We want to give you a heartfelt welcome to the launch of the Bonito platform!
Bonito means beautiful in Portuguese and we believe that the game of football is indeed that-beautiful. Its beauty however lies beyond the poetry of the passes, the movement of the ball and the crucial goals scored. We believe the beauty of football lies deeper. Embedded in the game is the power to unite, forge bonds and deepen relationships based on trust and empathy, build bridges and lift individuals and groups to new heights. Its a game of passion, teamwork, comradery … it’s beautiful.
All over the world everyday heroes are using football to make positive change. Bonito is an editorial platform and a community. Over the coming days, weeks, months and years we will bring you stories from all over the world, interviews with key football for good heroes and editorials on important subjects related to the beautiful game of football and more specifically its ability to do good.
Who are we?
A chance encounter on Slack in late 2023 brought us together on this journey! Since then we’ve been working together, transforming Bonito from just an idea to reality. We are now a registered non-profit foundation in Sweden (organization number 802482-6136).
Here is a bit about who we are:
Jamie Elovsson comes with a wealth of experience in sport for good. Previously at UN Sport (UNOSDP), Johan Cruyff Institute and as a consultant working across the sector, Jamie is a generalist who has experience and training in everything from social impact, monitoring & evaluation to story telling and content creation. He even teaches some tennis on the side!
Connect with Jamie on LinkedIn
Per Sandström has 25 years of digital product development expertise, most of those years running a digital agency that worked heavily with NGOs and other civic society organizations. He also works as a football coach in the girls’ academy at IF Brommapojkarna (BP), the largest football club in Europe.
Connect with Per on LinkedIn
Together, our blend of experience in sport for good, technology, and design, combined with our love for the game of football and our belief that it can be a driving force for good, has fueled the fire to start this platform.
But why are we doing this?
We want to help harness the power of football and bring tribes of football enthusiasts together to participate in a movement aimed at taking collective ownership for the game and transforming this power into real social impact. We wanted to build a platform for more of the heroes of football to lead the game through its mission to be a positive force in the world. And we believe by sharing stories from every corner of the world we can help start our support for this movement.
We have big plans for the future so join us! Subscribe to our newsletter, follow us on social media and check back often to be inspired!
Change is at your feet!