It’s been about four months since we officially became a registered non-profit, and it’s time for a match report on where we are and where we’re headed next!

Some Highlights So Far

  • When we drew up our game plan in early 2024, we hoped to be registered before summer, but bureaucracy had its own timeline. The administrative journey took longer than we expected and shifted our roadmap, but hey – now it’s done. Achievement unlocked!
  • We’ve released a first preview of our digital platform (where you are right now), showing a small portion of what’s to come. Let’s call it a warm-up.
  • We’ve set up our home pitch at Norrsken House, Stockholm’s vibrant Impact Hub. Being surrounded by passionate, forward-thinking impact-makers, companies and other non-profits, has been fantastic – helping us connect with experts in many fields and opening new doors. The amazing support from the Norrsken Foundation team has really helped us find our rhythm in these early stages.
  • And for some news from today: Bonito has been selected to join the IOC Olympism365 initiative – a recognition that perfectly matches our passion for using sport as a force for good!

Our Current Challenge: Getting Match Fit Financially

Like most players in the non-profit league, our biggest challenge right now is fundraising. To realize our vision of using football to create more peaceful and sustainable communities, we need the resources to move at the pace we know is possible.

We’ve been teaming up with awesome organizations like Common Goal, Fútbol Más, Elitfotboll Dam (EFD), and ECOS to submit applications for various projects. We’re expecting responses during June–August and feel good about our chances of scoring some wins here!

Game Plan for 2025

In 2025, we’ll keep building our foundation to make bigger plays in 2026 and beyond. Right now, we’re focusing on two key areas:

1. Fundraising and Partnerships

  • Continuing to pursue funding for both specific projects and our day-to-day operations
  • Creating meaningful partnerships with companies, and together create shared value
  • Developing supporter packages for businesses who want to be part of making football a force for good

Want to join our team? If you represent an organization that could partner with us, shoot an email at per@bonito.football and let’s talk about creating something amazing together while making football even more beautiful.

2. Full Digital Platform Launch

Our original roadmap had our full digital platform launching in Q4 2024, but we’ve adjusted our timeline to early Q2 2025. The platform will have two complementary halves:

  • Editorial Website: Think of this as a fanzine for Football For Good – a place for news, stories, interviews, and profiles of the people and organizations using football to create positive change
  • Community Platform: A digital clubhouse where the real MVPs of Football For Good – coaches, volunteers, and practitioners (some truly unsung heroes) – can connect, share knowledge, and learn from each other

To see what we’re building toward, check out the interviews we’ve already published with international superstars in the Football For Good sector here.

Thanks for reading this far! If you haven’t joined our team of supporters yet, sign up for our newsletter or follow us on LinkedIn to stay in the game and know when we launch.

Change is at your feet!

Jamie & Per
Your coaches at Bonito Foundation