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Welcome to a preview of the Bonito platform!

Update 2026-05-01: Launching Bonito took longer than anticipated. May 2026 finally became our launch month.

Bonito is in the final steps of becoming a non-profit foundation and is finalizing our registration with the Swedish authorities. We’re at the end of some lengthy bureaucracy, getting close to kick-off, and what you see now is a minimal preview of what’s coming.

Read our Upprop / Announcement (Swedish and English)

First up for the Bonito platform are an editorial website and a community. Our editorial website champions the Football for Good movement by telling stories, providing knowledge, fostering engagement, and inspiring others. Our community will bring people from the Football for Good sector together, empowering and supporting their important work.

Learn more about us here. When fully registered as a foundation, we’ll tell you more about our story and where we’re going. Until then, please subscribe to our newsletter or follow us on LinkedIn for more updates.

That’s it for now. Beware of bugs and glitches. Enjoy, and stay tuned!

Team

Meet our squad

We're writers, fans, creatives, activists and more, documenting the football for good movement, telling stories and amplifying voices.

Newsletter

Get in the box

Our newsletter will serve you football for good highlights, tactics and analysis.

Time to play

Sign up to Bonito Hub

Connect with football peers, share experiences, and help create positive change in the sport.

About Bonito Foundation

Bonito Foundation holds a Publishing Certificate, no. 2025-038, from the Swedish Agency for the Media. Responsible Publisher and Editor-in-Chief is Per Sandström.