Football as a Catalyst for Change: Tackling Gender-Based Violence and Promoting Equality
25th November 2024 is the International Day for the Elimination of Violence Against Women. It launches 16 Days of Activism against gender-based violence.
Globally the UN estimates that almost 1-in-3 women have been subjected to physical or sexual violence, or both, at least once in their life.
In a world where sports often serve as a unifier, the Homeless World Cup Foundation is proving that football is more than just a game—it’s a powerful tool for social transformation. Through their innovative project addressing gender-based violence and promoting gender equality, the foundation is leveraging the universal language of football to challenge deeply rooted inequalities and empower marginalized communities.
In a strong partnership between the Homeless World Cup Foundation, the FIFA Foundation, and four African football for good organizations, football is becoming a powerful tool for addressing gender-based violence and promoting gender equality. Through the Football to Protect Vulnerable Women from Exploitation initiative, this two-year program spans Kenya, Tanzania, Zambia, and Zimbabwe, combining the universal appeal of football with community-driven education to challenge harmful societal norms and empower women.
The program is built around two collaboratively designed curriculums: a women-centered approach fostering safe spaces and a male-focused curriculum, Promoting Positive Masculinity, aligned with the global HeForShe campaign. This dual approach not only educates women on their rights and resources but also transforms young men into allies who champion equality, dismantle stereotypes, and advocate for inclusivity. The initiative has already reached over 800 young people, with more than 600 women and girls directly benefiting from increased awareness and opportunities.
One of the highlights of the project was the inaugural Africa Women’s Cup held in Arusha, Tanzania, bringing together eight nations—Kenya, Malawi, Namibia, South Africa, Tanzania, Uganda, Zambia, and Zimbabwe. This vibrant event not only celebrated women’s participation in football but also provided opportunities for career growth through coaching and referee training, marking a significant step toward inclusivity in sports.
The ripple effects of this initiative extend beyond the pitch. By training participants in coaching and refereeing—skills traditionally dominated by men—the program is expanding women’s roles in sports and fostering resilience and empowerment. Mutual learning has been another cornerstone of this initiative. Staff from all four countries have exchanged insights, creating a unified front against gender-based violence across East and Southern Africa.
The project is a testament to the potential of football to unite communities, challenge injustice, and inspire hope. Football, more than a game, is becoming a rallying cry for empowerment and a tool for breaking cycles of violence and inequality across Africa.