In the mountainous kingdom of Lesotho, where sport is a lifeline for many communities, football has emerged as a powerful force for good. At the heart of this story is Nthona, a passionate advocate within the Olympic Movement, who emphasizes the unique role football can play in promoting the Olympic Values of excellence, respect, and friendship. With its unmatched global reach, football offers a platform to teach these values and inspire meaningful change, particularly among young people.

Lesotho’s role in the “football for good” movement is significant, as it is the birthplace of Kick4Life FC—an organization that pioneered the use of football to address social challenges such as health education, gender equality, and youth empowerment. This legacy positions Lesotho as a small country with an outsized impact on how the beautiful game is being used to transform lives worldwide.

In this article, Nthona shares her insights on how football and the Olympic Movement can work together to instill crucial life lessons and empower future generations. Her work highlights the potential of sport to unite communities, break down barriers, and turn shared ideals into lasting impact.

Bonito: Football is the biggest sport in Lesotho- tell us a bit about the football culture in Lesotho? 

Nthona Tsoanyane: Lesotho football is made up of strong local football structures with various clubs competing in the Premier League and lower divisions. There are clubs like Lioli FC, Bantu FC, and Matlama FC which are the most popular and have rich histories of success. The most crowd-pulling matches are experienced between these clubs, particularly the big derby games, creating a festive atmosphere in the stadiums.

Majority of the young people aspire to play professional sport, and in almost every community there is a football club which nurtures talent at a young age. My country has seen the critical role played by football and other sports where social cohesion became a way of life bringing together families, friends and neighboring communities.  

To date the culture of football in Lesotho faces significant challenges including lack of resources (infrastructure and funding) and development programmes as compared to the neighboring Countries .  But the commitment and passion to football still remains within the Basotho societies. 

Bonito: Football has a unique ability to connect with people across cultures and backgrounds. In your view, why does the game resonate so deeply with such a diverse audience worldwide?

Nthona Tsoanyane: Football is one of the easiest and flexible sports to play or engage people in as well as very budget friendly in terms of the equipment used. This says that people of all ages and ethnic origins can have equal access to the opportunity to engage through football.  I have personally seen young people make it to the international podium because of their skills and talent and this  further justifies how powerful football is in terms of fostering a sense of global community. 

Bonito: Can you tell us a bit about your work as a Safeguarding Lead at the Lesotho Olympic Committee? How in practice do you ensure safeguarding across your programs?

Nthona Tsoanyane: In my role as Safeguarding Lead, I am responsible for creating a safe and supportive environment for everyone involved in sports activities. This includes designing and delivering tailored safeguarding training for staff, volunteers, coaches, administrators, and other stakeholders. I provide education on safeguarding best practices to ensure that all individuals, particularly children and vulnerable groups, are protected from abuse and exploitation.

I also serve as the main point of contact for safeguarding concerns, where I address issues and link victims to the appropriate authorities and support services. This involves not only managing safeguarding concerns but also capacitating coaches, administrators, and Executive Board Members on safeguarding policies and procedures to create a more protective environment within the sports community.

Bonito: What important work! You also wear a few other hats in the organization- can you tell us about that?

Nthona Tsoanyane: Thats true, my title is Head of Programs, and I design and deliver a wide range of educational and community engagement initiatives. A key focus of my work is to promote gender equality in sports, ensuring that both men and women have equal opportunities and representation in sports. I lead initiatives that aim to empower young boys and girls in schools through economic strengthening activities and sports-based initiatives, which foster leadership, teamwork, and resilience.

I also work on social issues such as sexual and reproductive health rights and comprehensive sexuality education, particularly among young people involved in sports. Through tailored educational programs, I engage various youth clusters—both in and out of schools—on these important topics, helping to create healthier, more informed communities.

Another area of my work involves orphans and vulnerable children. I design and implement programs that use sports as a tool to educate and empower these children, both inside and outside of their care facilities. These programs focus on personal development, building life skills, and providing a safe space for these children to thrive.

Additionally, I have designed mentorship programs for young women in sports, paired with their male counterparts, to foster collaboration, confidence, and leadership in a male-dominated field. These mentorship programs focus on personal and professional growth, leadership, and empowering young women to take on roles of influence within the sporting community.

Bonito: Football and the Olympic movement isn’t always such an obvious connection to people. When it comes to grassroots programs that you are running, what role does football have as the most popular global sport?

Nthona Tsoanyane: In the context of Lesotho, where football may not always be perceived as directly connected to the Olympic movement and where there is little connection between the two bodies, football plays a crucial role in grassroots programs by leveraging its status as the world’s most popular sport to engage and inspire young people. Despite challenges, football’s global appeal provides a unique platform to promote various values and messages that align with the goals of the Olympic movement, particularly in terms of inclusivity, equality, and empowerment.

As stated earlier, it is the language that is understood by many people whether young or old,  it is a perfect tool for engaging young people in grassroot programmes regardless of their socio-economic status, it connects every community, town and nation together. This makes it a powerful tool to promote Olympic Values of Friendship, Respect and Excellence. 

Furthermore, one of the priorities of the Olympic Movement is promotion of Gender Equality. This is seen mostly in my country where traditional gender roles limit girls participation in sports. By using Football we can challenge these norms by giving girls and boys equal opportunities to play, compete and lead in sports.

By integrating Olympic values into football training and competitions, we  continue to help young people understand the importance of perseverance, fair play, and excellence, both on and off the field. It serves as an accessible entry point for introducing the Olympic ideals. Football and sports in general is a powerful tool to drive development in different aspects.

Bonito: Reflecting on your journey in football (or sport) for social good, is there a particular moment or experience that profoundly touched you and reinforced your commitment to this work?

Nthona Tsoanyane: there have been many experiences that have profoundly touched me and reinforced my commitment to this work. One of the most memorable moments was during my time as the Safeguarding Officer at the just-ended Paris 2024 Olympic Games. Being in that role allowed me to directly contribute to the safety and well-being of athletes and participants on the world’s biggest stage, ensuring that safeguarding practices were in place for everyone involved. 

The responsibility of safeguarding at such a prestigious event was both challenging and incredibly fulfilling, it highlighted the importance of creating safe environments in sport at every level, from grassroots to international competitions.

But beyond my role at the Olympics, it’s the everyday moments in the grassroots programs I run that continually reinforce my passion for using sport to drive positive social change. I have encountered countless opportunities to make a tangible impact in the lives of young people through sport. Every time following the sessions, to see young people’s faces light up , knowing that I had played a part in giving them hope for the future, is an incredibly rewarding moment. This experience, along with others, continually reinforces why I do this work. Every time I see the smile on a young person’s face, I am reminded that sport has the power to heal, to unite, and to offer hope in ways that go beyond just physical activity. 

Bonito: Looking ahead, where do you see the field of football and sport for social good in general evolving in the next few years? What thematic areas will become increasingly critical, and what major challenges do you anticipate practitioners in this space in Lesotho will face?

Nthona Tsoanyane:  The integration of comprehensive sexuality education (CSE) into sports programming will be a key area of growth in the coming years, especially in a context like Lesotho, where access to sexual and reproductive health education can be limited. Sport provides a unique opportunity to engage young people in discussions about their bodies, relationships, and rights in a way that feels natural and engaging. In football and other sports, coaches and mentors can play a central role in delivering these messages in safe, supportive environments.

CSE in sport not only addresses issues like contraception and sexually transmitted infections but also covers themes such as consent, gender equality, and healthy relationships. Given the challenges that young people, especially girls, face in Lesotho—such as early pregnancies, gender-based violence, and limited access to education—sport can act as a crucial vehicle for empowering youth with knowledge about their rights and bodies. As more practitioners in this space recognize the potential of sport to foster open discussions around CSE, I believe that this will become a more common and necessary component of sports programming.

Traditional beliefs and societal norms can sometimes hinder open discussions about topics like gender equality and sexual health. In Lesotho, where these topics can be seen as taboo, overcoming stigma and encouraging people to embrace the value of CSE in sports will require continuous education and sensitization.

Bonito: Finally, One of the great football for good social enterprise, Kick 4 Life is from  Lesotho. How have they impacted to country and how do you see partnerships between national entities like the NOC and organizations like Kick 4 Life?

Nthona Tsoanyane: Kick4Life is a truly impactful football-for-good social enterprise from Lesotho, and its contributions to the country have been transformative, particularly in how football is leveraged as a tool for social change. 

Given the alignment of goals between the Lesotho NOC and Kick4Life, I believe there is significant potential for collaboration, particularly in the area of economic strengthening and youth development. The NOC’s upcoming SESLA (Sport and Economic Strengthening for Lesotho’s Adolescents) project presents an excellent opportunity to leverage Kick4Life’s expertise and resources in driving positive social change. Through a potential partnership, the NOC and Kick4Life could combine their efforts to provide young people with both economic and educational opportunities, using sport as the conduit for reaching and engaging them. 

Bonito: Thank you so much Nthona for joing us and giving us such a great insight into Lesotho and your work in emowering the next generation!

Nthona Tsoanyane: Thanks so much for welcoming me so warmly to the platform.

In rural Kenya, where agriculture is the backbone of daily life, George Osoya has found an extraordinary way to unite farming and football to empower his community. Through his organization, Football Without Borders, George is leveraging the universal appeal of the beautiful game to educate young people about sustainable farming practices while fostering teamwork, leadership, and opportunity. This innovative approach not only nurtures talent on the pitch but also equips youth with essential agricultural skills, blending two vital pillars of the community to cultivate a brighter future.

Bonito: Welcome to the Bonito Platform George- Tell us about how your passion for football began and how you were captivated to explore the ways the game could bring about positive changes for society? 

George: My passion for football began during my younger days, I used to carry one of those polythene cover balls around with strings five to ten going to school. We had an evening league from grade four to eight and I was the only person with the ball! Those kids were more physically advanced than me but luckily as the only one with a ball they had to let me play- no Geroge=No Ball! So it was forcing them to give me a chance to play even though I wasn’t a good footballer. Coming to secondary school now I started playing with a real ball and this was due to my brother Josky who was a goalkeeper in the top team in Kenya premier league called Sony Sunger, I gained confidence and wanted to join the top leagues too. After my high school I went for trial and I signed my first ever contract with KCB Club. Before the leagues fixture you have friendly matches and that’s where I began to carry the dream of playing as a national or professional player. Sadly, I got a very serious injury the MCL and ACL were damaged, I came back home and founded an organization call Society Empowerment Project who gave me another life after sports.

Bonito: When one door closes another opens! You have been around the football world all of your life- why do you think football evokes such powerful sentiments with such a broad range of people all over the world?

George: It’s a very entertaining tool and brings joy, fun and love. It’s the only method that I know where every person follows either victory or loss with conversation and a feeling of togetherness. I think because it brings so many people together, giving the information is very easy. It is only culture and a unique way of giving feedback to every culture.

Bonito: Tell us about Football without Borders Kenya- how did it start?

George: Football without borders-Kenya is a community based organization that uses the power of football to mobilize youth, empower and skill develop them in the areas of agriculture, education, female empowerment, afforestation, WASH, Health and Football for Life. We are also large on teaching our young ones life skills every opportunity we get because we believe self-development equals  community development.

As of  2021, we are working with 25 schools and with 8 zones .

Bonito: Could you tell us a bit more about your main programs?

George: Of course, let me list them:

FOOTBALL 4 AGRICULTURE – For a while now we have been running Football 4 Agribusiness where we encourage our communities to engage in modern and sustainable farming through sporting activities. Through the program we have created the Young Farmer Club and organized one-day tournaments and workshops in this regard. Football without Borders Kenya aim has always been to eradicate poverty and hunger and bring food security starting with the family unit. By encouraging and supporting our young ones to engage in agricultural activities at home we ensure that every one of our members and their families can cater for their immediate basic needs especially food. Read more about it here, its really our flagship program!

FWB ACADEMY- FWB Academy aims at supporting the development of the most talented players in communities who are selected to enter the academy. The program works to support the players in Football Without Borders. The most talented players from the Football Without Borders develop their education, life skills in addition to the sport skills. Currently, the academy only runs boys under 13 years football but this is an area that we want to expand and also open a girls academy.

EDUCATION- We have made large strides in ensuring our youth stay focused on their studies even when they are away from school. We so far have books and even laptops to ensure holistic learning. We know and appreciate the importance of a library in building and sustaining a healthy community. Our community library ensures that there is a balance Between sports, impacting of life skills and education. The presence of the library has ensured after school reading programs and preparation for exams.

LIFE ON THE BALL- FWB-K has over time found a way to integrate Football and Natural learning in a 20 minute small-sided match with no referees. Within this exciting Football match questions of the day are placed in corners to be opened, reflected on and answered at particular times of the match. Active learning beats all forms of learning as students get involved, engaged and work together to solve a problem. We have successfully integrated this concept in agriculture, female empowerment and afforestation.

WOMEN EMPOWERMENT– Menstrual hygiene management martial arts education for self defense. Making of reusable sanitary towels and period pants. We run workshops also within the areas of the importance of education and on subjects like early marriages and pregnancies, gender based violence and many others.

FOOTBALL 4 WASH– We might not have enough funds to put into the program but we continue to strive to empower our girls,Menstrual Hygiene Management Training and creating awareness against stereotypes and cultural practices. We marked the menstruation hygiene month by carrying out workshops and a woman empowerment tournament

AFFORESTATION- We recognize the need to conserve the environment by planting a tree in every free spot and at every opportunity. We started the initiative last year and continue to plant our own share of the 10% forest cover Kenya aims to achieve by the year 2030. 

Bonito: Fantastic portfolio of programs George. In your region, the majority of the inhabitants work with agriculture. Agriculture, like football, is very affected by climate change- what are some of the ways that regions like yours work to protect against climate related disturbances?

George: Some concrete examples are crop rotation, reduced tillage, mulching, cover cropping and cross-slope farming. You might have to look some of these terms up!

Football Without Borders Kenya also collect garbage and plastic to use them as markers and cones  Making reusable sanitary pads and period panties also help my community health wise due to no disposal pads that affect our environment.

Bonito: Can you tell us about a moment in your journey so far which has truly touched you and inspired you?

George: Yes, I was so lucky to have been chosen by Wilfried Lemke and the United Nations Office on Sport for Development and Peace (UNOSDP) to attend one of their Youth Leadership Programs in Bosön in Sweden. Just being there was an inspiration and made me realize that all of this was possible- it was definitely a turning point for me.

Bonito: George, thanks so much for speaking with us and we hope to have you on the platform again soon to help us delve deeper into the practical elements associated with football for agricultural development and resilience!

George: Thanks Bonito!

BIO

Name: George Osoya

Organization (s): Football without Borders Kenya

Role: Founder/Director 

Favorite Football (or sport) for good organization apart from your own:Mathare Youth sports association (MYSA)

Favorite Football Club: Chelsea 

Dream sport for good organization that you would love to collaborate with on a project: Common Goal, FDF

About George: George Okoth Osoya is the Founder and Director of Football Without Borders Kenya, an organization empowering youth through sports by impacting education, physical wellness, nurturing talents, and teaching life skills. From a young age, George envisioned a community free from HIV/AIDS, poverty, unemployment, gender-based violence, early marriages, and drug abuse. His dedication has led to the organization’s tremendous growth, particularly in empowering girls and women. Football Without Borders Kenya now boasts men, women, and junior teams participating in national tournaments and championships.

George graduated from the African ChangeMakers with a project management certificate in 2018 and holds various certificates in women empowerment, disability, sustainability, leadership management, human rights, and child protection. He is also a qualified referee and coach working for the Football Federation of Kenya. Currently, he is involved in creating and participating in leagues and workshops focusing on menstrual hygiene management, agriculture, and general women empowerment for skill development. George’s dedication has earned him numerous awards, sponsors, and opportunities for volunteer and exchange programs, further growing his community.

In Argentina, as in so many corners of the world, football is more than a game—it is a lifeline. A newly released documentary by Stefano Di Pietro, “Children of the Field”, produced by Football Makes History, captures this truth with raw emotion and brevity. Set in the football-obsessed streets and fields of Argentina, the film reveals how the game becomes a beacon of hope and resilience for young people navigating life’s toughest challenges. Whether facing poverty, violence, displacement, or limited opportunities, football offers them not just an escape but a chance to rise, rebuild, and thrive.

At the heart of the documentary lies a profound message: football is a platform for learning, connection, and ambition. On the pitch, young people find joy in the simple act of play, a structure to lean on and the values that the game emits.

A striking example of this impact is seen through the work of the River Plate Foundation, whose presence in the film underscores the power of the local pitch. Time and again, a single football field appears on screen—more than just grass and lines, it is a symbol of possibility. Children gather to play, to grow, to dream. Adults find purpose in mentoring the next generation. Community leaders see the pitch as fertile ground for positive change. From this shared space, football grows like a tree—rooted in the community, resilient in adversity, and offering shade to all who come near.

In “Children of the Field”, the pitch becomes a microcosm of hope—a reminder that football, in its most beautiful form, is an ecosystem of growth and opportunity. It may begin with a ball and a field, but its reach extends far beyond, shaping lives, strengthening communities, and showing us all the enduring power of the beautiful game.

The Work of Football Makes History

“Children of the Field” is part of a larger mission by Football Makes History, an initiative supported by the Erasmus+ Programme of the European Union.

Football Makes History brings together educators, historians, and football enthusiasts to explore how the sport intersects with history, society, and education. By highlighting the role football plays in overcoming barriers, the initiative showcases how the game can teach valuable life lessons, promote inclusion, and inspire positive action.

Through its innovative resources, projects, and collaborations, Football Makes History encourages schools, clubs, and communities to use football as an educational tool. Whether it’s learning about social inclusion, leadership, or cultural heritage, the platform demonstrates how football’s history holds lessons that are as relevant today as ever- “When the Pitch is Heritage”.

Football as a Tool for Resilience and Growth

In “Children of the Field”, we see how football provides a space for young people to develop resilience and rebuild their lives, no matter the circumstances they face. It gives them the tools to overcome barriers, build relationships, and imagine new possibilities. For educators, coaches, and community leaders, the film is a valuable resource to illustrate how sport fosters perseverance, teamwork, and personal growth.

This message was echoed at the recent Uniting Histories conference, organized by the FARE Network and supported by partners like the European Football Development Network (EFDN)—a proud partner of Bonito. The conference explored how football’s rich heritage can act as a bridge for social inclusion, creating dialogue and opportunities for individuals to rise above challenges. “Children of the Field” perfectly aligns with this effort, emphasizing football’s role in helping people navigate hardship and emerge stronger.

Powerful storytelling like this reminds us that the sport can be a vehicle for transformation—helping individuals and communities rise above poor conditions, forge meaningful connections, and foster resilience.

We hope you will enjoy this video as much as we did!

In the heart of Brazil, where the pulse of football is felt in every street, park, and field, a young Douglas Arienti first discovered the magic of the beautiful game. It wasn’t just a sport; it was a rhythm, a language, a way of life. Growing up playing futsal, Douglas honed his skills and found a deep connection to a sport that transcended the boundaries of the court. Whether in his early professional years at AGE-Guapore or representing his university, football was more than a passion—it was a compass, guiding him through life’s challenges and triumphs. But this story doesn’t end on the pitch. When Douglas moved to Canada, the game transformed into something greater: a tool for change, a bridge between cultures, and a means to empower underserved communities.

Now, as Training Manager for Indigenous Programs at Right To Play, Douglas is redefining the role of sport in society. From remote Canadian communities to futsal clinics for aspiring players, his work showcases how football  can transcend recreation, becoming a powerful instrument for education, empowerment, and healing. It’s a journey rooted in the belief that the game’s simplicity and universal appeal can unlock potential, foster connection, and create a ripple effect of positive change across generations. For Douglas, football isn’t just about scoring goals—it’s about changing lives.

Bonito: Welcome Douglas, its so nice to have you on the Bonito platform! Tell us a little about how your passion for football began and how you were captivated to explore the ways the game could bring about positive changes for society? 

Douglas: My journey with football started in my early years in Brazil, a country deeply immersed in the sport’s culture. Like many Brazilians, I grew up playing futsal, which eventually led me to pursue it both professionally at AGE-Guapore and at the varsity level during my post-secondary education at Federal University of Santa Catarina.

When I moved to Canada, in 2014, I transitioned to coaching. This experience marked the convergence of my three passions: sport, education, and working with youth. Coaching became a catalyst for changemaking, prompting me to redirect my career towards utilizing sports as a means of positive impact. As a former athlete and educator, the intersection between sport and education, and the power of football to positively impact the participants is something I started to be more interested in.

At Right To Play, I play a role in bringing sports to underserved communities across Canada. The Indigenous Programs focus on protecting, educating, and empowering children through play, fostering healthy living, relationships, and essential life skills through partnership with Indigenous stakeholders. The best part of my position lies in the opportunity to travel to remote communities, supporting the delivery of meaningful sports programs and gaining insights into Indigenous history and culture.

Bonito: Why do you think football evokes such powerful sentiments with such a broad range of people all over the world? Do you think it has an advantage in Canada over some of the more established Canadian sports? 

Douglas: Football’s profound impact and global resonance can be traced to its unique combination of universal accessibility, cultural significance, and emotional connections. Growing up, playing football wasn’t merely a choice for me; it was a fundamental aspect of my identity. Rooted in the culture of my birthplace, football became the primary avenue for physical activity and a shared experience within the community.

In contrast, the Canadian context, traditionally dominated by hockey, presents a shift. However, with an influx of new immigrants and the associated costs of hockey, football emerges as a more accessible and inclusive option. As professionals in the field, we recognize the need to strategically use sports as a hook, creating environments that are not only safe and fun but also outcome-oriented.

Football’s global appeal is fueled by its simplicity, requiring minimal equipment, and its deep cultural significance. It serves as a universal language that transcends borders, fostering emotional connections and a sense of unity among diverse populations.  Football’s cost-effectiveness further contributes to its accessibility, making it a viable alternative in communities such as indigenous communities in Canada where economic barriers might limit participation in other sports.

Bonito: while many regions get a lot of focus in the football for good world- we don’t hear much about indigenous communities. Tell us about some of the projects you are currently working on using football as a tool for indigenous community development?

Douglas: No, we are a bit unique in that regards. In the realm of football for good, my involvement with Right To Play has encompassed a multifaceted approach, considering the diverse cultural contexts and worldviews of our Indigenous partners in Canada. We embrace a multisport approach, allowing Indigenous partners to choose the type of program they run. Importantly, this isn’t limited to traditional sports but extends to various forms of play, recognizing the contextual and cultural components of play itself.

I have had the privilege of traveling to numerous community partners across the country to support the delivery of sport clinics. These initiatives spanned a spectrum of sports, reflecting the diverse interests within communities. Projects included lacrosse, hockey, volleyball, football, basketball, ultimate Frisbee, snowboarding, skateboarding, cheerleading, and hoop dancing.

One noteworthy project unfolded in the Osoyoos Indian Band, south of British Columbia, Canada. Collaborating with local star Marvin Louie, we organized a football (soccer in Canada) for development clinic. Visiting three different schools, we introduced soccer fundamentals such as passing, dribbling, and shooting to over 150 participants. To ensure the sustainability of the project, we left over 50 soccer balls within the community.

Also Last summer, we had the incredible opportunity to partner with the Kenora Chiefs Advisory in the Kenora area of Northwestern Ontario. Invited by the organization — represented by Josiah Penner, Terry Parisien, and the dedicated Program Officer Rachel Crook — I facilitated a soccer clinic for the local community. Our efforts extended to engaging the local school in Whitefish Bay, creating a truly inclusive and fun experience for the youth.

Bonito: Fantastic!

Bonito: Can you also tell us about Skill Up Futsal!

Douglas: Oh yes of course- Additionally, I am currently leading the Skill Up Futsal Training initiative, a program designed to support the development of young Canadian players through futsal. While incorporating elements of Sport for Development in the sessions, this program places a particular emphasis on performance outcomes. It aims to enhance the skills of young players through focused training sessions, contributing to their overall development both on and off the field.

Bonito: Where do you see the football for  good field heading in the next years? Which thematic areas will be most important to deal with and what are the big challenges awaiting sport for good practitioners?

Douglas: Looking ahead, the football/sport for social good field is expected to broaden its focus beyond immediate physical benefits, aiming for a more extensive societal impact. This evolution may see sports, including football, becoming increasingly instrumental in addressing overarching issues such as mental health, gender equality, education, and community cohesion.

Technology is anticipated to play a pivotal role in shaping the future of sport for social good. The ongoing integration of innovative solutions, including virtual training platforms, data analytics, and interactive experiences, could significantly enhance program delivery, participant engagement, and monitoring processes.

One crucial aspect to consider is the balance between broader outcomes and performance. Participant engagement often thrives when tangible results of their efforts are visible. Striking this balance will be essential in maintaining and enhancing the effectiveness of sport for social good programs. Additionally, there is a potential for further development of Monitoring and Evaluation tools to support evidence generation. Enhancing these tools will be crucial in demonstrating the value of sports in the process of positive social change, providing a robust foundation for future initiatives.

Bonito: Can you tell us about a moment in your football (or sport) for social good journey that touched your heart profoundly?

Douglas: A profoundly touching moment in my sport for social good journey occurred during my visits to remote (fly-in) communities in northern Canada. These communities, isolated by colonialism processes, often find themselves accessible only by plane or winter roads during the colder months. Leaving these communities is a rarity, as flights are expensive and many families can’t afford them. When Indigenous youth do leave, it’s usually for reasons such as hospitalization or evacuations.

However, there are instances where partners manage to bring these youth to participate in sports tournaments, such as the Little Native Hockey League in Ontario. Every time I visited these remote communities, the warmth of their welcome and the genuine hospitality touched my heart deeply. Non-residents, especially those bringing a week of joy through sports and the presence of a positive Indigenous role model, along with brand new sports equipment, are a rarity.

In the initial days, there’s often a hesitancy, a wariness of the unknown visitors. Yet, as the week unfolds, a transformation occurs. The participants, by the last day, not only participate wholeheartedly but walk us to the lodge, seeking photos, autographs, and hugs. It’s a testament to the impact of sport, not just as a game but as a catalyst for building connections, fostering trust, and creating positive memories. These moments, filled with joy and shared experiences, highlight the power of sport for social good in bridging gaps, breaking barriers, and leaving lasting imprints on the hearts of those involved.

Bonito: Is there one colleague at your organization or who you have collaborated with who maybe doesn’t always get the spotlight that you would like to shine today and why?

Douglas: I’d like to take a moment to shine a spotlight on two incredible colleagues at my organization—Rolan Mendoza and Sami El-Sibaey. Both of them play crucial roles in the sport for social good environment, and their contributions often go beyond the spotlight.

Rolan Mendoza, a Mexican-Canadian, brings a wealth of knowledge to our team. As a former local youth worker in Squamish First Nation, Squamish, BC, Rolan has provided invaluable insights into how sports programming unfolds in communities. His on-the-ground experience has been instrumental in shaping our approach to be more supportive and realistic in meeting the actual needs of the communities we partner with. During the pandemic, Rolan demonstrated exceptional leadership by delivering gender-equity and Mixed Martial Arts programs in Squamish. In these challenging times, he played a key role in shifting our focus toward community-led initiatives, ensuring the safety of all participants from Covid-19.

Sami El-Sibaey, a Syrian-Egyptian-Canadian, is another outstanding colleague whose work deserves recognition. With an impressive educational background and extensive experience in football coaching, Sami has invested significant time in understanding the profound impact of sports on individuals. His dedication goes beyond the conventional, as he has also committed time to comprehend various Indigenous frameworks and their application to our work. Sami’s holistic understanding enriches our initiatives and contributes to the broader goal of leveraging sports for positive social change.

I want to express my gratitude to Rolan and Sami for their outstanding work, commitment, and the positive influence they bring to our organization’s mission in the sport for social good arena. Their efforts are integral to the success of our initiatives, and they truly embody the spirit of making a difference through sports.

Bonito: Douglas, what an interesting story you have spanning so much geographical territory and cultural territory! thanks so much for joining us.

Douglas: My pleasure Bonito- a fantastic Portuguese name!

BIO

Name: Douglas Arienti

Organization (s): Righty To Play

Role: Training Manager, Indigenous Programs

Favorite Football (or sport) for good organization apart from your own: Hope & Health

Favorite Football Club: Grêmio Foot-Ball Porto Alegrense

Dream sport for good organization that you would love to collaborate with on a project: FC Barcelona

The story of Slum Soccer began with a moment of unexpected beauty. One rainy afternoon, as Vijay Barse, a sports lecturer, sought shelter under a tree on his way home, his eyes were drawn to a group of children nearby. Despite having nothing but a broken bucket to kick around, they were completely absorbed in the joy of their game-beautifully unaware of the rain falling from above. Their laughter, their energy—it was a powerful display of how sport could spark happiness, even in the most difficult circumstances. In that instant, Vijay’s heart swelled with a profound realization: football had the power to change lives, to bring purpose, unity and  hope to those who needed it most. Moved by this moment, he made a decision that would forever change his path. That very day, the seeds of Slum Soccer were planted.

India, the second most populous nation in the world, has a population of well over a billion people. 170 million of these people live on the streets with no place to call home and account for 17% of the world’s entire slum dwelling population. 260 million people in India, earn less than $1 a day. A sizeable portion of these 170 million people are women and children; and they are denied even the most basic rights of survival and protection.

Slum Soccer is aiming to fill the void and to tackle these problems head on. We sat down with Slum Soccer CEO Abhijeet Barse to discuss how they are doing this using the beautiful game in India.

Bonito: Hi Abhijeet, such an honor to learn more about Slum Soccer today with you.

Abhijeet: Great to take part!

Bonito: Tell us about how your passion for football began and how you were captivated to explore the ways the game could bring about positive changes for society?

Abhijeet: For me it was some years after Vijay founded the organization, I became a part of this journey and witnessed the profound changes football can bring firsthand. I met a parent of one of our participants, who told me how their child’s life had completely transformed after joining our program. From being involved in negative influences and wayward activities, their child became more responsible, focused, and hopeful about the future. This personal encounter affirmed my belief in the power of football as a tool for social change. It’s not just a game; it’s a force that unites and uplifts, turning even the smallest moments into life-changing opportunities.

Bonito: Why do you think football evokes such powerful sentiments with such a broad range of people all over the world?

Abhijeet: I think what makes football so powerful is the spirit of the game—it’s about teamwork, striving toward a common goal, and, most importantly, the sense of equality it creates. When you step onto the field, it doesn’t matter where you come from, what language you speak, or your background; everyone is united by the same rules and opportunities to contribute to the team. For many of the youth we work with, football is their one opportunity to truly feel part of something bigger, to wear a team’s colors with pride, and to be seen as an athlete.

This experience invokes a deep, often dormant, sense of self-worth and identity in them. It’s not just a game—it’s a platform for them to reimagine who they can become, both on and off the field. For young people who may feel marginalized, football breaks down barriers in a way that traditional outreach methods often can’t. It reaches places and hearts that might otherwise be inaccessible, providing a pathway for personal growth, confidence, and hope for the future. The sport’s universality and simplicity make it a tool for connection, making it accessible to communities that may be out of reach for more conventional interventions.

Bonito: We would love to hear about some of the projects that Slum Soccer currently operates!

Abhijeet: We have a lot! Some of my current favorites in no particular order are:

• Shakti Girls: Empowers young girls through football, focusing on menstrual health, sexual reproductive health, and gender equality.

• Playmaker Fellowship: Develops youth leadership through sport-based interventions in underserved communities.

• Deaf Goal Fellowship: Aims to uplift the deaf community through football, promoting inclusion and life skills.

• DeafKidz Goal: Supports deaf children with opportunities to engage in sport and build confidence through football.

• Community Impact Program: Uses sport to address social issues like mental health, climate change, and gender equality at the grassroots level.

• National Inclusion Cup: A national football tournament providing marginalized youth a platform to showcase their talent.
• Schools Program: Promotes physical literacy and leadership through football in low-income schools, integrating education and sport.

Bonito: So many great initiatives, we will set up links above so readers can go in and learn more about each project.

Bonito: Where do you see the football/sport for social good field heading in the next years? Which thematic areas will be most important to deal with and what are the big challenges awaiting sport for good practitioners?

Abhijeet: Sports for social good has been gaining significant mainstream attention in recent years, and I believe this trend will only continue to grow. As more organizations recognize the transformative power of sport, we’ll likely see an increase in initiatives that use sports not just for physical development but for broader societal impact. From empowering marginalized communities to addressing issues like gender equality, education, and mental health, sport will play a crucial role in driving positive change.

In the coming years, key thematic areas that will need attention include inclusion and accessibility. Ensuring that people from all backgrounds—regardless of gender, disability, or socio-economic status—can access sports programs will be vital. Additionally, mental health is emerging as a critical focus, with sports proving to be an effective tool for promoting well-being and building resilience.

However, significant challenges remain for practitioners in this space. Sustainable funding will continue to be a hurdle, as many sports for good programs rely on grants and donations. Another challenge will be scaling successful programs while maintaining their local relevance and impact. Lastly, practitioners must navigate the delicate balance of leveraging sport’s competitive nature while ensuring the primary focus remains on social outcomes, not just athletic success.

Bonito: I think that the point about scaling while maintaining local relevance and authenticity is an extremely interesting area of exploration of practitioners for sure.

Bonito: Can you tell us about a moment in your football  for social good journey that really touched your heart profoundly and stays with you?

Abhijeet: I was visiting one of our slum programs, and after spending some time walking around the community, I found myself lost and hungry. Unsure of what to do next, I decided to sit down for a moment. Almost instantly, I was approached by a local family who, recognizing the Slum Soccer kit I was wearing, kindly offered me refreshments and directions to the field. What struck me the most was when they shared that their son had been attending our sessions. They told me how, through football and the guidance of our coaches, he had overcome his addictions and was now on a positive path. Hearing this firsthand reminded me of the deep, personal impact our programs have on people’s lives. It wasn’t just about the sport—it was about real transformation, hope, and the power of community. That moment profoundly touched me and reaffirmed why we do what we do.

Bonito: Is there one colleague at your organization or who you have collaborated with who maybe doesn’t always get the spotlight that you would like to shine today and why?

Abhijeet: I would like to shine a light on Coach Anas Akhtar, who began his journey with us as a grassroots coach. Since joining, Anas has shown incredible dedication, not only upgrading his coaching license but also stepping into a leadership role where he actively supports and mentors other coaches. His passion for empowering young players and fellow coaches has been inspiring, and his efforts have made a significant impact on both our team and the broader community. Anas’s commitment goes beyond the pitch, embodying the true spirit of development and leadership in sport.

Our vision for the next few years: We are looking at having an even deeper presence in the communities that we work with, involving not just the children and youth but also the parents. We want to have a lifelong engagement with sports for them. We are also looking at improvement on the excellence side of football where we are talking with club and youth academies for our children to be given a chance for selection trials.

Bonito: Abhijeet, its been such a pleasure talking to you and we look forward to keep promoting the beauty of football together in the future.

Abhijeet: Thanks so much and so happy to have Bonito in this arena!

BIO

Name: Abhijeet Barse

Organization: Slum Soccer

Role: CEO

Favorite Football  for good organization apart from your own: Homeless World Cup and Common Goal

Favorite Football Club: Seemapuri FC

Growing up in a neighborhood in the suburb of greater Paris in a sensitive and harsh environment, Maryam quickly recognized the powerful role that sport—especially football—could play in shaping lives and communities. It was there, as an avid PSG supporter surrounded by passionate family members, that her journey began. Today, that journey has taken her to the heart of the “football for good” movement as a leader at Força Foundation International, an organization dedicated to empowering girls and women through sports. I had the pleasure to first meet Maryam in 2013 at a United Nations workshop. Now 11 years later, I am fortunate to have the chance to connect once again with this star in the football for good world.

Bonito: Welcome Maryam, How did your passion for football first take root, and what inspired you to see the game as a force for social good?

Maryam: Thanks! Growing up in a neighborhood in the suburb of greater Paris surrounded with violence, I’ve witnessed how sport can drive the youth and, if aware of its power, how it can save lives: and I mean it metaphorically but also literally. Young men and women, youth in general are always seeking a purpose, to avoid the pitfalls of boredom-so society has to offer a place where young people can let their energy go: and there is no better recipient than football and sport in general.

My passion for football started at a young age as I was surrounded by my uncles who were passionate. I have never played, but I could not miss one PSG game. And if so, I had to watch or listen to the radio the after-game recap. I was immersed in this world through the men in my family. We’re big PSG fans at home: I grew up with my uncles. Of course, there was an odd one out among my uncles who was an OM (Marseille) supporter! So, when it came to making fun of each other, it was off-gloves. But what always fascinated me was the passion and enthusiasm they exuded when talking about football. Clearly, it was the 98 World Cup that triggered my interest. I was 9 years old. Then Euro 2000, and Trezeguet’s golden goal is one of my fondest memories to this day. One of the most difficult was, in 2006, Trezeguet’s missed penalty and his tears at the Élysée Palace… Well, I admit I cried, but I adored the player. If you see me in front of a PSG match, I’m unrecognizable, according to those around me.

Bonito: Why is it do you think that football evokes such powerful sentiments with such a broad range of people all over the world? 

Maryam: About his feeling of passion? I can’t really explain it: why football? But in general,  I guess it is more about supporting a club or a part of your community, this feeling of belonging. That is what sport creates, develops and brings to society. So we should definitely keep preserving it and use it as a tool for empowerment because it has a unique power.

Bonito: Tell us about your work at Futebol da Forca?

Maryam: Working for Futebol dá força (FDC),  means being on a daily basis working towards girls and women empowerment through sport. Futebol dá força Foundation (FDF) is an international foundation building capacity among coaches to empower girls through gender inclusive values-based leadership with an intersectional approach and with the objective of the coaches leading behavioral and attitude change in their local communities promoting girls’ rights and opportunities, in order for girls to be able to shape their own future far outside the football field.

FDF’s work breaks down barriers to gender equality in sport, while using football as a platform to promote gender equality and social inclusion in local communities in numerous countries across the globe across all continents. Football  is the main sport used as a platform for education and empowerment among FDF certified coaches, but the methodology can be applied to any sport, and is currently practiced through a variety of sports by coaches in our global network, among them basketball, handball, netball, floorball, tennis, dance, boxing. Our mission: turn the football field into a powerhouse that helps young girls build their physical and mental strength, creating a platform for empowerment.

We want to build long-lasting systemic impact by engaging local leaders and role models as coaches and equipping them with leadership, evidence and tools to empower girls, both on and off the field, and ensuring that they have the support needed to maximize their impact in developing girls’ agency and leading change in their local communities.

Bonito: Where do you see the football/sport for social good field heading in the next years? Which thematic areas will be most important to deal with and what are the big challenges awaiting sport for good practitioners?

Maryam: What I see is that more and more sport representatives stand up for their values requesting from their institution to be more involved in fighting equality, diversity and inclusion. In recent years there has been, in many famous organizations, changes in governance, strategy, HR etc to lead more towards  equality, diversity and inclusion. So in the next few years I believe that more awareness will  be created around those subjects and, most importantly, more actions! We’ve seen that the race towards more money, more successes, more fame, with no respect for universal values and human principles, can only lead to failures, for which we’ll witness sooner or later.

Bonito: Can you tell us about a moment in your football (or sport) for social good journey that touched your heart profoundly?

Maryam: Let say that in every Futebol dá força training that I am providing to women we are to discuss deep and profound matters related to their personal journey as girls, and women. Each time you are listening to (private) personal stories highlighting inequalities, discrimination, violence it touches your heart. Our work is to make sure that in the near future we don’t have to hear as many heartbreaking stories because things are changing.

Bonito: Is there an organization out there that you would just love to collaborate with in the future because of the work they do?

Maryam: Futbol Mas!

Bonito: Fantastic, Futbol Mas if your reading this reach out and we will make the introductions! Maryam thanks so much for being with us today on the Bonito Platform, looking forward to follow your and Futebol da Forca’s progress in the future!

Maryam: Thanks to Bonito for the platform, also looking forward to following your progress in the football for good arena!

In the heart of Hull, a group of refugees and asylum seekers is finding a new home on the football field through Acorn FC. Supported by Sport England’s Active Through Football program, funded by the National Lottery and delivered by the Football Foundation.

Acorn FC is more than a club—it’s a family. Founded by Maureen Mulligan and Anei Akon, who named the team after his family name meaning “acorn,” Acorn FC has become a symbol of resilience and community.

In a powerful testament to football’s unifying spirit, Acorn FC in Hull stands as a pioneering force. The team, the first of its kind led by and for asylum seekers and refugees, was born from one young man’s simple request: a ball. Anei Akon and Maureen Mulligan met through Hull’s Welcome House, a charity supporting refugees. Anei’s desire to play football, combined with Maureen’s determination to help, led to the founding of Acorn FC. Through the support of Active Through Football, a consortium funded by Sport England and led by the Football Foundation, Acorn FC began to grow.

Today, the club represents more than a football team—it’s a family. With over 100 players from twelve nationalities, Acorn FC trains regularly, breaking barriers and building friendships that go beyond the pitch. The team’s journey to official affiliation with the East Riding County FA, overcoming traditional barriers of residency and financial support, is a result of collaborative efforts from Tigers Trust, Hull University, and the East Riding County FA. This strong network enabled the team to secure essentials like a pitch, gear, and even a 3G field at Hull University, leading to Acorn FC’s debut victory of 10-2.

The initiative, as part of the Football Foundation’s five-year commitment, has created a model for “football for good,” demonstrating how the sport can be a transformative tool in communities. The roots of Acorn FC have taken hold, providing structure, support, and a place for young players to dream and belong. This success highlights what can happen when football is used not just as a sport but as a social force for positive change.