Those of us working in football and sport-for-good organizations are facing an unprecedented funding crisis. Securing financial support for programs that use sport as a tool for social impact has never been more challenging. Traditional large-scale national donors no longer have the same resources at their disposal, and an increasing number of Western countries are shifting their funding priorities towards local initiatives rather than those traditionally supported in the Global South.

While these traditional funding streams have long provided crucial support, they come with their own set of challenges—chief among them, sustainability. Many impactful programs that rely on government funding have found themselves at the mercy of shifting political priorities and budget cuts. A change in administration or funding policies can dismantle years of progress, forcing organizations to scramble for alternative resources to avoid resetting their impact to zero.

In response, more successful projects are now striving for financial self-sufficiency. Social entrepreneurship has become a key driver of this shift, with groundbreaking initiatives like Ligue d’Égalité demonstrating how sustainable ecosystems can be built around sport. These models ensure that programs are not only independent of external national policies but are also deeply rooted in their communities, maximizing their long-term impact.

This spirit of innovation has also led to a transformation in the way football academies are perceived. The emergence of Right to Dream reshaped the traditional view of academies, proving that they could be more than just talent factories. Instead, they could provide young players in football-loving countries with not only the dream of playing professionally but also the education and skills to build successful futures beyond the pitch.

Now, in Mozambique, Álvaro García Maldonado is taking this concept even further with Football Academies for Social Impact (FASI). His vision intertwines the presence of a football academy with the holistic development of an entire region, fostering an ecosystem that uplifts communities through sport. Álvaro’s journey is an inspiring one—leaving behind a successful career as a football executive and investor in New York to pursue his dream of using the beautiful game to drive social change in Mozambique. With FASI now poised for its next phase of growth, he shares with us how a football academy can be much more than a place for nurturing talent—it can be a catalyst for transforming lives.

Bonito: Álvaro, Thank you so much for joining us, Im so excited to learn more about how you are combining an elite football academy with social responsibility

Alvaro: So wonderful to be on the Bonito Platform!

Bonito: FASI has its origins in your remarkable personal journey, Alvaro. Could you share how you transitioned from a career in finance to working with Bayern Munich and Red Bull FC in New York, and ultimately taking the leap to establish FASI in Mozambique?

Alvaro: My journey into doing good through football has been a step-by-step process, shaped by a desire to create lasting impact where it is most needed. I started my career in finance and impact investing in developing countries, where I worked on projects aimed at fostering economic growth and social development. This experience exposed me to the challenges many communities face, but also to the incredible potential that well-structured initiatives can unlock. During this time, I developed a strong passion for creating impactful and sustainable business models that could drive meaningful change.

At the same time, I had always been drawn to football—not just as a sport but as a powerful tool for development. I saw firsthand how it could unite communities, provide life-changing opportunities, and serve as an entry point for education and personal growth. That realization made me want to channel my experience in impact-driven initiatives into the football world.

Knowing that I needed to further strengthen my expertise, I pursued a Master’s in Sports Management at Columbia University in New York. This was a key step in equipping myself with the right knowledge and network to build a project like FASI. After completing my studies, I sought firsthand experience in football at the highest level, joining Bayern Munich—one of the most successful clubs in the world. There, I gained insights into elite player development, club management, and community engagement.

I then continued to deepen my understanding of youth development and grassroots football by working with New York Red Bulls, where I became deeply involved in the management of a football entity and the understanding of how to create pathways for players to succeed.

Each of these experiences brought me one step closer to my ultimate goal—launching FASI, a social enterprise that leverages football as a tool for impact, transforming the lives of children in developing countries, starting from Mozambique.

Bonito: Mozambique faces significant socio-economic challenges, including widespread poverty. Can you provide some context about the situation in the country and how it shapes your work?

Alvaro: Mozambique is a country full of talent and potential, but it faces major socio-economic challenges that directly impact the lives of children, especially girls. Poverty is widespread, and access to essential services like education, healthcare, and proper nutrition remains limited for many families.

At FASI, we operate within this reality, understanding that for many of the children we work with, our program is not just about football—it’s a lifeline. 87% of the children we serve only have one warm meal a day, and it’s the one that FASI provides. This highlights the deep nutritional insecurity in the communities we support and how essential our meal program is to their well-being and physical development.

Education is another significant challenge. Only 11%—just one in ten—girls in Mozambique even access secondary education, let alone complete it. Financial barriers, cultural expectations, and lack of access to quality schooling often prevent girls from continuing their education. This is why education is a key pillar at FASI—we aim to ensure that children not only have access to learning but are supported holistically in their growth and future opportunities.

Beyond these structural challenges, we also recognize that gender roles are deeply rooted in many of the communities we work in. Cultural traditions play an essential role in shaping society, and we respect and embrace them while also working to create new opportunities for both girls and women. Our approach is not about imposing change from the outside but about working within the community to expand possibilities, offering young girls the chance to pursue education, develop their talents, and dream bigger.

The impact of this work extends beyond the girls on the pitch—it also affects the women we employ. By creating meaningful job opportunities for female coaches, educators, and staff, we are supporting economic independence, career growth, and hope for a better future for women in the community. These role models are instrumental in inspiring the next generation, demonstrating that there are multiple pathways to success and leadership.

All of this reinforces how necessary FASI’s continuity is for the well-being of these children and the broader community. What we are building goes beyond football—it’s about providing access, breaking barriers, and fostering long-term change in a way that is respectful, collaborative, and deeply impactful. Through our work, we are not only developing talented athletes but also helping to shape a more inclusive, empowered, and hopeful future for all.

Bonito: FASI is an elite training academy, but it also strives to create meaningful social impact. Could you tell us more about how you achieve this balance?

Alvaro: At FASI, we believe that football should be accessible to every child, regardless of their background, gender, or socio-economic status. While we have an excellence program designed for those who aspire to pursue a professional career in the sport, our approach is deeply rooted in inclusivity, accessibility, and equal opportunity.

Through our growing network of satellite academies, we already work with over 3,000 boys and girls across the country, ensuring that children in rural and underserved communities have access to structured football training, education, and health support. These free-to-play academies serve as the foundation of FASI, allowing us to create safe spaces where football becomes more than just a game—it becomes a vehicle for empowerment, education, and improved well-being.

Our “no child left behind” policy ensures that every child who wants to play, learn, and grow with us has a place in our programs. Whether they dream of becoming professional athletes or simply want a structured environment to develop life skills, we make sure that every child benefits from FASI’s three core pillars: Talent Development, Health, and Education.

For those who show the ability and desire to pursue football at a professional level, we offer our excellence program, which provides a higher level of training, mentorship, and career pathways. However, what makes FASI unique is that every single athlete in our excellence program comes from our satellite academies—ensuring that access to elite development is not dictated by financial means but by talent, dedication, and passion.

Sustainability is also at the heart of what we do. By embedding education, life skills training, and well-being initiatives into all aspects of our programs, we are creating a model that does not solely depend on producing professional footballers to be considered a success. Instead, we ensure that every child benefits—whether they pursue a career in football or take their skills and knowledge into other professional paths.

Ultimately, FASI is much more than an elite football academy—we are a platform for opportunity, growth, and social change, ensuring that every child we reach has the support they need to build a brighter future, no matter where they come from.

Bonito: At FASI, you prioritize employing locals in roles and services associated around the academy. How important do you think it is for sports-for-good projects to consider the local ecosystem, ensuring sustainability beyond the lifespan of initial funding?

Alvaro: For FASI, embracing and respecting the traditions and culture of the local communities we become part of is paramount. We believe that our impact can only be meaningful and lasting if it aligns with the values and practices of the communities we serve. By integrating ourselves into the fabric of local life, we foster trust, mutual respect, and genuine partnerships that enhance the sustainability of our initiatives.

We have set self-imposed metrics to ensure our commitment to community integration and empowerment is tangible. At all times, at least 90% of our employees are Mozambican, coming from the very communities we work in, which helps to create a sense of ownership and pride among our team and the broader community. Additionally, we are dedicated to gender equality within our organization, maintaining a minimum of 50% female employees. This approach provides powerful role models for the young girls and boys in our programs and demonstrates our commitment to inclusivity and equal opportunity.

We also believe in investing in the personal and professional growth of our staff. By consistently covering the costs for further education, certifications, and development programs, we empower our employees to advance their careers and expand their knowledge. This not only enhances their contributions to FASI but also equips them for broader opportunities beyond our organization, ensuring that their personal growth continues regardless of FASI’s journey.

Our approach is about more than just employment—it’s about building capacity and fostering long-term resilience within the community. By creating clear growth plans and supporting continuous development, we help our staff envision a better future for themselves and their families. This holistic support extends the impact of FASI well beyond the playing field, contributing to sustainable community development.

In sports-for-good projects, sustainability goes hand-in-hand with local integration. By empowering local staff, respecting cultural norms, and investing in community-driven growth, we ensure that the positive changes initiated by FASI are rooted in the community and can thrive independently in the long run. This commitment to local engagement and empowerment is at the heart of our strategy to create enduring social impact.

Bonito: Reflecting on your journey in football journey, is there a particular moment or experience that profoundly touched you and reinforced your commitment to this work?

Alvaro: There have been many moments that have reaffirmed my commitment to this work, but some of the most powerful have come from meeting the parents of the children we support. Seeing the gratitude in their eyes when they realize that we are providing their children with an opportunity they would have never been able to afford—and doing so purely out of a genuine desire to support and uplift those who don’t have the same opportunities—has been incredibly moving. Many of these parents never imagined that their children could have access to structured football training, proper education, and nutritional support. Knowing that FASI is not just transforming the lives of the children, but also bringing hope and relief to their families, reinforces why we do what we do.

Another defining experience was my time at El Cambio Academy in Uganda and Right to Dream in Ghana. These initiatives have demonstrated that when done right, football academies in underserved communities can serve as powerful engines for social mobility and systemic change. They have produced talent capable of competing at the highest levels of the sport, allowing children who dream of professional careers to pursue them.

At the same time, these projects have empowered boys and girls from rural communities in Africa to graduate from top-tier universities around the world, thanks to the structured support they received from an early age. Many of these young men and women return to their home communities with the tools, education, and confidence to create lasting change—whether by mentoring the next generation, starting businesses, or contributing to the development of local institutions.

These experiences validated FASI’s model and strengthened my belief that we are shaping future leaders, role models, and change-makers. Seeing the tangible impact of such projects has been a reminder that the work we are doing at FASI is about opening doors, redefining possibilities, and creating pathways to a better future for thousands of children and their families.

Bonito: If you could collaborate with any organization in the world to create a project, who would you choose and why? What would make them an ideal partner for FASI?

Alvaro: This is a particularly relevant question at this moment in time, as FASI is actively looking for partners, sponsors, and supporters to ensure our sustainability over time and further elevate the impact of our work. To anyone reading this who feels called to be part of a project like ours—or knows someone who might—we invite you to reach out to us at contact@fasi.world.

Right now, we are in search of an exclusive lead partner in the form of a football club that can support all three of our core pillars—Talent Development, Health, and Education—while also helping us uplift our coaching standards and expand our reach. This partnership will play a critical role in shaping the future of the children we support, particularly those with the dream and ability to pursue a professional career in football.

We are currently in conversations with several clubs, carefully evaluating each potential partner to ensure full alignment with our values, mission, and long-term vision. While time is of the essence—and we aim to finalize this opportunity within the first quarter of the year—we are also taking a granular and deliberate approach to selecting the right club. It is crucial for us that any partner we bring on board respects and aligns with FASI’s mission and objectives beyond their own, prioritizing the well-being and development of the children we serve. We are looking for a club that, within their area of expertise, can help maximize the chances of those with the dream of becoming professional footballers to reach the highest levels of the game through structured pathways and exposure.

At the same time, this partnership is also a highly attractive opportunity for the club itself, and the organizations we are speaking with fully recognize the value in this collaboration. The proposal we have put forward presents a win-win scenario for all involved—FASI, the club, and most importantly, the children whose lives will be transformed. The club that joins us as our exclusive lead partner will gain a unique and meaningful presence in one of the most talent-rich regions of the world, positioning itself as a key player in the development of elite footballers in Africa. Beyond talent identification and player development, the club will be part of a movement that is driving real social impact, reinforcing its global reputation as a force for good in football.

Beyond this exclusive club partnership, we also extend an open invitation to corporations, foundations, and individuals who want to be part of FASI’s journey. Whether through funding, resources, expertise, or other forms of collaboration, there are many ways to contribute to our transformative mission. We are building something that goes beyond football, creating opportunities that change lives, and we welcome those who share our vision to join us in making a lasting impact.

For those who feel inspired to collaborate, please reach out—we would love to explore ways to work together.

Bonito: At Bonito, we believe every grassroots football coach is also a social impact practitioner. Could you highlight one of your Mozambican coaches at FASI who embodies this philosophy and share what makes them stand out?

Alvaro: One of the most inspiring figures at FASI is Coach Felismina Moiane, known as Coach Djime. She has been with us for almost a year, serving as both a football coach and the Coordinator of FASI’s Female Division, playing a pivotal role in developing the next generation of female footballers in Mozambique.

Coach Djime embodies everything FASI stands for—commitment, excellence, and a deep passion for using football as a tool for empowerment. She is a professional first-division football player while also pursuing a degree in Sports Science and Physical Education at IMEDE (the Mozambican National Institute for Sports). Her ability to balance her academic pursuits, athletic career, and coaching responsibilities makes her a powerful role model for the young girls in our program.

At FASI, we are committed to investing in the personal and professional growth of our staff, and Coach Djime is a great example of this. As part of our commitment to capacity-building and long-term development, we have covered the costs for her to obtain her CAF (African Football Confederation) coaching certification, ensuring she continues to grow as a football professional.

Her impact extends far beyond the pitch. She is a living example that with the right opportunities, dedication, and guidance, young girls in Mozambique can pursue both education and football at a high level. She leads by example, showing our student-athletes that success is achievable both on and off the field.

At FASI, we are incredibly fortunate to have local leaders like Coach Djime, whose presence not only elevates the level of football development in our academy but also inspires a new generation of young girls to believe in their potential. She is a testament to our commitment to empowering women in football, providing opportunities for personal growth, and ensuring that our impact is driven by talented Mozambican professionals from within the community.

Coach Djime represents the heart of what we do at FASI—creating pathways for success, fostering role models, and making football a force for real, lasting change.

Bonito: Álvaro, thanks so much for joining us today, you are really a shining example of dedication in the football for good field! And to all those clubs out there, contact Alvaro right away to both help with the social impact of Mozambique but also to perhaps find the next Mozambiquan Messi or Ronaldo!

Alvaro: Thanks so much for having me and we look forward to hosting Bonito in Mozambique some day!

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BIO

Name: Álvaro García Maldonado

Organization (s): FASI – Football Academies for Social Impact

Role: Founder & CEO

Favorite Football (or sport) for good organization apart from your own: El Cambio Academy

Favorite Football Club: Real Madrid

Website: https://fasi.world/

LinkedIn: https://www.linkedin.com/company/fasi-footballacademiesforsocialimpact/

Instagram: https://www.instagram.com/fasi.impact

In a world where football was considered off-limits for girls, Sana’s journey began on the school playgrounds of Pakistan. From an early age, she found herself drawn to the game, captivated by its power to connect, energize, and inspire. Her path took a bold step forward when she joined Young Rising Stars FC, one of Pakistan’s pioneering women’s football clubs. Through this experience, Sana’s passion for football deepened, and her vision expanded as she saw firsthand how the sport could uplift girls like herself. A few years later, she was selected for an exchange program to the United States—a trip that would forever change her. There, she witnessed football in a new light: not just as a game, but as a tool for community building and social change.

Now, as a leading voice in the sport-for-good sector, Sana dedicates herself to programs that empower young girls in Pakistan and beyond, creating pathways for them in a game that once felt out of reach. She joins Bonito to recount her remarkable journey from national team player to global advocate, shedding light on the power of football to inspire transformation and to open doors where they were once firmly shut.

*note: This interview was conducted while Sana was still at Right to Play- she has recently joined the wonderful organization Free to Run as their Global Programs Manager

Bonito: Welcome Sana, we are so excited to speak with you on our platform!

Sana: likewise, great to be here with Bonito- what a great platform you are creating.

Bonito: Tell us about how your passion for football began and how you were captivated to explore the ways the game could bring about positive changes for society? 

Sana: I think I was always a ‘sporty’ person, and my parents encouraged outdoor activity. Interestingly I also went to a school that at the time was among a handful of schools that promoted sports in Pakistan. We had annual sports days and football was also one of the games we played at school. As I grew older, I had the chance to tryout for a football club (The Young Rising Stars FC)…one of the pioneer women’s football clubs in the country. We were supported by the U.S Embassy in Islamabad, as part of an initiative to support grass roots women’s football. After we won our first ever championship in 2008, we were invited to participate in an exchange program to the United States (in 2009).  I learnt a lot on that trip; I saw football at every level (toddlers/pre-schoolers, high school, college and professional level football). On our last day, we attended a camp for autistic children where football was being used as a tool to engage the children. It was the first time I saw football being played without the concept of competition but rather just as a platform to expend the energy of the kids who were on a spectrum of learning. When I returned to Pakistan, I decided I wanted to explore this aspect of sport and started researching online and eventually ended up writing my thesis on the ‘Impact of sport on the self-esteem of Pakistani sports women”. And that is the beginning of my sport-for-development journey.

 

Bonito: It sounds like that was an eye opening and life changing experience to travel on that exchange. Why do you think football as a sport evokes such powerful sentiments with such a broad range of people all over the world?

Sana: I think because football is accessible. You don’t need a whole lot of equipment to play- just a ball… and in many communities, I have seen children be very creative about making a ball even if they don’t have one. And you get by using a mostly flat surface of any kind (I mean a ground is ideal, but people play on cemented surfaces, grass, turf, or even uneven spaces, as long as their ball is rolling). You can vary the number of players, and most likely if you are at the park, most people will get a chance to play. I think it is the inclusive and accessible nature of the sport that resonates with so many people…..and it’s just a lot of fun!

Bonito: Tell us about some of the football based projects you undertook in Pakistan and how has the game evolved over the last 15 years or so for young girls and women?

Sana: With Right To Play, we initiated a girl-focused football-for-development program in Lyari, in the city of Karachi. Lyari is known to be a hub for football in Pakistan, despite it being a low and middle income community, with limited resources and facilities, people struggling with poverty, drugs and crime, it thrives with the energy of its people.  

With the support of our corporate partner- Standard Chartered Bank, Right To Play engaged adolescent girls in modified football activities suitable for people of varying abilities, that teach life and leadership skills. The program called “Goal” aims at teaching both technical football skills and life skills (such as communication, teamwork, conflict resolution etc.). It is coupled with a girls’ specific curriculum (developed by Standard Chartered and their partners Women Win Foundation), which focuses on topics of rights, body-image, gender based violence, health/nutrition and financial literacy – all key aspects of building greater agency and empowering women. 

Since I started playing the game has evolved immensely in Pakistan. We went from having to convince school leadership (in a private school where i studied), about the importance of girls playing, and still having to go behind their back to participate in event to the same schools now sponsoring sport uniforms/playing kits for their girls’ teams and many even offering sport scholarships.

However, the situation is still very different in the public schools that serve the majority of the Pakistani population- we have to do a lot of work, a lot of sensitization, a lot of community mobilization, just negotiating with parents and teachers to help them understand the value of sport programming. They are still in the mindset of “sport and play are a waste of time”.

Bonito: You just finished a long stint as the Global Partnerships responsible at Right to Play-Where do you see the football/sport for social good field heading in the next years? Which thematic areas will be most important to deal with and what are the big challenges awaiting sport for good practitioners?

Sana: Well, at Right To Play, we started as a sport-based organization and expanded over the years to incorporate all forms of play. The focus on football specifically is shifting, as we are aiming at play-based education (i.e. improving literacy and numeracy through play). However, football remains an important part of the Pakistan program as the football-focused girls’ empowerment programs have proven to have immense impact.

The covid pandemic, for the first time, gave me a reality check on how the sport for social good field could be impacted. Luckily we were able to modify programs and survive that phase. But reflecting on that experience, I think it is important for us to anticipate similar challenges in the future and be ready with mitigation strategies. 

As for themes, I think climate change is a universal concern and that needs to be the focus of upcoming sport-for-development programs, as we can create behavior change and positive practices through sport, positively impacting the overall environment at local level. 

Safeguarding will and always be a concern in any programs working with children. I definitely think we have a lot of work to do in safe sport and with building more robust policies and practices in the sport-for-development realm. 

As for challenges; one thing already quite common and I have seen it happen, are youth centered sport programs claiming a greater good, but actually are not so intentional and structured in their work. We need to be able to differentiate between getting a bunch of kids together to play a game/match, versus enrollment in a regular sport-for-development program designed with meaningful outcomes. One-off events for optics have sometimes been used to pass off as S4D programs creating change, which we need to be more careful of. 

Lastly, MEL (Monitoring, Evaluation and Learning) has always been and is still a tricky space. How are we gauging the impact of these programs…..short-term studies may not bring the most authentic results….long term studies are more likely to really help identify the deep impact of participation in S4D programs.

Bonito: Can you tell us about a moment in your football (or sport) for social good journey that touched your heart profoundly?

Sana: Oh there are so many-but I think one of the incidents I will share is Right To Play’s work in a slum area in the outskirts of the capital city of Islamabad. The makeshift schools by a private charity have informal infrastructure, children sit on the floor on mats and study, and have just a barren space outside the walls of their school to play. That space is public and often taken over by boys and men in the neighborhood, and/or by random motorcyclists to pass through as a short cut, or by loiterers who especially stop to stare as girls play. So once when conducting a focus group discussion with girls in that school, I was told that even though RTP’s program ended in the school, the girls were still eager to play and did not feel comfortable with all the challenges in the outdoor space they had. One of the girls would make her own efforts to collect girls, and try playing football within the confines of their school walls, but they were just demotivated due to the lack of space. Right To Play then built a temporary wall around the ground… and since that day the situation has changed completely. On my next visit to the school, one of the boys came over and jokingly said to me “the girls have taken over the ground, we don’t get a chance to play”… and that is definitely a positive step in equaling the playing field. I am very proud of those girls for taking space and continuing to follow their love for the game. 

Bonito: That is so awesome- those girls literally broke down metaphoric barriers by building a physical one!

Sana: I know right!

Bonito: There are so many wonderful people working at Right to Play- many who go unnoticed in the global sport for good sector- Is there a specific colleague (or now former colleague) who you have collaborated with who maybe doesn’t always get the spotlight that you would like to shine today and why?

Sana: There are so many colleagues doing great things, and I have respect for most of them who truly do care about the people and communities Right To Play works with. But the reason I choose to admire one of my colleagues is because of his own personal journey. The Country Director of Right To Play in Pakistan- Ali Khayam. One might assume he gets his fair share of appreciation being in that leadership position, but I think it is the exact opposite. People take his success for granted, whereas I find his journey very inspiring. He started with Right To Play over 12 years ago or so, right when the organization was starting programs in Pakistan… and he was a communications intern or assistant I believe. He took public transport at odd hours, to travel inter-city when we had no organizational cars or even set SOPs, to manage such things. He worked to build relationships with local and national media, who would cover RTP’s work, as it was too new and people didn’t understand what we were doing. He went from writing impact stories about our programs, and organizing media events, to writing proposals to get new funding, and setting up new projects, eventually becoming a project manager – then a Program Manager- then Head of Office and- then Country Director. When he became Head of Office, we were shrinking as a country program- our government restrictions for INGOs became even stricter and amidst the downsizing of our staff, and regulations, we also were hit with the covid pandemic. It felt like the end of our journey at Right To Play, and I was personally so insecure about my own and my colleagues’ jobs, as well as the future of S4D programs (due to all the social distancing etc.). But we pulled through under his leadership. I remember him motivating us to be creative, fight for our space, and modify our work to continue providing benefit to the children….and we found a way. He let us take risks, and innovate, and supported our decisions to do more work, sometimes even out of our traditional scope. 

We modified programs and aggressively fundraised and today Pakistan is among the country offices with the largest portfolio. Our team is thriving and we didn’t have to reduce a single staff member during covid. We have only expanded since then, and our programs have diversified bringing new partners on board….and the best part is we have expanded to new geographies in Pakistan, bringing the benefit of sport and play programs to more children. He was in  a recent op-ed by the leading national newspaper. 

Bonito: Sounds like a real leader!

Bonito: A documentary film has recently been made about the Pakistan Women’s National Team which you contributed to. Can you tell us a bit about the film and also what does it make you feel about your own competitive stint in Pakastani Football as a trailblazer for the young girls today?

Sana:Yes-I am so excited that the documentary premiered in Pakistan on Women’s Day (2024), and will soon be launched worldwide (it is called Her Right to Play). I was approached by the Director to help connect them to the right people in the game, and as someone who cares about promoting football, I immediately agreed. The film focuses on the current Pakistan National Women’s football team and their first ever participation in the AFC Olympic qualifiers (which they played last year in Tajikistan). It was a historic achievement for Pakistan, and the documentary sheds light on the experiences of being a female athlete in the country, by focusing on a few key players (Here is a link of Pakistan’s win: https://www.youtube.com/watch?v=vPHWiFu_dlQ).

During the shooting, I got to meet the girls from the current team- we have a few expats on the team now (Pakistanis with dual nationality living abroad). They raise the standard of the game, and add value to the team definitely. Only two of my previous teammates are still on the team, and I felt so proud to watch them. They told me how things have drastically improved (in the compensation they receive, the facilities they are provided and the quality of training and frequency of competitions). It made me happy to know we are moving forward, because the 8-year ban of the Pakistan Football Federation by FIFA really regressed the sport tenfold! 

The current Captain- Maria Jamila Khan (a Pakistani American), thanked me numerous times to acknowledge and appreciate our trailblazing efforts, and I felt proud to have played that role….a LOT has changed since the first Pakistani Women’s Football team went to play abroad in 2010 but we still have a long way to go. I feel good that we were able to change the landscape and open doors for more women to participate, as I have seen the momentum grow with my own eyes. Girls now have brown-skinned Pakistani role models in football, which I never had growing up! 

Bonito: The Women’s game is growing so much around the world right now. What do you see as the biggest barriers to getting more girls involved in football and staying in football through their adolescence? 

Sana: There are some similar barriers across the world for girls’ participation in sport in many parts of the world, but there are some that are more relevant to a conservative Muslim society, and also to a developing country like Pakistan. these include: 

• Having myths/taboos around participation in sport: People often think rigorous physical exercise can negatively impact girls’ menstrual and reproductive health, and because of misinformation many are reluctant to allow their daughters to play. 

• Traditional beauty standards: I observed this first hand growing up, AND in my work with Right To Play….girls are afraid to get tan skin (darker skin) playing outdoor sports in the sun. I was asked many times about how i maintained my complexion playing football, and that was a concern at a time by my own mother. She insisted I would not get marriage proposals if I got dark skin due to playing. Luckily, she outgrew that thinking very fast, after seeing how invested I was in the game. 

• Attire: People are often worried about the kind of clothes girls will have to wear while playing sport which may not coincide with their cultural or religious beliefs. However, at RTP we try to encourage girls to wear what they feel comfortable in, and take necessary precautions to ensure girls can play in scarves, hijab etc. 

• Impact on studies: often the concept is that those who could not do well enough in their academics, will go towards sports. This is the biggest misconception; sport requires you to have a very sharp mind. We are doing it wrong if we think athletes don’t need thinking abilities. Sport will only sharpen your mind, and help you do better at academics- allowing you that recharged mind and body, and discipline to manage school and sport life. 

• Harassment and male dominance: The fact that sport has historically been and continues to be male dominated bars many girls from playing due to concerns around their safety. Cases of harassment/abuse/exploitation at the hands of male coaches/managers/administrative staff are all too common. We must bring more women in the game in leadership and managerial positions to create greater comfort for women’s participation. 

• Safe spaces: When I moved to Canada, the first thing I noticed was the girls playing sport everywhere- girls in the playgrounds, in the sandboxes, girls biking on the roads, girls running, girls playing football in public grounds….and it makes your realize the stark contrast to a country like Pakistan… we hardly found safe spaces to play. We would have to really go above and beyond to find appropriate places, with boundary walls, or without loiterers who would stare at us, just to even enjoy a pick-up game. 
• Financial incentive: Lastly, growing up in a developing country, the focus remains on activities and career pursuits that come with some financial incentive. The fact that women’s sports does not offer that, really hinders people from entering the sport. Even as a recreational activity, they would rather focus their time on something that will eventually be financially more lucrative for them. A poor nation is not thinking about its mental health, rather their survival, which only seems possible with money. Of course I don’t fully adhere to this, as I believe sport instills in us a sense of hope, a passion and energy to achieve goals, which can help build our character, and contributes to other aspects of our life. 

Bonito: Finally, as you have worked in so many programs in different countries and different contexts, how important is finding the right football coaches when it comes to football for good programs?

Sana: Oh such a key aspect of the programs- the right coaches! They are the foundation of successful S4D programs. It is their attitude, their skill and their energy that will determine whether children return to these programs or call it quits, and even if children learn in the way that we envisioned. Just because you are a good football coach, does not mean you will be a good football-for-development coach. At RTP we have done a lot of work to train people with a specific sport background to understand the principles of sport-for-good….and at the same time, we have often engaged teachers/coaches from a non-sport background, who rather have a good understanding of working with children. Our purpose is to retain children long enough for them to derive the benefit from sport programs, and a good coach can help do that. We do not need a technical expert who will treat the children as if they are preparing for the World cup- the balance of technical and life skills is key, along with the most important element of creating joy and fun for children! 

Bonito: Sana, this has been so much fun to catch up with you. Wishing you all the best at your new position at Free to Run- time for us to go and check out your movie!

Sana: Thanks so much Bonito for having me on and discussing such great topics.

 

As the world recently marked the International Day of the Girl on October 11th, a groundbreaking initiative called Equal Play Effect Africa is making waves by promoting gender equity through sports. The movement is built on the belief that sports can empower girls to achieve their dreams and is leading the charge across the continent by providing girls with the opportunity to thrive both on and off the field.

A recently released video titled “Moving Africa – Gender Equality in and Through Sport” illustrates how this initiative is impacting communities across Africa. The video shows the transformative power of sports, highlighting how girls are gaining confidence, leadership skills, and opportunities through participation in football.

Equal Play Effect Africa isn’t just a one-off project. It’s a scalable and adaptable model designed to advance gender equality across Africa. Supported by Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ), and spearheaded by Common Goal, Soccer Without Borders (SWB), and Moving the Goalposts, the initiative is driving systemic change both within organizations and across local communities.

Operating with over 100 stakeholders from 45 organizations across 24 African countries, the movement has made significant strides in pushing for gender inclusivity. These efforts are rooted in the belief that collective action can foster safer and more equitable environments for all.

Regional Hubs with Local Solutions

The initiative is organized around four regional hubs in Africa, each tailoring its approach to local needs. These hubs include:

• North Africa, led by Tibu Africa in Morocco,
• East Africa, led by SWB Uganda,
• Southern Africa, led by Kick4Life in Lesotho,
• West Africa, led by Tackle in Côte d’Ivoire and Senegal.

Each hub works to increase girls’ participation in football, develop leadership opportunities, and address unique regional challenges, while promoting systemic change.

SWB Uganda’s Role in East Africa

As the lead organization for East Africa, SWB Uganda is playing a pivotal role in executing this initiative. With a strong track record of using soccer as a tool for education, leadership, and community building, SWB Uganda is well-positioned to create meaningful outcomes through the Equal Play Effect.

In Uganda, SWB focuses on creating safe spaces where girls can engage in soccer, boost their self-confidence, and develop crucial leadership skills. This aligns with SWB’s long-standing commitment to ensuring that all youth, regardless of gender, background, or culture, can access opportunities to reach their full potential.

The Equal Play Effect Africa initiative continues to build momentum, with partnerships across the continent striving to turn gender equality in football from a vision into reality.