World Football Summit Madrid 2025: All speakers and sessions

For those specifically interested in Football For Good, Sport for Development and social impact – we've featured the highlights for you here: 
World Football Summit Madrid 2025: Where football meets purpose

Speakers appear in alphabetical order by last name. 
Click any session link to view full details and add it to your personal WFS Madrid schedule.

Official links:

• Conference website
• Get your ticket (all sessions are broadcast live)
   

David Aganzo

Presidente – Asociación de Futbolistas Españoles (AFE)

• LA TRANSFORMACIÓN DEL FÚTBOL, DESDE LA PERSPECTIVA DE LOS/AS FUTBOLISTAS

Nacho Aguilar

CEO – PFC Costa del sol - Profutcamps

• Innovative events: How environments influence success on and off the pitch

Grace Ahrens

Executive Director – Women in Soccer

• Business of the Beautiful Game: Innovation driving success on & off the pitch

ZAKARIYA ALANWAH

Aramco Stadium Commercial Manager – Aramco

• Inside Aramco Stadium: A Conversation on Vision, Commercial Strategy, and Legacy

Khalid Alaraifi

Executive Director of Marketing & Communication – Misk City

• Foundations of the Future: Grassroots, Performance and the Evolution of the Game

Wael Alfayez

Chief Commercial Officer – Saudi Pro League

• No sessions scheduled

Shayne Allise

Founder & CEO – 3XV Sports

• Foundations of the Future: Grassroots, Performance and the Evolution of the Game

Salvador Alonso

SPORTS DIRECTOR – FENWICK IRIBARREN (FIA)

• DE QATAR 2022 AL MUNDIAL 2030: DE CREAR A TRANSFORMAR ESTADIOS (By FENWICK IRIBARREN ARCHITECTS)

Beatriz Álvarez

President – Liga F

• Presentation - #skipthebarriers
• Pioneras: referentes que cambiaron el juego

Pablo Alzaga

Photographer & Co-Founder – MATINAL

• Football and Creativity: New Trends On And Off The Pitch (By Matinal)

Gabrielle Amado

Television Presenter – Mediapro

• Multi Club Ownership: The new venture of football's future

Andre Amaral

CEO – Liga Portugal

• Disrupting the Game: A New Era for Sports and Entertainment (By NGSC)

Razan Amoush

Football reporter and senior producer – Independent

• Global Untapped Potential: Investing in Women’s Football (By Skylight)

Anita Asante

Player Advisory Council Member for World Sevens Football and BBC Sport pundit – World Sevens Football / BBC

• Foundations of the Future: Grassroots, Performance and the Evolution of the Game

Rayde Luis Baez

Founder & Chief Connections Builder – The Connect

• A future of innovation and sustainability: How can football make a long term impact?

Júlia Bartel Holgado

Football player – Atletico de Madrid

• El creciente ecosistema del futbol femenino: talento, agencias, clubes e instituciones (By TMJ)

JEROME BELAYGUE

COMMUNICATION CSR DIRECTOR – LIGUE DE FOOTBALL PROFESSIONNEL

• Innovation and inclusion: the new paradigm for a better sport

Roger Bennett

Founder and CEO – Men in Blazers (MIB)

• The Future of Football, Powered by Partnerships with New Balance and Atalanta B.C. (By New Balance)

Cosme Bergareche

Founder & Creative Director – Pompeii

• Football and Creativity: New Trends On And Off The Pitch (By Matinal)

Greg Bettinelli

Partner – The Chernin Group

• No sessions scheduled

Mayur Bhanji

Chief Communications Officer – Raiola Global Management

• No sessions scheduled

Michael Broughton

Partner – Sports Investment Partners LLP

• Multi Club Ownership: The new venture of football's future

Luca Campanile

CEO – BUSFORFUN.COM SRL

• Stadium Mobility and Accessibility: from football to events (By BusForFun)

Pepe Cano Castiñeira

Socio Director – IHWA Consulting

• No sessions scheduled

CARLOS CANTO

CEO – SPSG CONSULTING

• The Scorecard: A Look at Football's Revenue Streams and Media Landscape
• Workshop Carlos Cantó: Football 2030 (INVITE ONLY)

Lara Carballo

Head of Marketing – Club Nacional de Football

• The Scorecard: A Look at Football's Revenue Streams and Media Landscape

Beatriz Carrasco Aguas

Communications and Project Officer – Integrated Dreams

• Innovation and inclusion: the new paradigm for a better sport

Fernando Carro

CEO – Bayer 04 Leverkusen Fußball GmbH

• From Boardroom to Pitch: The Business of Football (By Senn Ferrero)

Fabrizio Caruso

General Manager – M-I Stadio srl

• Stadium Mobility and Accessibility: from football to events (By BusForFun)

Francis Casado

Co-founder & Chief Revenue Officer – 3D DIGITAL VENUE

• Stadiums 365: Innovating fan engagement & sustainability of mega events

VALERIO CASAGRANDE

CHIEF FINANCIAL OFFICER – PARMA CALCIO

• No sessions scheduled

Marco Castellaneta

Marketing Director – Juventus

• Business of the Beautiful Game: Innovation driving success on & off the pitch

Arianna Cattonaro

International Strategic Operations Manager – BusForFun.com

• Stadium Mobility and Accessibility: from football to events (By BusForFun)

Carlos Cendra

Partner and Chief Marketing & Communications Officer – Mabrian

• Technology and Tourism: Redefining the sports experience (By UN Tourism)

Mariana Chamelette

Vice-president of Sports Court of Justice – São Paulo's Football Federation

• Leading Football Forward: Governance, Integrity & the Future of the Game

Jara Cisneros

Digital Director – Sevilla FC

• Sevilla FC, RCD Mallorca y DruID - estrategia, conocimiento y activación del fan (By Druid)

Aldo Comi

CEO – Soccerment

• No sessions scheduled

Henrique Conceição

Head of Sustainability – Sport Lisboa e Benfica

• A future of innovation and sustainability: How can football make a long term impact?

Jone Conde

Head of Creators and Public Figures – TikTok Spain

• No sessions scheduled

Chris Davis

Chief Marketing Officer – New Balance

• The Future of Football, Powered by Partnerships with New Balance and Atalanta B.C. (By New Balance)

Federico De Vicente

Founder & CEO – KOP Stadium

• No sessions scheduled

Alban Dechelotte

CEO – G2 Esports

• Disrupting the Game: A New Era for Sports and Entertainment (By NGSC)

Dieter Deprez

Scientific account manager – Cosmogroup

• No sessions scheduled

Kristian Dobrev

Deputy CEO – The Football Business Academy

• Global Football's Next Generation: A Discussion on Future Investment (By The FBA)

Katie Ellis Carrigg

Head of Partnerships – LFC Foundation

• Foundations for good: Power of storytelling in sports for a better society

Aintzane Encinas

President – Tximist Foundation

• Presentation - #skipthebarriers

Alejandra Fenwick

Senior Architects, Marketing & COMMS at FIA – Fenwick Iribarren Architects (FIA)

• DE QATAR 2022 AL MUNDIAL 2030: DE CREAR A TRANSFORMAR ESTADIOS (By FENWICK IRIBARREN ARCHITECTS)

Mark Fenwick

PRESIDENT & FOUNDER – Fenwick Iribarren Architects (FIA)

• DE QATAR 2022 AL MUNDIAL 2030: DE CREAR A TRANSFORMAR ESTADIOS (By FENWICK IRIBARREN ARCHITECTS)

Bernd Fisa

Owner – FISA CONSULTANCY

• The Connected League: Inside the rise of Belgian Football (By Sportian)

Roger Forns

Technology & Innovation Director – RCD Mallorca

• Sevilla FC, RCD Mallorca y DruID - estrategia, conocimiento y activación del fan (By Druid)

Ricardo Fort

Founder – Sport By Fort Consulting

• The Scorecard: A Look at Football's Revenue Streams and Media Landscape

Juan Fuentes Fernández

Director Global Testing Lab – GSIC Powered by MICROSOFT

• StartCup Competition (By LaSource x EBAN)

PAULO FUTRE

Football Legend – null

• Prodigies to Icons: The AI Revolution in Performance Analysis, Player Development, and Data Integrity (By StepOut)

Marc Garnica Caparrós

Lead Data Engineer – Gemini Sports AI

• Multi Club Ownership: The new venture of football's future

Sayak Ghosh

Founder and CEO – StepOut

• Prodigies to Icons: The AI Revolution in Performance Analysis, Player Development, and Data Integrity (By StepOut)

Oscar Gonzalez Peinado

Co-Founder & Licensed FIFA Agent – The Marketing Jersey

• El creciente ecosistema del futbol femenino: talento, agencias, clubes e instituciones (By TMJ)

Chris Gratton

Managing Director – Ticketmaster Sport

• Successful Ticketing Models: Ensuring Sold Out Stadiums (by Ticketmaster)

Toshiki Habutsu

President – Skylight Consulting Inc.

• Global Untapped Potential: Investing in Women’s Football (By Skylight)

Masaaki Hamada

Managing Director – Asuene APAC Pte. Ltd.

• Stadiums 365: Innovating fan engagement & sustainability of mega events

Frans Hammer

Vice President – Danish Olympic Commitee

• Innovative events: How environments influence success on and off the pitch

Adrian Jacob

Head of Football – World Sevens Football

• Investment and new opportunities in the women's game: from fan interaction to brand new formats

Ben JACOBS

Sports Journalist – Freelance

• Disrupting the Game: A New Era for Sports and Entertainment (By NGSC)

Hans Jagnow

Director – Esports World Cup Foundation

• Disrupting the Game: A New Era for Sports and Entertainment (By NGSC)

Courtney Jeffries

Founder / CEO – VRTL

• StartCup Competition (By LaSource x EBAN)

CINDY JOHNSON

CHIEF LEGAL, HR AND CORPORATE OFFICER - PRESIDENT OF TFC FOUNDATION – TOULOUSE FOOTBALL CLUB

• Innovation and inclusion: the new paradigm for a better sport

Matt Jones

Supply Lead - UK & Ireland – Klook Travel Technology

• Technology and Tourism: Redefining the sports experience (By UN Tourism)

Nadine Kessler

Director of Women's Football – UEFA

• Fireside Chat: Foundations and Future of Women's Football Development

Lise Klaveness

Football President – Norwegian Football Association

• Leading Football Forward: Governance, Integrity & the Future of the Game

Kike Levy

Head of NJF Sports and Media – NJF Sports and Media

• The Scorecard: A Look at Football's Revenue Streams and Media Landscape

Mark Lewis

CEO – The Sports Effect

• Foundations for good: Power of storytelling in sports for a better society

Manuel Leyes Vence

Head of Traumatology & Orthopedic – Grupo Quirónsalud - Olympia

• Foundations of the Future: Grassroots, Performance and the Evolution of the Game

Vladimir Liulka

CEO – Blocksport

• No sessions scheduled

Pablo Longoria

President – Olympique de Marseille

• No sessions scheduled

Rafael Louzán Abal

President – Real Federación Española de Fútbol

• Special conversation with RFEF President

Mafalda Magalhães

Museum Director – FC Porto

• Technology and Tourism: Redefining the sports experience (By UN Tourism)

Pedro Malabia Sanchis

Chief Strategy Officer – Liga F

• Global Untapped Potential: Investing in Women’s Football (By Skylight)

Thomas Marsden

Head of Global Sports Marketing Football – New Balance

• Business of the Beautiful Game: Innovation driving success on & off the pitch

Elias Mastoras

Freelancer Trainer – GRiiiS - Global Research institute innovation inclusion Sport

• Innovation and inclusion: the new paradigm for a better sport

Diana Matheson

Founder and Chief Growth Officer – Northern Super League - Canada

• Investment and new opportunities in the women's game: from fan interaction to brand new formats

Jovin Matovu

Chief Commercial Officer – Uganda Premier League

• No sessions scheduled

Tom McCann

Venue Director – Arsenal Football Club

• Successful Ticketing Models: Ensuring Sold Out Stadiums (by Ticketmaster)

Luke McCoy

Co-Founder and CEO – LIGR

• StartCup Competition (By LaSource x EBAN)

Andrew McGarty

Director Sports Marketing Global Football – New Balance

• The Future of Football, Powered by Partnerships with New Balance and Atalanta B.C. (By New Balance)

Emma Meehan

Founder, CEO & CTO – KinetikIQ

• StartCup Competition (By LaSource x EBAN)

Marc Menchén

CEO – 2Playbook

• Special conversation with RFEF President

Albert Minguillon Planell

Major Events - COO – Atos

• Innovative events: How environments influence success on and off the pitch

Maheta Molango

Chairman – PFA

• Leading Football Forward: Governance, Integrity & the Future of the Game

Camilo MONROY

Partnerships Manager – World Football Summit (WFS)

• Masterclass: How to become a top executive in the football industry

Ignasi Montes Carbo

Sports Strategy Consultant – IMC

• Inside Aramco Stadium: A Conversation on Vision, Commercial Strategy, and Legacy

Peter Moore

Founding Owner – Santa Barbara Professional Soccer, LLC

• Starting from scratch: How to build a USL Championship team?
• Clubs, Leagues & Federations Cocktail by FXP

Sara Moreno Montero

Head of Operations – TikTok Spain

• Investment and new opportunities in the women's game: from fan interaction to brand new formats

Chloe Morgan

Head – She's A Baller

• Investment and new opportunities in the women's game: from fan interaction to brand new formats

Eymeric Moura

Partner - Continental Europe and Middle East – Excel Search & Advisory

• Masterclass: How to become a top executive in the football industry

Nuno Moura

Managing Director Iberia – Legends Global

• DE QATAR 2022 AL MUNDIAL 2030: DE CREAR A TRANSFORMAR ESTADIOS (By FENWICK IRIBARREN ARCHITECTS)

Jorge Mowinckel Sagnier

Global Sports Executive – Global Sports Executive

• Leading Football Forward: Governance, Integrity & the Future of the Game

Ainara Muga

Project Manager at Fundación Real Sociedad – Fundación Real Sociedad

• Innovation and inclusion: the new paradigm for a better sport

Sergio Muster

Customer Success Manager – Riterz

• No sessions scheduled

Imani Naki

Founder & Creative Director – DAR

• Football and Creativity: New Trends On And Off The Pitch (By Matinal)

Armel Negret

Sports Lead, France – Amazon Web Services (AWS)

• El creciente ecosistema del futbol femenino: talento, agencias, clubes e instituciones (By TMJ)

Seiya Nobuta

Executive Director – J. League Europe

• Global Football's Next Generation: A Discussion on Future Investment (By The FBA)

Óscar Ocaña Urwitz

Chief Marketing Officer PRISA MEDIA – PRISA MEDIA

• Innovation and inclusion: the new paradigm for a better sport

Vasily Odintsov

CFO – FC Zenit

• Stadiums 365: Innovating fan engagement & sustainability of mega events

Marian OTAMENDI

CEO – WFS

• Opening Ceremony
• Female Leaders Gathering
• Pioneras: referentes que cambiaron el juego

Stephen Pagliuca

Co-Chairman – Atalanta B.C.

• The Future of Football, Powered by Partnerships with New Balance and Atalanta B.C. (By New Balance)

Quentin Paquelier

Mkt Director – Club America

• Global Football's Next Generation: A Discussion on Future Investment (By The FBA)

Urko Pardo

CEO – MentisVR

• No sessions scheduled

Pedro Parellada Olarte

CEO – DruID

• Sevilla FC, RCD Mallorca y DruID - estrategia, conocimiento y activación del fan (By Druid)

Lorin Parys

CEO – Pro League

• Business of the Beautiful Game: Innovation driving success on & off the pitch
• The Connected League: Inside the rise of Belgian Football (By Sportian)

Matias Patanian

Vicepresident – River Plate

• Global Football's Next Generation: A Discussion on Future Investment (By The FBA)

Madeleine Penfold

Photographer & Director – Madeleine Penfold Studios Ltd

• Foundations for good: Power of storytelling in sports for a better society
• Workshop: Madeleine Penfold

Luca Percassi

Chief Executive Officer – Atalanta B.C.

• The Future of Football, Powered by Partnerships with New Balance and Atalanta B.C. (By New Balance)

Jesse Perl

Former Vice President at Major League Soccer (MLS) – Major League Soccer (MLS)

• Prodigies to Icons: The AI Revolution in Performance Analysis, Player Development, and Data Integrity (By StepOut)

Pau Pia

Director – 25 Gramos & Lenders Magazine

• Football and Creativity: New Trends On And Off The Pitch (By Matinal)

Pedro Pinto

CEO – Empower Sports

• Opening Ceremony
• Starting from scratch: How to build a USL Championship team?
• Fireside Chat: Foundations and Future of Women's Football Development

Gaia Pretner

Head of Sustainability – European Club Association

• A future of innovation and sustainability: How can football make a long term impact?

Rupert Robinson

Partner – NEWMA360

• Stadiums 365: Innovating fan engagement & sustainability of mega events

Hector Romero

CEO – FXP

• Clubs, Leagues & Federations Cocktail by FXP

Lola Romero Martin

directora femenino ATLETICO DE MADRID – ATLETICO DE MADRID SAD

• Pioneras: referentes que cambiaron el juego

Alvaro Sebastian Romero Zarate

Performance Analyst & Head of High Performance Rayo Vallecano Academy – Rayo Vallecano Academy

• Prodigies to Icons: The AI Revolution in Performance Analysis, Player Development, and Data Integrity (By StepOut)

Grant Russell

Marketing Lead – West Ham United Football Club

• The Scorecard: A Look at Football's Revenue Streams and Media Landscape

Mina Rzouki

Sports reporter and Broadcaster – The National

• Innovative events: How environments influence success on and off the pitch

Elma Saiz Delgado

Ministra – MINISTERIO DE INCLUSION, SEGURIDAD SOCIAL Y MIGRACIONES

• Intervención especial: Elma Saiz

Dimitrios Sakellaris

Founder & CEO – Statathlon

• No sessions scheduled

Consuelo Sanchez

Deputy Director – Florida's Sports Coast

• No sessions scheduled

Enrique Sánchez

CEO & Visionary Officer – ADmefy

• StartCup Competition (By LaSource x EBAN)

Sandra Sánchez Riquelme

Journalist – DAZN/Disney

• El creciente ecosistema del futbol femenino: talento, agencias, clubes e instituciones (By TMJ)

Carmelo Sanz de Barros

President of FIA Senate and President of RACE – Royal Automobile Club of Spain and Federation International del Automobile

• Technology and Tourism: Redefining the sports experience (By UN Tourism)

Rafael Sardinha

CEO & Co-Founder – Sports Bion, Lda.

• StartCup Competition (By LaSource x EBAN)

Julio Senn

Managing Director and Founder – Senn Ferrero Sport & Entertainment

• From Boardroom to Pitch: The Business of Football (By Senn Ferrero)

Audra Shallal

CO-Chair EBAN Sports – EBAN SPORTS

• StartCup Competition (By LaSource x EBAN)

Nozibusiso Sibiya

TV, Radio and Multimedia Journalist – SABC Sport

• Investment and new opportunities in the women's game: from fan interaction to brand new formats

Claire Singer

VP Partnerships – Condé Nast

• Foundations for good: Power of storytelling in sports for a better society

Bex Smith

Founder CEO – Crux Football

• Global Untapped Potential: Investing in Women’s Football (By Skylight)

Ignacio Solana

Director – Real Federación Española de Fútbol (RFEF)

• A future of innovation and sustainability: How can football make a long term impact?

Adam Thomas

Executive Director – Florida's Sports Coast

• Innovative events: How environments influence success on and off the pitch

Zubair Timol

Partner & Global Vice President, Culture – Meltwater

• Business of the Beautiful Game: Innovation driving success on & off the pitch

Rocio Torres Torres

Head of Sustainability and Responsible Business – Club Atlético de Madrid

• A future of innovation and sustainability: How can football make a long term impact?

Rocío Trujillo Alba

RGM - Spain, Italy & Portugal – Fever

• Stadiums 365: Innovating fan engagement & sustainability of mega events

Habib Turki

Chief Development Officer – FIA

• No sessions scheduled

Luis Ureta

CEO – Sportian

• The Connected League: Inside the rise of Belgian Football (By Sportian)

Jose Vallejo

Founder 958 | PR & Digital & Comms | Ex - adidas – 958

• Football and Creativity: New Trends On And Off The Pitch (By Matinal)

Luis Vicente

Chairman – Apex

• Disrupting the Game: A New Era for Sports and Entertainment (By NGSC)

Ion Vilcu

Director, Affiliate Members and Public-Private Collaboration Department – UN Tourism

• Opening Ceremony
• Technology and Tourism: Redefining the sports experience (By UN Tourism)

Juan Andres Villamil osorio

International Manager – FutbolJobs

• Futbol Jobs - From potential to Professional

Steve Watts

Marketing Director – Brentford FC

• Successful Ticketing Models: Ensuring Sold Out Stadiums (by Ticketmaster)

Jasper Yildirim

Executive Director – Amissos Sports & Entertainment B.V.

• Multi Club Ownership: The new venture of football's future

Zeycan Rochelle Yildirim

Chief Marketing Officer – Samsunspor

• Foundations for good: Power of storytelling in sports for a better society

Iñaki Zoco

Associate Director – Catenon

• Masterclass: How to become a top executive in the football industry