We are excited to share that the Bonito Foundation is now an official NGO partner of the European Football Development Network (EFDN)! This partnership is an important step in our mission to use football as a tool for positive change.

What is the European Football Development Network?

EFDN is a network of football clubs, leagues, and organizations from across Europe working together to make a difference in society through football. They focus on inclusion, community support, and creating sustainable programs that improve lives.

Joining this network allows us to connect with amazing organizations that share our vision of football as more than just a game—it’s a way to bring people together and create real social impact. It is also an exciting partnership for us given the extensive resources that EFDN will be able to provide our community with!

Sharing Inspiring Stories

One of our key goals is to tell the stories of the great work being done by EFDN members. From grassroots football programs to major community initiatives, we’ll be helping to share these stories far and wide, inspiring others to join the movement for social change through football.

We sincerely hope that this is just the beginning of an exciting partnership. We’re looking forward to working with EFDN and its members to make football a stronger force for good.

Stay tuned as we celebrate and share the stories of those already creating a positive impact and collaborate on new ways to bring change through the beautiful game.

Our launch week continues! Today, we’re rolling out the first version of our football for good events calendar – a simple way to discover and track upcoming events.

Want to feature your event? Submit it for free!

Shape the future of football for good as a founding member of the Bonito Community! Be part of a community where you can connect with peers, share your experience, learn new things, and drive positive change in the sport.

Sign up now to secure early access. Onboarding begins Monday, November 25. Check back later this week for more details about the community.

We’re looking forward to having you as a member. Welcome!

We want to give you a heartfelt welcome to the launch of the Bonito platform!

Bonito means beautiful in Portuguese and we believe that the game of football is indeed that-beautiful. Its beauty however lies beyond the poetry of the passes, the movement of the ball and the crucial goals scored. We believe the beauty of football lies deeper. Embedded in the game is the power to unite, forge bonds and deepen relationships based on trust and empathy, build bridges and lift individuals and groups to new heights. Its a game of passion, teamwork, comradery … it’s beautiful.

All over the world everyday heroes are using football to make positive change. Bonito is an editorial platform and a community.  Over the coming days, weeks, months and years we will bring you stories from all over the world, interviews with key football for good heroes and editorials on important subjects related to the beautiful game of football and more specifically its ability to do good.

Who are we?

A chance encounter on Slack in late 2023 brought us together on this journey! Since then we’ve been working together, transforming Bonito from just an idea to reality.  We are now a registered non-profit foundation in Sweden (organization number 802482-6136).

Here is a bit about who we are:

Jamie Elovsson comes with a wealth of experience in sport for good. Previously at UN Sport (UNOSDP), Johan Cruyff Institute and as a consultant working across the sector, Jamie is a generalist who has experience and training in everything from social impact, monitoring & evaluation to story telling and content creation. He even teaches some tennis on the side!
Connect with Jamie on LinkedIn

Per Sandström has 25 years of digital product development expertise, most of those years running a digital agency that worked heavily with NGOs and other civic society organizations. He also works as a football coach in the girls’ academy at IF Brommapojkarna (BP), the largest football club in Europe.
Connect with Per on LinkedIn

Together, our blend of experience in sport for good, technology, and design, combined with our love for the game of football and our belief that it can be a driving force for good, has fueled the fire to start this platform.

But why are we doing this?

We want to help harness the power of football and bring tribes of football enthusiasts together to participate in a movement aimed at taking collective ownership for the game and transforming  this power into real social impact. We wanted to build a platform for more of the heroes of football to lead the game through its mission to be a positive force in the world. And we believe by sharing stories from every corner of the world we can help start our support for this movement. 

We have big plans for the future so join us! Subscribe to our newsletter, follow us on social media and check back often to be inspired!

Change is at your feet!

802482-6136. Who’ll be the first to play with this number on their shirt?
Bonito Foundation is now officially a registered charity, and this is our organization’s number! ❤️⚽

This milestone takes us one step further toward our launch, being set for an exciting journey as we work to help those heroes of the football for good world harness the power of football to inspire, uplift, and create positive change in our communities. 🌱✨

Thank you to everyone who has supported us so far – we couldn’t have done it without you. Let’s keep the momentum going and make a real impact, one goal at a time.

Change is at your feet! 💪⚽

Bonito is in the final steps of becoming a non-profit foundation and is finalizing our registration with the Swedish authorities. We’re at the end of some lengthy bureaucracy, getting close to kick-off, and what you see now is a minimal preview of what’s coming.

Read our Upprop / Announcement (Swedish and English)

First up for the Bonito platform are an editorial website and a community. Our editorial website champions the Football for Good movement by telling stories, providing knowledge, fostering engagement, and inspiring others. Our community will bring people from the Football for Good sector together, empowering and supporting their important work.

Learn more about us here. When fully registered as a foundation, we’ll tell you more about our story and where we’re going. Until then, please subscribe to our newsletter or follow us on LinkedIn for more updates.

That’s it for now. Beware of bugs and glitches. Enjoy, and stay tuned!