green football

Arsenal’s Alexei Rojas: Sustainability and the Modern Professional Footballer

In the modern era of football, where the sport’s influence extends far beyond the pitch, players are increasingly recognizing their platform’s potential to drive meaningful change. One such figure is Alexei Rojas, Arsenal’s promising young goalkeeper, who exemplifies the new generation of athletes committed to environmental sustainability and climate action.

From an early age, Rojas demonstrated a profound dedication to both his sport and the planet. His journey began at the age of four, playing grassroots football, and has since ascended to the ranks of one of the world’s most prestigious clubs in Arsenal. Beyond his athletic prowess, Rojas has emerged as an environmental champion within Arsenal’s Academy.

Rojas believes in the power of collective action and the unique position football holds in influencing global audiences. He asserts that football can inspire people worldwide in a way that no other industry can, emphasizing the duty of players and clubs to lead by example in sustainability efforts. The team logos hold a value much beyond an image.

Through his advocacy, Rojas encourages concrete actionable changes, underscoring that individual efforts can collectively make a significant impact on environmental preservation.

Alexei was kind enough to take some time after a training session to shares insights into his journey, the intersection of football and environmental responsibility, and his vision for a more sustainable future in the sport.

Bonito: Alexei, thank you so much for joining us on the Bonito Platform, its so inspiring to see an up and coming professional football player so engaged in sustainability in football.

Alexei: Thanks so much for having me, its great to see platforms like Bonito emerging and engaging with the sport at both the grassroots level all the way up to the professional level.

Bonito: How did your love for football begin, and can you share your journey from playing grassroots football in your home country to becoming part of one of the world’s most prestigious clubs?

Alexei: My love for football began at a very young age. I started playing football when I was four years old. I started kicking the ball about with my dad, with my younger brother going to the park. And then when I was five years old, I joined my first football team. Within the space of two months, I decided that I wanted to be a goalkeeper because I loved the position. I loved the responsibility that you have, the uniqueness of the position. And also, I was good at it back then at that age compared to everybody else. So it was a very easy decision for me to stay in goal. then talking about my journey going from grassroots I played grassroots football up until I was 13 and throughout that period I went on trial at a number of clubs in the London area where I was not signed they didn’t want to have me there so that was a period where I had to stay resilient and keep going -keep moving forward and then when I was 13 I had a trial at Arsenal Football Club and was signed after five weeks so that was a fantastic opportunity for me that I managed to maximize and now I’ve been at Arsenal for over six years having signed my first professional contract in July of 2024 and now being part of the first team.

Bonito: Such a good lesson for youngsters out there to be resilient and not give up! Football connects people across cultures and backgrounds like few other things can. Why do you think the game resonates so deeply with such a diverse global audience?

Alexei: I feel that football resonates so deeply with people on a global scale because it’s a sport that we all love. People feel very connected to their nations, to their club teams, and everyone grows up playing and watching football. And even at older ages, people still go and watch football. Whenever the national team plays it, it unites the country. And it’s a sport that everybody loves because it’s so simple to play. All you need is a ball and some space. So I think football is the most powerful sport in the world and also I think the most powerful tool to send messages to people, to initiate global change. 

Bonito: At Bonito, we focus a lot on the potential of coaches to impact people lives. How significant have your youth coaches been in shaping your development, not only as a player but also as a person?


Alexei:  The people on my journey have been very important in shaping me as a player and as a person. It’s very important that from a young age you learn the technical foundations, that you’re given the opportunity to make mistakes, you learn from mistakes, you’re given that opportunity to improve as well. Because failure is ultimately what makes me better as a player because I pass through lots of experiences and I’m able to understand what works for me and what doesn’t. And then the personal side is fundamental. At Arsenal we have a great academy manager, he’s called Per Mertesacker. He always talks about better players make better people and better people make better players and it’s a positive cycle. So being a good person is fundamental because you’re not going to be a footballer for your whole life and you’re going to come across a number of people. You’re going to have to work within team environments where there’s lots of different personalities, lots of different people with different backgrounds. So it’s important to know how to treat people, how to be able to communicate and how to be able to get the best from the team around you.

Bonito: I just love the concept of the positive cycle that Per has imparted at Arsenal. 

Bonito: What role do you think professional football clubs and players can play in addressing some of the world’s biggest challenges today?

Alexei:I feel that football is the most powerful tool that we have in the world today. It’s the most watched sport in the world and the influence that football can have on people is huge. You see how closely fans resonate to their clubs, that whenever a player gets new boots or a club gets a new shirt, they want to do that. They want to buy the new shirt, buy the new boots. I would love to see football have the same social change, where a club pushes for sustainability in my case and it leads to people being more sustainable in their day-to-day action. Footballers and football clubs are some of the most watched, some of the most observed people and organizations in the world. Huge role models for adults and children. So the examples that we set as professional footballers and as football clubs are really important in driving change globally. 

Bonito: Young people around the world are increasingly focused on climate change and climate justice. Do you see a similar awareness and engagement among young professional footballers today, compared to their older teammates?

Alexei:  Oh absolutely I definitely agree that every day there are more and more footballers who are more concerned about climate change and the impacts that we are having on our planet, not only generally, but also from a football perspective, with all the logistics, all the travel and all the fan travel that comes with it. So I feel that as footballers, we have a responsibility to, at the very minimum, make people aware, try and influence people, to try and help the world be a more sustainable place because of the huge outreach and the huge audience that we have. And I definitely think that as time passes and we move more into the future, we’re going to see a lot more players advocating for sustainability.

Bonito: The Arsenal logo carries immense power and recognition. How impactful do you think it is when it comes to advocacy and community outreach? Can you give a few examples of projects close to your heart?

Alexei: Arsenal is a huge club, one of the biggest clubs in the world, and with that audience, with the resources that we have, I feel that we have a huge opportunity to make change and make the world a better place for people within football and people outside of football as well. A few projects that I find have been quite close to me is making the club more sustainable internally, reducing our single-use plastic, introducing recycling bins, helping out with the food bank, the food waste, eliminating that as much as possible and introducing more sustainable behaviors on a day-to-day basis. Another project i’ve been involved with as well that’s been in collaboration with football for future has been implementing a sustainability strategy with the premier league for how we’re going to educate and develop young players into having more awareness about sustainability and how they’re able to take action

Bonito: Educating young players seems vital and great to have such a wonderful organization like Football for Future onboard. Is there a player you’ve encountered who doesn’t always get the spotlight for their work in the community but deserves recognition? Who would you highlight and why?

Alexei:  There are many players that I know definitely take a lot of community action and as you say they’re not recognized for what they do that I wouldn’t even know myself. I know there are many good people in football, people that want to give back to the community that they come from because they come from very difficult upbringings and use their platform to do good in the world. that is very very important and that’s definitely something that I would love to do is to help people to make the world a better place and maximize my audience and my position as a footballer to have positive impacts on people.

Bonito: Alexei, thank you so much for taking your time today with us and for giving us a glimpse of what we hope is the new modern professional footballer leading the mission for more sustainability in the game.

Alexei: Thank you for having me- we look forward to having Bonito at Emirates Stadium some day!


JE
Jamie ElovssonFeb 26, 2025

From the Brighton Terraces to Global Climate Advocacy: Elliot Arthur-Worsop’s Mission to Make Football Greener

Elliot Arthur-Worsop didn’t just grow up as a Brighton & Hove Albion supporter—he grew up living and breathing the rollercoaster that comes with loving a club through relegations, promotions, and Premier League dreams. But as his relationship with football deepened, so did his awareness of its potential for more than victory on the pitch. Inspired by movements like Common Goal and Kick It Out, Elliot realized football could drive social change. Now, as the founder of Football For Future (FFF), Elliot is tackling one of the biggest challenges of our time: using football to inspire action against climate change. In this interview, he shares his journey, the urgency of FFF’s work, and the critical intersection between sport and sustainability.

Bonito: Elliot, thanks so much for joining us to talk about your fantastic and rapidly growing organization Football for Future!

Elliot: Thanks for having me and sharing our story.

Bonito: Tell us about how your passion for football began and how you were captivated to explore the ways the game could bring about positive changes for society? 

Elliot: I’ve been a lifelong Brighton & Hove Albion fan, experiencing all the ups and downs that come with supporting a club like ours. From relegations and promotions to playoff heartbreak and the eventual rise to the Premier League, my love for the game has been deeply personal and transformative.

Growing up playing football myself, often channeling my inner Zizou, I saw firsthand how football brings people together. But it wasn’t just about playing or watching—it was the powerful social movements that used football as a vehicle for change that inspired me. Organizations like Football Beyond Borders, Common Goal, Kick It Out, and initiatives like Rainbow Laces showed me how the game could address issues like racism, gender inequality, and LGBTQ+ rights. These movements inspired me to explore how football could also play a pivotal role in the climate movement.

Bonito: Football resonates deeply across cultures and continents. In your view, what makes the sport such a universal and emotional connection point for people around the world?

Elliot: Football is not just the most fun and engaging sport, it taps into universal values that resonate across cultures, age groups, and backgrounds. The game embodies teamwork, respect, belief, and the magic of possibility—it reminds us that anything can happen, right up until the last minute. There’s also a certain tribalism and identity that comes with supporting a club or team, creating a sense of belonging that traditional outreach methods often can’t achieve. This mix of joy and loyalty makes football the perfect tool to reach people who might otherwise be hard to engage. Not only is it the funnest game ever, it speaks to important values that cut across all demographics and parts of society. teamwork, respect, belief, magic, fairness, anything is possible until the last minute. also tribalism!

Bonito: Tell us about how Football for Future started and where do you see it 5 years from now?

Elliot: Football For Future started in a pretty organic way. I come from an environmental activism background, and one day I went to a climate demo wearing my Brighton shirt. I grabbed a pizza box and wrote “Brighton Fans for Climate Justice” on the back. The response I got was overwhelming—it really clicked that football and climate could connect in a meaningful way.

At the time, I was studying a master’s in Movement Building at the Institute of Development Studies and started looking deeper into how football could be a vehicle for climate action. Football has already been an amazing platform for causes like food poverty, gender equity, and racial justice, but no one had seriously explored its potential for climate advocacy. I teamed up with a brilliant designer I knew, and Football For Future was born.

Looking five years ahead, I’d love for us to be out of business because that would mean the global football industry has taken serious, proportionate climate action. The sector is starting to move, but it’s a race against time.

Bonito: Where do you see the football for good sector going in the next years in the UK, given its prominence as the host of the worlds biggest football league? 

Elliot: I see the sector leaning more toward branding and purpose-driven business models. The older charitable or non-profit frameworks are becoming outdated, especially when trying to connect with younger audiences. It’s not just about doing good anymore—it’s about communicating that purpose effectively. And with grant funding drying up, partly due to Brexit, there’s going to be a need for more innovative approaches to secure support and engage stakeholders. It’ll be interesting to see how this evolves.

Bonito: We think so too- we also agree that younger audiences are after a certain authenticity when it comes to purpose driven initiatives- feels like there can be a real power in that going forward.

Elliot: Absolutely

Bonito: What do you think of the new UK Football Governance Bill? (For those who don’t know about the bill, it intends to appoint a regulator to ensure that English football is sustainable and resilient for the benefit of fans and the local communities football clubs serve)

Elliot: The Football Governance Bill is an important step, especially if it genuinely prioritizes the interests of players, clubs, and fans. However, it’s vital that environmental sustainability is a key part of its framework. It’s about finding ways to integrate these goals in a way that is realistic and beneficial for the game itself, while addressing broader social and environmental responsibilities.

Bonito: We are seeing this dramatic impact  from climate change already around the world and grassroots football programs are no exceptions. what are some examples of the impact climate change has on grassroots programs and what do you estimate the societal cost of this negative effect on the social services it provides? (here im thinking about the social value of football and the lack of access that climate change is causing- it must have quite a cost to society!).

Elliot: Grassroots football is already feeling the effects of climate change. In the UK alone, it’s estimated that between 62,500 to 120,000 grassroots matches are canceled or postponed each year due to climate-related disruptions. Flooding has become a massive issue—about a third of community pitches are already unplayable for two months of the year. With the Met Office predicting winters up to 30% wetter by 2070, the situation is only going to get worse.

Extreme heat, heavy rain, and scheduling chaos are also factors. This means players miss out on games, affecting both physical and mental health. For smaller clubs, these disruptions can be a death sentence, potentially causing them to fold, which can fracture vital community organizations. And we can’t ignore the fact that women’s football and grassroots programs are particularly vulnerable to these disruptions, exacerbating existing inequalities.

Bonito: It is as you said a race against the clock.

Bonito: Tell us Elliot, what has been the most touching moment thus far in your FFF journey?

Elliot: From a professional standpoint, working with academy players has been one of the most inspiring aspects of my journey. The conversations we have about the future of the planet and the game are incredibly motivating—it’s amazing to think these could be future Premier League or World Cup stars leading the charge for climate action.

On a personal note, one of my favorite moments was having my dad join me at the Eden Project, where I was speaking alongside my good friend, Arsenal goalkeeper Alexei Rojas. It was a special weekend, and it meant a lot to me for my dad to see me in my element, doing something I’m so passionate about.

Bonito: Thanks so much for talking to us today Elliot- the work you do is so fantastic and as a field we are so lucky to have you helping lead the charge towards climate justice and advocacy in our beautiful game.

Elliot: Thanks so much and great to see Bonito growing- great initiative!


BIO

Name: Elliot Arthur-Worsop

About: Elliot is a climate expert and Sports Industry 30-under-30 Leader. Elliot is founder of Football For Future (FFF), a pioneering non-profit specialising in football, climate awareness and sustainable impact.

FFF have developed industry-leading climate education and training programmes in football, award winning player advocacy campaigns, and sustainability strategies for Premier League clubs and national football leagues.

Partners include Nike, the Premier League, Arsenal, Chelsea and more.

Organization (s): football for future 

Role: founder

Favorite Football (or sport) for good organization apart from your own: common goal!

Favorite Football Club: Brighton!

Dream sport for good organization that you would love to collaborate with on a project: PLCF or common goal again!

 


JE
Jamie ElovssonNov 19, 2024

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