are talking it over with the ref, and they're pointing to the two fair play players of the match! What a gesture, what sportsmanship, what unity! Thank you all for sticking around till the very end of the Festival!”
It was not a coach, a judge, or the Foundation who made that call. It was the very players who, forty minutes earlier, had fought with everything they had to win. That gesture, as simple as it was powerful, says more than any scoreboard. It was the chance to be rivals, to be different, and still admire and congratulate one another, all at once.
That's the value of Football for Good: building community and honouring the different stories that share one passion for football.
Talento Deportivo celebrating
Photo: Fundación LAD
Fundación Juega y Florece celebrating
Photo: Fundación LAD









